Why Subscription Models Will Make Us Unsubscribe From Big Social

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Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.
One of the primary criticisms these platforms face is around the data collection and privacy practices they employ to monetise users. Facebook, in particular, has felt the impact of this public scrutiny during the Cambridge Analytica scandal as well as more recent allegations when questioned by the House Judiciary Committee about alleged anti-competitive practices. Likewise, Twitter has based its revenue model off of selling user data to advertisers.
With recent events raising eyebrows for both consumers and brands, several boycotts have taken place, reducing potential revenue from ads. The alternative that is being presented to those looking for options away from ‘big social’ is primarily that of private communities. These offer an independent and private space for people to connect with others who have similar passions no matter how general or niche.
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As a result of these trends, Twitter CEO Jack Dorsey has suggested that the company is exploring the option of moving towards a subscription-based business model. A job listing from …

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