Advertisement

SFMOMA Faces Censorship, Racism Accusations Over George Floyd Response | KQED

sfmoma faces censorship, racism accusations over george floyd response | kqed

BEGIN ARTICLE PREVIEW:

On Monday, SFMOMA issued a statement on Instagram saying its post from Saturday “should have more directly expressed our sadness and outrage as an institution at the ongoing trauma and violence that continues to disproportionately affect Black lives.” The statement names Floyd and other black people killed by police and vows to foster change within the organization.
The response is “too little, too late,” Brandon said. “They’re trying to save themselves.”
Nan Keeton, SFMOMA’s deputy director of external relations, elaborated on the museum’s decision to delete Brandon’s comment at a staff meeting Tuesday. Because Brandon’s comment named senior museum leadership figures and included the phrase “museums kill black people too,” SFMOMA deemed the remarks “potential threats” that “target individuals,” Keeton said in a video acquired by KQED. “This language threatens the safety of the museum and its staff,” she said.
Brandon, after seeing the video of the staff meeting, described Keeton’s statement as a bad-faith misreading of her comments that continues a legacy of casting black people as threatening figures. “I was struck by the choice not to use my name. I mean, Nan has met my mom,” she said. “It’s more of …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE

Social Media Marketing Jobs-How to Apply | Philippines Lifestyle News

social media marketing jobs-how to apply | philippines lifestyle news

BEGIN ARTICLE PREVIEW:

ADVERTISING Social media marketing is a booming business, there are millions of people with products online and offline that don’t know how to market them. You might have the greatest product in the world, but if no one knows about it, it might as well not exist, and that’s why social media marketers are in high demand. Social media marketing jobs involve formulating marketing strategies that create awareness for a particular brand and help that brand introduce products via social media. Social media is arguably a more important advertising tool now than television or radio ads.ADVERTISING If working as a social media marketer is your dream job, you must have specific qualifications. Companies need a social media marker that can help keep brands at the top of search engine searches. Up next is a guide for you on how to apply for a social media marketing job today. Duties and ResponsibilitiesSocial media marketing job responsibilities vary from employer to employer. However, when working in this area, your role includes developing, implementing, and managing different social media strategies. You will work with a team to create a social media marketing strategy. You also have to define social media …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Social Media Marketing Jobs-How to Apply | Philippines Lifestyle News”

Turn your social media career dreams into reality for less than $30

turn your social media career dreams into reality for less than $30

BEGIN ARTICLE PREVIEW:

These days, having an online presence is essential for any brand. But it’s not enough to just slap a WordPress or Shopify site on the ol’ interwebs and call it a day. What you really need to succeed is a digital marketing strategy—and a huge part of that is social media marketing. Since you already spend most of your waking hours on one platform or another, why not put those skills to good use and hone them professionally with this 2020 Social Media Marketing Bootcamp?

Social Media Manager has been deemed by CNN as one of the top 100 jobs in America, and the demand for specialists continues to increase. But, to circle back for a moment, you can’t just slap a post up on the ol’ news feed and call it a day. Social media managers are responsible for helping brands grow, communicate, keep up with trends, and manage reputation. Not all press is good press, and screenshots are forever.

The 2020 Social Media Marketing Bootcamp Certification Bundle’s more than 34 hours of content are led by Boot Camp Digital, an education agency that’s been featured in Wired, CNN, The Wall Street Journal, CBS News, The New York …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Turn your social media career dreams into reality for less than $30”

What Should We Do If YouTube Censors on Behalf of the Chinese Communist Party?

what should we do if youtube censors on behalf of the chinese communist party?

BEGIN ARTICLE PREVIEW:

A funny thing has been happening on YouTube. For some reason, certain combinations of Chinese characters have been immediately removed from the platform within a few short seconds. No warning or reason would be given to the Mandarin-speaking moderatees. And it’s not like they had been foul or freaky in a foreign tongue. The Hanzi Which Shall Not Be Named were merely 共匪  (“communist bandit”) and 五毛 (“fifty cents”).Huh? Why in the world would YouTube want to immediately take down those particular phrases? Well, according to YouTube, they didn’t. It’s an algorithmic mistake, you see. The company told The Verge that upon review, they discovered this odd insta-deleting was indeed an “error in [their] enforcement systems” that is currently being patched.How strange that this automated fluke would tend towards the direction of the Chinese Communist Party’s (CCP) preferences. These terms might seem random to Westerners, but they carry significant political weight in China.It’s not nice to call someone a bandit, whether they are a communist or not. But in the Chinese context, the term 共匪 has a very particular meaning: it was used by Nationalist partisans led by the Republic of China’s Chiang Kai-shek against the People’s …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “What Should We Do If YouTube Censors on Behalf of the Chinese Communist Party?”

