Want to generate leads? Focus on ramping up organic traffic

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Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here’s how agents can harness the power of content marketing and saved jump searches to gain a competitive edge.

Virtual open houses, digital closings, conversations from behind face masks — what productivity looks like for real estate agents this summer covers new terrain for all of us. All June, Inman surveys the New Productivity: the tools, skills and insights needed to make it work now.
This article series is largely taken from the Real Estate Marketing Playbook with permission from the author.
If you’re serious about generating leads, in the long run, you’ll need to focus on organic traffic. However, some people don’t have the time or know-how to create original content and would prefer to just pay for the web traffic. Although there’s nothing wrong with this, you should ensure that you’re getting the best bang for your buck.
You can invest millions in SEO. In reality, getting a top spot on Google is way too competitive for an individual agent. Long-tail keywords about things that are local are more likely to show up in search …

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