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The New Advertising Zeitgeist – Google‘s US Ad Revenue To Decline

the new advertising zeitgeist – google‘s us ad revenue to decline

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Google Chicago office February 23, 2009.

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As the second half of the calendar year begins, many on Wall Street and Madison Avenue are wondering where advertising revenues will net out for the first half of the year and what the second half of 2020 will be like for the advertising market.
EMarketer recently predicted that in 2020 Google’s US advertising revenue will decline by just over 5% by end of the year. This is the first time, according to eMarketer, since 2008, that Google’s US digital ad revenue will decline. EMarketer had estimated that US ad revenues would grow about 13% before the Covid advertising recession hit. Google’s US market share for search advertising is projected to go down from 61.3% to 58.5% in 2020. Google makes up a huge portion of the total revenue of Alphabet, its parent company. Emarketer predicts that total advertising revenue in the US for 2020 will be $134.7 billion – an increase just under 2%.

Ad revenues for 2019-2020 for Amazon, Facebook and Google – US.

Emarketer, June 2020

These Covid-related headwinds for Google come along at the same time as Facebook is dealing with a boycott of Facebook advertising by numerous companies. Nonetheless, eMarketer still forecasts a small increase for Facebook’s advertising …

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Microsoft is developing a single advertising platform for small businesses | FREE NEWS

microsoft is developing a single advertising platform for small businesses | free news

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Microsoft Advertising quietly introduced the Garage project. The project, which developers are working on, should help small and medium-sized enterprises place ads on search and social networks. Now you can manage all campaigns – from social to search, including Bing and Google, in one place, according to Microsoft.
The Garage advertising platform uses one budget, monitors the effectiveness of advertising on all platforms and distributes the budget across several channels while optimizing performance. Garage automates the generation of ads, extensions, and keywords. Small business representatives have already expressed interest in testing the platform.
The presence of companies on the Internet can be the best way to attract new customers, it takes an incredibly long time. The new Microsoft project is designed to help small and medium-sized enterprises go online, providing them with a platform for managing advertising on social networks.
Most of the work is driven by artificial intelligence. No need to go in and out of multiple platforms.

Running search ads requires a higher learning curve. Decisions to run search ads on Google or Bing require knowing when to bid on keywords and how much the budget is worth. AI also needs to know how often ads are shown.
After …

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‘Real’ Stories Crucial for a Fashion Brand’s Social Media Marketing

‘real’ stories crucial for a fashion brand’s social media marketing

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Denim brands that stand out in a sea of blue are the ones that tell a compelling and honest story.

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During a Kingpins24 panel, a group of influencers, marketing and social media experts discussed the ways brands should use online platforms to communicate these stories—not just to build hype for the end consumer, but also to appeal to retail buyers.
According to Matthew Oliver Wilson, CEO at men’s lifestyle magazine CeeAreDee, the buying process has changed immensely in recent years, placing less importance on representation at trade shows and more of an emphasis on the full brand experience. While he feels trade shows are still important, Wilson said they’re more about starting conversations and less about making on-the-spot sales.

“[A buyer] won’t place an order then and there—that’s pretty rare—but when he’s back in his hotel room, he’s going to look up and see what that brand actually offers directly to consumers,” Wilson said. “He’s going to see if that lifestyle and aesthetic the brand is promoting aligns with his customer base, and he’s going to make a decision from there.”
In this sense, social media serves …

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Daymond John invites famous social media marketer Manuel Suarez

daymond john invites famous social media marketer manuel suarez

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Manuel Suarez, CEO of the AGM Marketing agency and award-winning Facebook Messenger marketer will join Daymond John, Shark Tank co-host, and founder of the FUBU clothing company, on Daymond’s show Power Talks on Tuesday, July 7th at 1:30 pm EST.
Daymond John’s Tuesday Power Talks are live-streamed on Daymond’s Instagram channel. It can be found by going to @THESHARKDAYMOND. These Power Talks give viewers a glimpse into the real-life effects of world events on CEOs, entertainers, and entrepreneurs like Manuel Suarez.
Manuel and Daymond were recently connected by the software company ManyChat. Daymond was looking for a world-class ManyChat Messenger channel and ManyChat knew the best person to make this happen was Manuel Suarez and his expert team.
Daymond brings on leaders in their respective industries including the likes of Bethenny Frankel, Andrew Yang, Lewis Howes, Mona Kattan, Jasmine Star, and now he’s adding Manuel Suarez to that exclusive list of successful influencers.
Manuel Suarez is the winner of the software company ManyChat’s “Most Engaging Bot” award in 2019, which resulted in more than $10 million in revenue in a one year period. More information about Manuel and his success can be found at www.ManuelSuarez.com.
Manuel …

