Twitter is not breaking new ground with its remote work policy

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I’m the president of Articulate, a highly profitable SaaS company that’s been fully remote since its founding in 2002, has more than 250 employees, and will reach $100 million in recurring revenue this year. So when I heard that Twitter is breaking new ground by letting its employees work remotely, as this article by Margaret O’Mara in The New York Times suggests, I felt the need to set the record straight.
For more than 18 years, our team has proven that building a happy, healthy, connected remote workforce is not only possible — it’s not even that hard. It just takes intentionality.
And we aren’t the only long-time fully remote company around; there are a number of us, including Automattic, Buffer, Edgar, GitLab, InVision, and Zapier.
O’Mara’s article quotes Satya Nadella, chief executive of Microsoft, pondering how companies will address connection, teamwork, burnout, and overall employee mental health in remote environments. The assumption is that these are inherent challenges with remote work. They aren’t. They are human challenges, and remote work actually gives workers a leg up on addressing them.
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