Using data to inform your hotel’s rebound and recovery | PhocusWire

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The age of coronavirus is high on questions and low on answers. Many of the challenges COVID-19 brought with it have no precedent, leaving brands scrambling for solutions.  Over the past few months, your marketing teams have likely been presented with possible solutions in the form of myriad charts and graphs. Screen Pilot’s own data dives and proprietary data on the front page of our COVID-19 Resource Center can reveal anything you need to know about travel interest and shopping behavior in your region.  But a chart alone isn’t always enough. If you’ve ever peered into a new graph or chart and felt like you’re reading a map without a key, we want to help you find the way forward. At Screen Pilot, we focus on discovering our clients’ windows of opportunity for rebound and recovery. In this guide, we’ll help you take a few steps on your own.  To create an air-tight strategy, you need to know 1) who you should be talking to and 2) how best to reach them. Pull up your own data (or use ours for a quick visual) and follow the steps below to answer those questions for your hotel or …

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