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Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020.
In a time challenged by so many limitations and restrictions, influencers were forced to rethink their content to keep up with their followers’ new-found need of entertainment and escapism.
Resulting in brands battling it out to provide essential and purposeful content, the digital world seemed to be one step ahead of traditional advertorial. And with that, gamification and competition has helped to unravel a new level of excitement amongst consumers.
By gamifying content, influencers are able to provide levels of engagement like no other sales tool available on the market. We’re living in a world where content needs to be timely and not to mention sensitive to the current situation. And with the potential of a second lockdown, we’re continuing to see a rise in competitive interaction between brands as we’re placed in front of more ‘at home’ content.
By adopting these new cultures of community and competition, the potential for influencer marketing has soared, which is why brands should embrace these changes as we may just be about …
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