What to evaluate ahead of Google’s Page Experience update

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Google unveiled the Page Experience update in May, coupling that announcement with a new set of metrics called Core Web Vitals and laying out its plan to remove the AMP restriction on its Top Stories carousel. Last week, the company revealed that the page experience signals in ranking will go live in May 2021.

With roughly six months remaining before the impact manifests in the search results, marketers may think that there’s plenty of time to prepare in the new year. However, there are many considerations to evaluate and conversations to have with stakeholders before the work can even begin. Here’s what you need to start thinking about now so that your site is prepared when the update rolls out.

The page experience update’s impact on and off the search results page

In the search results. “It’s not going to be a major change, but you shouldn’t ignore it either,” said Pedro Dias, head of SEO at British publisher Reach PLC and former search quality analyst at Google. Many of the page experience criteria, such as mobile-friendliness, HTTPS, the presence of intrusive interstitials, page speed and browsing safety are already Google search ranking factors, meaning that …

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