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The international curated art fair Untitled, Art and online contemporary art platform Artland have teamed up to present the world’s first virtual reality art fair called Untitled, Art Online.Dubbed the “digital fair of the future,” Untitled, Art Online features an e-commerce platform and commission-based structure designed to minimise up-front costs to exhibitors. Collectors can engage in real time shopping, with features such as “buy now” and chat tools that support instant messaging. Visitors are also able to navigate fair aisles, adding to the sense of discovery and exploration that is lost in static online viewing rooms.
The inaugural edition of Untitled, Art Online, powered by Artland, features some 40 international exhibitors, set within Untitled, Art’s iconic light-filled tent that has come to define the Miami Beach edition. The dynamic online fair, which will be accessible 24-hours a day will showcase unique booth presentations and allow for life-like navigation through space, where visitors can virtually stroll the aisles looking for new discoveries and unexpected juxtapositions that have come to define the art fair experience. Exhibitors will also have the ability to customise their booth designs and exhibit artworks that have been sold.
“We are beyond excited to be launching …
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