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NEW YORK, Sept. 10, 2020 /PRNewswire/ — Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today “Advertising with a Purpose.” A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause related issues and charities. Urban IQ will also update their corporate tagline to reflect this new organizational mantra.
For every campaign that runs on the Urban IQ platform, advertisers can designate up to 2% of the media buy as a cash contribution or free advertising for the charity of their choice. Urban IQ will then make a matching donation. Additionally, Out of Home media owners publishing the campaigns will be challenged to provide a matching donation, furthering the impact for these causes.
In addition to matching donations, Urban IQ will also provide all qualified non-profits, such as 501(c)(3)s, a 70% reduction in fees when using their platform to buy advertising. Urban IQ’s publisher network now includes more than 100,000 screens in premiere locations such as Times Square, Hollywood Boulevard, and the Las Vegas strip, along with roadside billboards, shopping malls, restaurants, and other highly trafficked destinations throughout the US and Canada.
“As Covid-19 has had a devastating impact on people across the globe, it made us think: “why …
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