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The Netflix Inc. true crime documentary miniseries Tiger King became popular with quarantined … [+] viewers during the COVID-19 pandemic. How will media, advertising and consumer behavior change post-pandemic? We asked some experts. Photographer: Gabby Jones/Bloomberg
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The COVID-19 pandemic will change a number of businesses including advertising and media. Not since World War II ended 75 years ago, has there been such disruption on a global scale. In the years ahead, there will be references to a pre-pandemic and post-pandemic world. With that in mind, I asked a group of industry thought leaders on what advertising, media and consumer behavior will look like post-pandemic. Here’s what they said.
Tim Jones, CEO, Publicis Media Americas
Digital Signals Galvanize Ecommerce Opportunities: “Just as COVID-19 has intrinsically changed the way people live, it has forever changed the retail and commerce landscape, too. We will see a long-lasting shift in the way people shop and engage with brands post-pandemic as a result. Driven by shelter-in-place mandates, consumers are relying on online and contactless experiences more than ever, which is creating a surge in digital signals. This has created an opportunity for brands to modernize business models to focus more intently on …
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