Tribe Dynamics Releases 2020 Influencer Marketing Trends Report

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SAN FRANCISCO, Sept. 17, 2020 /PRNewswire/ — Tribe Dynamics, rated the #1 Easiest to Use influencer marketing platform on G2, has released survey results from over 60 brands and over 250 influencers in a new report that takes the pulse of the current influencer economy. Topics explored include the increased role of sponsorship in brand-influencer relationships, key strategies both brands and influencers are using to leverage rapidly growing social channels such as Instagram Stories and TikTok, and the impact of COVID-19 and global protests for racial justice on content creation.The report will also be shared at Tribe Dynamics’ upcoming Earned Summit on Sept. 23-24, 2020, a free 2-day virtual event focusing on brand and influencer marketing designed for the marketing professional, brand owner, and business leader.Insights from the 2020 Influencer Marketing Trends Report include: Instagram Stories is integral, and TikTok is on the rise.78% of brands said Instagram Stories had very significantly impacted influencer content about their brand 88% of influencers regularly use Instagram Stories 35% of brands with dedicated teams for specific platforms have teams for TikTokSponsorship doesn’t negate authenticity.65% of brands said the proportion of influencers they compensated had increased  The vast majority (94%) of influencers only work with brands whose products they likeQuality products are …

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