BEGIN ARTICLE PREVIEW:
Written by Avantika Chopra
| New Delhi |
Updated: July 12, 2020 4:21:56 pm
From changing content to increased engagements, social media influencers share the challenges they faced during the lockdowns.
The COVID-19 pandemic and lockdown to slow its spread may have increased the amount of time people spend on social media, but it hasn’t necessarily benefitted ‘influencers’ on these platforms, who rely on mass followings and sponsors to get by. Some say they’ve taken a major hit, while others have seen unexpected growth, but not necessarily along expected lines.
“Not just me but every content creator is affected by this pandemic. These days there is not much brand collaboration on Instagram, but our Facebook page is doing great through video as the viewership and ad revenue has doubled,” says Karan Dua, who reviews food and blogs about it on the ‘Dilsefoodie’ handle.
Dua would earlier go out to record videos on street food or travel for stories on food, which stopped with the lockdown.
“Even my two sponsored trips to Dubai for world street food festivals and a Malaysia Tour by Malaysia Tourism got cancelled,” he said. So instead of videos shot outdoors, Dua now posts recipes of homemade dishes on his …
END ARTICLE PREVIEW