The Power of the Pitch: Top Journalists and Editors Discuss How to Craft the Perfect Pitch

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Watch the first installment of our new speaker series, Sentient Sessions, for tips and tricks on rising to the top of your editor’s inbox. Reading Time: 5 minutes Watch the first installment of our new speaker series, Sentient Sessions, for tips and tricks on rising to the top of your editor’s inbox.The Power of the Pitch, the first in the Sentient Sessions series, brought together a group of award-winning journalists and managing editors who shared their insights into what it takes to craft a successful pitch.The panel was moderated by Jasmine Singer of VegNews and Our Hen House, and featured Twilight Greenaway, contributing editor at Civil Eats; Jesse Hirsch, managing editor at The Counter; Rachel Krantz, journalist and founding editor at Bustle; and Leighton Woodhouse, journalist and filmmaker.[embedded content]The following were some of the main takeaways from the panel.Identifying Outlets and EditorsRead the (news) room. Before submitting a pitch, it’s crucial to understand what the outlet does and does not cover so that you can tailor your pitch and your story to match the needs of the editors. The panelists unanimously stressed the importance of recommended reading whatever target websites you have in …

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