What’s next for self-regulation in India’s advertising industry?

Advertisement

BEGIN ARTICLE PREVIEW:

Manisha Kapoor, recently appointed secretary-general of the Advertising Standards Council of India (ASCI), the premier self-regulatory body entrusted with the task of overseeing Indian advertising. Kapoor shares her plans in the new role.When a former marketer is given the task of overseeing the regulatory framework of the advertising landscape of a complex market like India, it can be a mixed bag. Even more so if the council’s DNA is self-regulatory and voluntary. Kapoor has worked on the corporate side for many years with stints with some of the biggest corporates, like HUL and J&J, as well as on the agency side as a strategic brand consultant. Coming from a marketing background and having been in the middle of the action around crafting marketing campaigns and brand strategies is going to come handy, Kapoor feels.She says, “I know the enormous amount of preparation, hard work that goes into every piece of communication. Behind every advertisement that we see, are the efforts of product development teams, manufacturing teams, legal teams and of course marketing teams, copywriters, art directors, production teams. And therefore, it’s a massive investment for most organizations.”And thus, getting it right becomes especially important. …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE