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Most social apps don’t evoke strong emotions. If you ask a creator or an everyday user if they are on Facebook, YouTube, or Twitter, the answer is an uncomplicated yes or no.
Enquire the same about TikTok, and the answer is an emphatic no or an enthusiastic yes, with quite a few adjectives attached. Of course, this was before the ban. But the fact still stands that TikTok stirred emotions.
With TikTok gone, has influencer marketing changed, the answer is yes. It has, to a certain extent
For some, it was highly entertaining, more escapists, and most important of all, immensely creative. That’s why the app garnered 611 million lifetime downloads with 120 million monthly active users in India until it was banned.
So, if you ask, with TikTok gone, has influencer marketing changed, the answer is yes. It has, to a certain extent.
From a bird’s eye view, not much has changed. The reasons being it’s the mature platforms – Instagram, YouTube and Facebook – that have always held the edge. TikTok only had a slice of influencer marketing spend.
Read more: Should a Banned TikTok Benefit from Selling Indian User Data?
It is when you hold a magnifying …
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