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There was an interesting article in the Washington Post this morning: “Covid-proofing air is a $10 billion dollar opportunity.” It got me thinking about the application of “hunters and farmers” to freelancing. Am I more of a hunter: the kind of freelancer that, as an individual, is going after new opportunities, ensuring my skills and focus is on trend, and actively seeking interesting and attractive projects? Or, am I more comfortable as a farmer or “gatherer”, focused on reinforcing and mining established client relationships rather than an emphasis on seeking new ones, actively collaborating with colleagues, and focused on areas where I have established expertise?
Let me start by being clear: hunting may sound more exciting but most of us aren’t Elon Musk or Jack Ma, and farming/gathering – exploiting what we are best at and know well – is as likely to lead to financial success and an enviable reputation and client list. Two paths, but either offers the potential for success.
It’s the same with freelance platforms. Most are farmer/gatherers despite a hunter appearance; seeking to provide a flow of project opportunity through the marketplace that is distributed to platform members.
But some – an increasing number – …
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