This documentary should make you quit social media | India News – Times of India

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NEW DELHI: The Social Dilemma, the new Netflix documentary, tells a story most of us are familiar with, but conveys it with a scalding urgency. What are we submitting to, as we sleepwalk through our lives, staring at our screens, twitching to our notifications? What will it take to wake up? Silicon Valley insiders, engineers, ethicists, investors and scholars describe how the internet has been taken over by social media oligopolies, and their power to change the very fabric of our reality. Whether it is Google, Facebook, Twitter, YouTube or Snapchat, these “attention merchants” are in the business of harvesting our minds, hacking our psychologies, to sell to us more efficiently. We give ourselves away with every click, we are mercilessly profiled, and we are bought and sold: to advertisers, corporations, political actors, anyone who profits from it. Why does this matter, and why aren’t we resisting this manipulation? Because it’s so very pleasant, like being on drugs. Social media companies exploit our own hardwired human need to speak and listen to others, to care about social approval. And once we’re hooked, they experiment on us. A range of persuasive technologies is turned on — every morning, we …

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