BEGIN ARTICLE PREVIEW:
Shopify is a great platform for eCommerce business owners who are just starting out. Getting a Shopify store set up is easy and cost-efficient. However, there are some things you can do to increase your store’s success potential.
For example, if you want to position your store as a boutique, use solid pricing instead of adding cents on your dollar amount. If you plan to use email marketing, your “sign up” form should be at the front and centre on your website. Knowing how to approach your online shop can help you avoid some costly mistakes in the long-run, and can better position your business for those much-needed early conversions.
With that in mind, here are the top five Shopify store tips for newbie eCommerce owners:
Brand your website
One of the great things about Shopify is that it allows you to easily leverage design themes so that you don’t have to do any design work yourself. And as great as these Shopify themes are out-of-the-box, you need to make sure that it aligns with your personal branding, and that’s customizable in ways that help you achieve your branding goals.
When it comes to branding, think about …
END ARTICLE PREVIEW