Claro Enterprise Solutions and CMO Club Partner to Produce “The Social Media Playbook”

claro enterprise solutions and cmo club partner to produce “the social media playbook”

BEGIN ARTICLE PREVIEW:

MIRAMAR, Fla., June 2, 2020 /PRNewswire/ — The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of “The Social Media Playbook: Five Pillars of Success.”
Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. 
The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to engage with customers, build brands and compete more effectively.
“Social media is becoming an essential marketing tool for every business,” said Camila Casale, Chief Marketing Officer at Claro Enterprise Solutions. “By drawing on real-world experience and the insights of marketing leaders, this report provides a useful guide and practical advice that CMOs can apply to optimize their use of social media.”
The CMO Club members interviewed for the report are senior marketing executives in organizations representing a range of industries that include leading global consumer brands, travel and leisure, technology service providers and manufacturers. “The Playbook” explores best practices, lessons learned and examples from the front lines. The five pillars of success identified by the report are:

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Claro Enterprise Solutions and CMO Club Partner to Produce “The Social Media Playbook””

TikTok Issues Apology After Being Accused Of Censoring Black Users, Calls It ‘Technical Glitch’

tiktok issues apology after being accused of censoring black users, calls it ‘technical glitch’

BEGIN ARTICLE PREVIEW:

Social medial platform TikTok, owned by the Chinese company ByteDance, was accused of censoring black users after posts with hashtags such as #BlackLivesMatter and #GeorgeFloyd were labeled as having zero views by the app.
What Happened
Explaining a technical “glitch,” TikTok’s General Manager in the United States, Vanessa Pappas, and Director of Creator Community, Kudzi Chikumbu, said in a statement, “We understand that many assumed this bug to be an intentional act to suppress the experiences and invalidate the emotions felt by the Black community. And we know we have work to do to regain and repair that trust.”
Some TikTok users had changed their profile pictures to raise a black fist, a symbol of black power, and had urged users to unfollow those who did not support the protest against TikTok’s censorship of Black creators, reported Fortune.
Pappas and Chikumbu wrote, “We acknowledge and apologize to our Black creators and community who have felt unsafe, unsupported, or suppressed.”
Why It Matters
According to Fortune, TikTok has a history of allegations of censorship, extending to suppression of posts made by anti-government protestors in Hong Kong, and to those by queer, disabled and overweight content creators.
TikTok says it …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “TikTok Issues Apology After Being Accused Of Censoring Black Users, Calls It ‘Technical Glitch’”

NEA picks new social media partner following pitch involving 22 agencies

nea picks new social media partner following pitch involving 22 agencies

BEGIN ARTICLE PREVIEW:


The National Environment Agency (NEA) Singapore has reappointed Metia Group as its social media agency following a pitch first called in January 2020. The pitching process saw 22 different agencies compete for the social media tender. Metia Group will continue to support NEA’s social media strategy and channels, as well as grow its audience and boost engagement across social media channels. The appointment is for a period of 12 months, with an option to be extended for three more years. 
The Metia team will be responsible for the management of the NEA’s Facebook, Instagram, Twitter and Telegram activities, providing support across strategy, planning and monitoring. The main aim of the appointment is to help the NEA educate, inspire and engage the public in behaviours that will ensure a cleaner and more sustainable environment for Singapore.
Regional director APJ at Metia Group, Sean Donovan said: “We’re thrilled to be reappointed as the NEA’s agency of record for social and to play a part in the championing of sustainability strategies. This project comes at a pivotal moment in modern environmental history and our extensive experience working on community engagement within the public sector means we are well-positioned to make a positive impact. …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “NEA picks new social media partner following pitch involving 22 agencies”

TikTok Commits to Promoting Black Creators to Address Censorship Accusations – [Talking Influence]

tiktok commits to promoting black creators to address censorship accusations – [talking influence]

BEGIN ARTICLE PREVIEW:

TikTok released a series of actions the social media platform plans to take after criticisms that its recommendation algorithm suppresses black creators.
The actionable steps TikTok is taking to foster an inclusive environment on the platform includes establishing a creator diversity council aimed at “recognising and uplifting the voices driving culture, creativity, and important conversations,” the company wrote in a blog post.
TikTok said it will also invest in moderation strategies to better handle “potentially violative content” and build a more user-friendly appeals process in addition to developing a creator portal to expand “opportunities for the broader creator community.”
Today, TikTok is standing with the Black Community by participating in “Black Out Tuesday,” a day of action against racial injustice planned by the music industry. The platform will turn off playlists and campaigns on the Sounds page to “observe a moment of reflection and action.”
To further support its black creators, TikTok said it is donating $3 million from the Community Relief Fund to non-profits that help the black community. In addition, they are committing another $1 million to address “racial injustice and inequality.”
“We appreciate being held accountable. We know that getting to a place of trust will take work, but …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “TikTok Commits to Promoting Black Creators to Address Censorship Accusations – [Talking Influence]”

Tourism companies targeting customers through social media marketing, says GlobalData

tourism companies targeting customers through social media marketing, says globaldata

BEGIN ARTICLE PREVIEW:

As the financial strain continues to burden the global tourism industry due to the impact of COVID-19, many companies will be forced to focus all their financial resources into the present threats they face. However, businesses need to stay relevant through social media marketing as it is relatively a cheaper way to promote, says GlobalData, a leading data and analytics company.

Advertisements

According to GlobalData’s report – ‘Impact of COVID-19 on the global cruise industry’ – 70% of Brazilians are now spending more time browsing social media when compared to pre-COVID-19 outbreak figures, with an enormous 34% saying they spend all day using social media. Meanwhile, a considerable number of US citizens (44%) are now using social media more than before the coronavirus pandemic.

Ben Cordwell, Travel & Tourism Analyst at GlobalData, says: “This presents tourism companies with a big opportunity to target customers in the Americas by promoting through advertisements on the social platforms.”
Facebook, YouTube and Instagram allow the companies to advertise and this is something that the companies need to take advantage of.
Cordwell concludes: “Using celebrities to help endorse brands and advertise them is another key way tourism companies can use social media to further enhance their brand image that …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Tourism companies targeting customers through social media marketing, says GlobalData”