Verizon Business Retail Trends Report finds online shopping traffic up 82%

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BASKING RIDGE, N.J. – Verizon Business today announced the Verizon Business Retail Trends Report, now in its seventh year. Verizon’s data finds holiday shopping surging early this year and confirms how COVID-19 restrictions and concerns could be linked to an increase in online shopping this holiday season.According to the Verizon Business Retail Trends Report, online retailers are booming. A sampling of traffic to 20 of the top 100 retailers, according to the National Retail Federation (NRF), comparing the first week of November 2019 to the first week of November 2020, shows:Separately, according to Verizon’s latest network data report, mobility traffic to and around the U.S.’s largest malls has decreased dramatically from last year. According to Verizon’s data handoff metrics comparing the first week of November 2019 to the first week of November 2020 (the times when a data session moves from one cell site to another as users walk or drive around):People are moving to and around malls 20% less than they did last year during early November.People are moving to and around malls 59% more than they were when pandemic restrictions were at their peak in April of 2020.28% increase in use on payment sites versus last year.“ …

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