Why Are Instagram And Facebook Becoming Popular Advertising And Business Platforms For Startups

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Facebook and Instagram have become inevitable tools for the modern marketer. These platforms have especially gained immense importance for startups and small businesses. As most companies can’t be everywhere at once, especially the cash-strapped startups, that’s why it’s crucial for businesses to be strategic in gauging which social media platforms will be beneficial for them to build a presence on.With over 2.5 Bn monthly active users, Facebook still is a giant on the social media scene. It has redefined the way social networks are perceived and has effectively widened the possibilities that social media has for businesses. Facebook enjoys over 2.26 Bn active mobile users, accounts for 45% of monthly social media visits, and is available in over 100 languages. On average, a user spends 38 minutes on Facebook.Instagram is a relatively new arrival on the block. In a short span of time, Instagram has achieved impressive statistics. It has scaled a base of whopping 1 billion monthly active users and 500 million daily active users, positioning itself as one of the fastest growing social media channels globally. It has over 100 million photos uploaded daily with an average user spending 28 minutes per day.But that’s not all. Instagram has emerged as …

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