When Brandon Mimms walked the path less travelled by following social media marketing

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Brandon, deep inside, never saw himself as a typical 9-5 worker and always envisioned building something of his own. As early on as high school, Brandon was constantly involved in the marketing space in one way or another. Often creating and selling content or building out advertising schemes all in an attempt to make some extra spending money. Often times Brandon saw short-lived success in what he was doing, sometimes making thousands of dollars at a time. Brandon decided to align his interests and pursue a formal education in Marketing but to his chagrin, they taught little to nothing about social media.
After Brandon graduated from college he decided to make his first big splash into social media, starting with Twitter. While he worked a 9-5 to help pay his bills Brandon was constantly experimenting with Twitter. Over time he began to recognize patterns in its content promotion algorithm and developed a strategy to get his content to go viral. Brandon’s page surged in followers growing to over half a million followers in a short period of time.
Brandon’s page surged in popularity which led to opportunities that he had never imagined he would see. Companies wanted to …

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