Virtual reality monsters to take over Sunderland this Halloween – here’s how to plot them all

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Giant inflatables will return to Sunderland this HalloweenThe creations will come to life when visitors scan a QR code on buildings around the city centre, in a similar way to the Pokemon GO sensation of a few years ago.But now the race is on to find the final piece of funding to ensure that the augmented reality Monster Trail becomes a scary success.The experience – which will run from October 23 to November 1 – is the brainchild of Sunderland BID and supported by Sunderland City Council, which is helping to fund the giant inflatables which will also form part of the trail.Sign up to our daily newsletterThe i newsletter cut through the noiseThe BID has appointed AR experts, Skipton-based Peel Interactive, to produce the virtual aspects of the trail, which have previously worked on highly successful projects for a diverse range of clients including Alnwick Gardens, The Parliamentary Education Centre and Fred Olsen Cruises.The monster trail can be downloaded via a bespoke app on to any smartphone, which will they guide people to the various locations where they can see the inflatables or see the virtual animated monsters.The BID recently launched a crowdfunding appeal to raise money for …

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