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Leveraging VR to Boost Digital Advertising Business

leveraging vr to boost digital advertising business

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A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited (“Activation” or the “Company”, collectively, the “Group”, stock code: 9919) is pleased to announce that Activation Group Co., Ltd, an indirect non-wholly owned subsidiary of the Company, entered into a memorandum of understanding (“MOU”) with HTC Corporation (“HTC”) in respect of building up a strategic relationship on the application of virtual reality (“VR”) in the event industry in China.
HTC is a global leader in innovative design for smartphone and VR equipment. It is also the largest player in the VR market, holding the largest market share in both China and global VR markets. HTC developed a series of smartphones, VIVE VR equipment and ecosystem through research and development to provide products and experiences that will wow consumers. According to the MOU, HTC will be a long-term strategic partner of Activation on VR experiential marketing solutions in China market, and Activation will act as a long-term strategic partner of HTC as event agency in China market to promote HTC’s Vive Events solutions. Both parties agreed to collaborate with each other to launch the brand events in China and provide clients with exceptional and creative experiential marketing and …

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Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook

big advertisers still fund hate and disinformation outside of facebook

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The last two weeks have seen a flurry of news about the big advertisers that announced their participation in the #StopHateForProfit boycott of advertising on Facebook. Some industry observers have already called into question whether a one month hiatus from Facebook ad spending is enough to lead to real change in Facebook’s policies around hate speech on its platform and in ads. The chances seem slim indeed since Zuckerberg was quoted responding to the boycott as saying “We’re NOT gonna change our policies or approach on anything because of a threat to a small percent of our revenue. My guess is that all these advertisers will be back on the platform soon enough.” Whether Facebook will make satisfactory changes or whether big advertisers will continue the boycott if Facebook does not, remains to be seen. 

You Can’t Fix Facebook, But You CAN Fix Programmatic
But what is imminently addressable by these same big advertisers is the fact that they are still funding hate, fake news, and disinformation via their spending outside of Facebook in programmatic channels. Many of the largest advertisers in the U.S., spend far more in programmatic channels than on Facebook. For example, the chart …

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CCPA Roll-Out Causes Havoc for Facebook Advertisers

ccpa roll-out causes havoc for facebook advertisers

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After being announced in 2018, the California Consumer Privacy Act (CCPA) has rolled out – and its leaving confusion in its wake. Facebook ad buyers scrambled to grapple with the vaporizing of data and targeting for California audiences, while simultaneously scratching their heads over what compliance actually means.Note: We are not laywers. Do not take any of the following as legal advice. If you need actual legal advice, seek the advice of an attorney.What is the CCPA?This is a state-level privacy enactment. It’s somewhat in the spirit of GDPR, however, while GDPR is “opt in” for information sharing, CCPA is “opt out.”It applies only to California at this time, though there are expectations other states will adopt some type of privacy measure into law in the future.Some of the basic rules are:information being collected must be transparent about what data they collect, the purpose for it, and any third parties it may be shared witha business must delete the data if it’s requested by the userconsumers can opt out of their data being soldCA authorities can fine for violations, though it’s unclear how it applies to out-of-state companies since it’s only a …

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Tencent vs. Chili Sauce Lao Gan Ma: A $2.3M Esports Advertising Dispute

tencent vs. chili sauce lao gan ma: a $2.3m esports advertising dispute

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Last week, Chinese esports giant Tencent Holdings  sued China’s biggest chili sauce brand Lao Gan Ma (LGM) for $2.3M USD in unpaid advertising fees for one of its competitions. While this dispute would be newsworthy in its own right, the story took a dramatic twist when LGM claimed that it “never signed a contract with Tencent.”.
On June 30, the Shenzhen Nanshan Court froze LGM’s assets to the amount of ¥6.24M RMB ($2.3M). In the afternoon of that same day, LGM’s spokesman denied all accusations from Tencent, stating that the technology conglomerate had made a mistake 
The next day, local police authorities for the Chinese province of Guizhou posted an official notice that they had caught three suspects who had faked LGM’s company seal, and actually signed the agreement with Tencent by pretending to be the marketing manager of LGM. 
According to the announcement, the criminal motive for the three was to get in-game CD-Keys from Tencent, and resell them. 
The drama began in April 2019, when Tencent announced LGM as the new sponsor of its QQ Speed S League. LGM’s logo was featured in the trailer of the competition, and Tencent invited multiple professional players to …

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