What a Tattoo Shop Taught Me About Advertising

Advertisement

BEGIN ARTICLE PREVIEW:

There’s something about stabbing a stranger for several hours straight that reveals their true colors. Having previously worked in a tattoo shop, I learned early on in my career about people making questionable creative choices.The tattoo parlor was a constant source of life lessons. For example, women have a much higher threshold for pain. You should never get a tattoo of your partner’s name (it’s truly a curse). And most people pick the wrong tattoo artist for the job.  While a tattoo shop is seemingly worlds away from advertising, choosing the wrong creative person for the job is something I’ve seen happen again and again. The fit matters. The majority of tattoo hunters would walk in, flip through portfolios of amazing designs and then choose an artist whose work blew their mind. Maybe it was a black-and-white portfolio filled with incredibly detailed photorealism or an artist with a new-school style specializing in geometry.  Don’t choose the people you like for a job; choose the people you need.  These clients chose their artist based on a specific talent or style, but more often than not, they would hire them to do something completely different. A …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE