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Experts Predict Top 10 Social Media Trends for 2021 [Infographic]

experts predict top 10 social media trends for 2021 [infographic]

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Published
Oct. 25, 2020

How will social media marketing change in 2021?
Given the events of this year, it’s seemingly impossible to predict what might be coming next, but there are some clear trends and shifts emerging, which will impact how we conduct our marketing activities moving forward.
To glean some insight on this, the team from Talkwalker recently partnered with HubSpot to interview 70 global experts and frontline professionals on their thoughts and predictions for the year ahead.
They’ve compiled the key notes into the below infographic – you can download the full report (via email sign-up) here.

Filed Under:
Digital Strategy
Social Marketing

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Podcast Advertising Expected To Hit $782M This Year

podcast advertising expected to hit $782m this year

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Jack Jablonski’s ‘Believe’ Foundation Holds Virtual Beat Paralysis EventThe event celebrated progress made toward advancing recovery for everyone living with paralysis, Norman Seawright III reports (2:55). WCCO 4 News At 10 – October 24, 202018 minutes ago Podcast Advertising Expected To Hit $782M This YearJeff Wagner talks with Giselle Ugarte, marketing director from Media Bridge Advertising (4:37). WCCO 4 News At 10 – October 24, 202036 minutes ago British Scientists Take COVID Research Into The SewersBritish officials are advising developing countries about the idea of monitoring wastewater for the virus, as many low-income countries don’t have enough testing machines for their populations, Ian Lee reports (1:25). WCCO 4 News At 10 – October 24, 202037 minutes ago COVID Leads To Campaign Trail Unlike We’ve Seen BeforePoliticians are finding creative ways to spread their message, without spreading the coronavirus, Laura Podesta reports (2:20). WCCO 4 News At 10 – October 24, 202043 minutes ago Pence’s Top Aide Tests Positive For COVID, Days Before Scheduled Minnesota VisitPence spokesman Devin O’Malley says Pence and his wife, Karen Pence, both tested negative for the virus on Saturday and remain in good health (0:31). WCCO 4 News At 10 – October 24, 202047 minutes ago 10 P.M. Weather ReportLight snow could cause slick roadways Sunday, Lisa Meadows reports (4:07). WCCO 4 News At 10 – October 24, 20201 hour ago Bags With PPE, Food, …

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Cross-Platform and Mobile Advertising Market Entry Strategies, Countermeasures, Economic Impact and Cross-Platform and Mobile Advertising Marketing Channels to 2027

cross-platform and mobile advertising market entry strategies, countermeasures, economic impact and cross-platform and mobile advertising marketing channels to 2027

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The latest market report published by Reports and Data, titled ‘Global Cross-Platform and Mobile Advertising Market,’ presents an accurate analysis of the estimated market size, share, revenue, and sales & distribution networks of the global Cross-Platform and Mobile Advertising market over the forecast period. The report offers an exhaustive overview of the market, along with a precise summary of the market’s leading regions. Our team of analysts has studied the existing competitive landscape of the market inside out, focusing on the leading companies and their business expansion strategies. The report ends with conclusive data offering useful insights into the market growth on both regional and global levels.
The report covers extensive analysis of the key market players in the market, along with their business overview, expansion plans, and strategies. The key players studied in the report include:
Cross-Platform and Mobile Advertising Market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and Tapad (US).
Get a sample of the report @ https://www.reportsanddata.com/sample-enquiry-form/1083
The report draws the focus of the reader on the grave impact of the ongoing COVID-19 pandemic on the Cross-Platform and Mobile Advertising …

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Animal rights activist charged with deceptive advertising, treating

animal rights activist charged with deceptive advertising, treating

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A Hollywood-backed animal rights activist was charged last week with practicing veterinary medicine without a license and deceptive advertising for products he hawked at his pet food stores.
Los Angeles prosecutors filed the charges against Marc Ching after a Los Angeles Times investigation unearthed years of complaints by veterinarians, who said Ching had encouraged pet owners to abandon standard medical treatments for ailing pets in favor of the products he sells at his stores, the Petstaurant, located in Sherman Oaks and the Westside.
Ching’s animal rescue charity, the Animal Hope and Wellness Foundation, was also probed by The Times for alleged financial malfeasance and questions about the authenticity of videos Ching shot of animals being tortured at slaughterhouses in Asia.
Ching, who is scheduled to be arraigned in December, faces more than two years in county jail and a fine of $9,500 if convicted, according to the newspaper.
In April, the Federal Trade Commission accused Ching of making false claims that an herbal supplement he was selling could treat COVID-19 and that some of his other products could treat cancer. Ching denied doing anything wrong, and later agreed to a settlement that prevented him from making such claims.

