Trump Has Lost His Edge In TV Advertising

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For months, President Trump’s campaign boasted that its campaign operation was a “juggernaut” and compared it to the powerful Death Star. Nowhere was that more evident to the general public than on the television airwaves. According to data from Kantar/Campaign Media Analysis Group, from early May through July 28, 2020, the Trump campaign and Republican outside groups spent an estimated $80.1 million to air 161,744 ads on local broadcast, national network and national cable TV for the presidential general election. By contrast, Joe Biden’s campaign and Democratic outside groups spent an estimated $44.2 million and aired only 66,875 ads for the presidential general election during that period.
But as you can see in the chart below, the Republican Death Star stopped being fully armed and operational in late July — while Democrats began to step up their game. From July 29 through Sept. 14, Republican forces aired just 107,816 ads at an estimated cost of $71.5 million, while Democratic forces aired 183,341 ads for an estimated $107.1 million.

What happened in July? Trump appointed a new campaign manager, Bill Stepien, who was tasked with fixing the campaign’s cash flow problems and sudden fundraising woes. For most of the year, Trump and the Republican National Committee had comfortably outraised Biden …

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