WPP boss says advertising giant poised to go on buying spree

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The boss of WPP says the advertising giant is poised to go on a buying spree after patching up its finances. Mark Read said the firm was now in ‘better shape’ after he launched a turnaround plan in 2018 and simplified its vast structure.  Expansion plan: Mark Read said the firm was now in ‘better shape’ after he launched a turnaround plan in 2018’It is time to start to look at how we grow,’ the 53-year-old told the Financial Times. WPP was built into a global empire by former boss Sir Martin Sorrell. However, his successor Read has reduced its brands from 484 to 250, merged agencies and sold data business Kantar.

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