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Youtube sees shortage of advertising space ahead of 2020 US elections

youtube sees shortage of advertising space ahead of 2020 us elections

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In the run-up to the 2020 US Presidential elections, video streaming platform YouTube is under shortage of advertising space, reports Bloomberg.
Political parties have invested massively in their YouTube campaign to lure the voters. However, the video streaming platform is struggling to find slots to put the ads before the right target audience. This is despite Youtube’s capacity to host endless videos on its platform. The situation is worse in ‘critical swing states’, where the shortage of advertising space has caused prices to double. Youtube, which is owned by Google, had earlier seen a fall in its revenue but the election season has made business flourish for the video streaming platform.
Media Director of Lockwood Strategy Lab (Democratic political ad firm), Cat Stern remarked, “There’s a crunch. All political advertisers are buying in the same states, to similar audiences.” She compared the commercial competition to that of Black Friday and Cyber Monday. “The reserves tend to be gobbled up by well-funded campaigns,” stated Reid Vineis, VP at Majority Strategies (Republican political ad firm).
Fierce competition for ad space on Youtube
The brutal competition on Youtube for political ads, coupled with soaring prices, has forced small campaigners to look for …

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A rarity in Venice, a low key council campaign no negative advertising

a rarity in venice, a low key council campaign no negative advertising

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VENICE – This year’s Venice City Council campaign season during COVID-19 pandemic is unlike any other.And not just because the pandemic has limited debates and door-knocking opportunities.It’s also the first time in nearly a decade there is no negative advertising.Outside Political Action Committee involvement, often blamed for negative advertisements, appears to be non-existent in this year’s race for Seat No. 2 on the Venice City Council, with the exception of two $1,000 Realtor association PACs.So far, not a single negative ad flyer or mailer has been published, as of press time. Early voting is already underway for the Nov. 3 election.The Democratic Club Executive Committee of Sarasota County once again made a major donation — $1,000 — in a local race that’s supposed to be nonpartisan.Candidates vying for Seat No. 2, currently held by Charles Newsom, are businessman and former council member Bill Willson, 72, and builder and environmental activist Brian Kelly, 40, who received the Democratic Party contribution.Willson, a long-time Venice resident involved in just about every area service club at one time or another, welcomed a clean race.“I’ve tried to be positive in the talks. And I would not be appreciative if someone would send …

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Marketing Insider: Influencer Marketing Insights Live In Social Media Comments

marketing insider: influencer marketing insights live in social media comments

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Between the ongoing social distancing and the feelings of division in our country, our basic human need for connection has grown a ton this year. Brands are always attempting to make
human and relatable connections with consumers. That’s why influencer marketing is so relevant. No other current marketing channel leaves you feeling you’ve connected with another actual
human being.Brands often fail to see that where that connection shines most is in the post comments.It’s in the comments (and also in the data) you see that 1:1 conversations
between influencers and audiences are actually at an all-time high. Forty-six percent of people feel personally connected to an influencer, and 45% of people now regularly comment on influencer
content (Source: MINTEL, 2020).So, if people are commenting on influencer content more than ever, why haven’t brands started using conversation as a primary KPI?More than any
other form of engagement, comments show influencer impact on a personal level. Making these personal connections is what gives campaigns purpose. So, as we embrace a purpose-driven world, tracking
comments is the most effective way to measure your influencer marketing campaign.advertisementadvertisementSo start changing the conversation and the stigma around comments, and then …

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Revolution Digital partners with Buitoni Food Company for Digital Advertising – Perishable News

revolution digital partners with buitoni food company for digital advertising – perishable news

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MORRISTOWN, N.J. — Buitoni Food Company has appointed Revolution Digital its digital agency of record for Buitoni® brand Pasta, Sauce, and Cheese. Buitoni was recently acquired by Brynwood Partners from Nestlé USA. The digital work was previously handled by a combination of Nestlé in-house and outsourced agencies. Revolution Digital will lead strategic planning and creative development for the brand. The agency will partner with Media Storm, who will handle media services.

“We are very excited to welcome the Buitoni Food Company to the Revolution Digital family of clients. Our relationship with Brynwood Partners’ portfolio companies has yielded great work in the past and we can’t wait to do exciting things for the Buitoni® brand,” said Nicole Ronchetti, Chief Strategy Officer.  “We are pleased to partner with Revolution Digital to develop a new digital strategy to engage consumers in a fresh, new direction,” said Jim Gerbo, Chief Marketing Officer for Buitoni Food Company. “Revolution Digital will help us re-energize our digital communications and help to take the Buitoni® brand to new levels.”  

Revolution Digital is an award-winning digital first creative agency located in Morristown, New Jersey.  Buitoni Food Company is owned by Brynwood Partners, a private equity firm based in  …

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A Visual Guide to Influencer Marketing Strategies [Infographic]

a visual guide to influencer marketing strategies [infographic]

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Published
Oct. 23, 2020

Are you considering launching an influencer marketing strategy for your business? Want to know how to get started with your first social media campaign?
The team from The Shelf provide a range tips and notes on effective influencer marketing approaches in this infographic. 
The listing covers everything from the most common types of influencer campaigns, and their goals, to how you can implement each within your approach.
Check out the full infographic below.

A version of this post was first published on the Red Website Design blog.

Filed Under:
Digital Strategy
Social Marketing

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AdTech Roundup: Top Things in Advertising Technology

adtech roundup: top things in advertising technology

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AdTech Roundup: Top Things in Advertising Technology

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