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The pandemic has been accelerating demand for immunity boosting products and ingredients. Functional ingredients supplier, Beneo reveals that the coronavirus has caused 75 per cent of consumers to seek out healthier foods and beverages, and according to Google Trends data, searches for the combined terms, ‘food’ and ‘immune system’ skyrocketed by 670 per cent between February and March.But, while COVID-19 is piquing consumer interest in a variety of trendy products, not all are worth the hype. The following are the most popular trends in the immunity-boosting market with the scientific evidence, or lack thereof, to support their claims.
Immune boosting natural vitamin health defending drink to resist virus. Flat-lay of fresh turmeric, … [+] ginger, citrus juice shot in bottles over marble background, top view. Vegan Immunity system booster
Wellness shots are small servings of concentrated juices consisting of ingredients that are considered to have beneficial properties. Immune boosting wellness shots typically have one or more of a number of ingredients such as ginger, turmeric, wheatgrass, citrus, echinacea, cayenne pepper or apple cider vinegar.
Recommended For YouKOR Shots, Suja Functional Shots and Vive organic shots are some of the more popular brands in this space.
A testament to the growing …
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