The Out-of-Work Innovators

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The Out-of-Work Innovators

Meet These 10 Santa Barbara Entrepreneurs Who Launched Businesses During COVID-19

By Matt Kettmann | Photographs by Daniel DreifussPublished September 17, 2020

Credit: Daniel Dreifuss

We’re understandably exhausted of the word “pivot” these days, but that act of adjusting one’s life —whether in work, school, or play —to better survive the COVID-19 pandemic will endure as the triumphant tale of this uncertain era. In that spirit, we’ve rounded up 10 Santa Barbara entrepreneurs who, when faced with threats to their existing employment, income, and everyday enjoyment, launched innovative new projects to pay bills, flex creative muscles, and stay engaged.

“This pandemic has taught me not to take things for granted and to go with the flow of life,” explained Alex Ramirez, who went digital with his personal training business when gyms closed. “When one door closes, it’s not the end of the world, because another door will open. Now I have the courage and faith to open that door …

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