BEGIN ARTICLE PREVIEW:
Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. The app’s viral, quick-hitting potential and massively popular influencers make it an ideal venue for sponsored content that can drive sales, awareness and engagement faster than any other platform.
For example, DSW recently launched its #TooManyShoes hashtag challenge on TikTok, enlisting the help of five influencers. The campaign began on July 25 and by July 28 it had amassed 1.3 billion views.
For brands less familiar with influencers, it’s easy and cost-effective to get started with a few micro-influencers on TikTok. However, before you get in too deep, it’s important to keep in mind the regulations of sponsored content. Luckily, TikTok follows the same rules as other platforms. So, if you’ve worked with influencers before, you don’t need to learn an entirely new set of rules. Across all channels, the FTC requires all influencers to disclose sponsored posts.
Although there is plenty of fun and creative ways to share this information, particularly on a video-based platform like TikTok, you must make it obvious to followers – it can be as simple as adding “#ad” in your caption.
END ARTICLE PREVIEW