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The importance of an established digital marketing agency

the importance of an established digital marketing agency

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It is well known that in this modern, 21st-century world, a great digital marketing strategy is vitally important. The best way to achieve this for your brand is to work closely with a reputable digital marketing agency.  Once you have found the most suitable digital marketing agency for your needs, your brand will be taken to the next level and you will appreciate all the new customers you have, as well as the healthy increase in your profits.  Unfortunately, finding the best digital marketing agency is more difficult than it appears. There are so many companies out there who claim to be experts in this field, so how do you choose the best one and how do you know that they will do a good job on your campaign? Well, as a general rule of thumb, it is always advisable to work with an established digital marketing agency and one that has a stellar reputation in the marketplace.  This article will discuss the importance of an established digital marketing agency.  Some digital marketing agencies offer incredibly low prices and, unfortunately, these prices often reflect the quality of the work you will receive. Many budget agencies simply do not have enough …

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Emotional Robots: Can Robots be our Emotional Companion?

emotional robots: can robots be our emotional companion?

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The current pandemic has made us befriend one technology which is often considered as our intellectual rival: robots. We have read several accounts of how robots have been resourceful in helping us fight the harrowing effects of COVID, like assisting us in our mission to find a cure drug and even sanitize public spaces. However, the crisis has also shown that robots can be our emotional support too. The scientists from Heriot-Watt University in Edinburgh, have programmed robots to address the instances of loneliness caused due to social distancing and isolation that have become new normal and mandatory due to COVID. This is not the first time that researchers around the world have been experimenting with emotional AI for the greater good of humans. Mauro Dragone, who is the project’s lead scientist, believes that this study can help understand the needs of the most vulnerable at this time and what technology could be used to make their lives better.
Her team at Heriot-Watt University, are working to incorporate robots in social care as a potential solution to reach out to vulnerable groups affected by the social distancing measures that have resulted in decreased visits and restricted activities. In this …

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What the far-left might learn from Cardinal Bellarmine’s view of science

what the far-left might learn from cardinal bellarmine’s view of science

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(RNS) — If we know anything about the long-running culture war between faith and science, we know that conservative religious types will stifle scientific data if it challenges their ideological orthodoxy. This narrative extends back at least to the Renaissance, when the Catholic Church forced Galileo Galilei to recant his support for the idea that the Earth moves around the Sun.
These days, the positions seem to have flipped. From Bari Weiss’ dramatic resignation from The New York Times in July to recent banter on Twitter about “wokeism,” the accusations of stifling orthodoxy have flowed toward certain kinds progressives, who have chilled and even censored free and open debate of complex topics in the name of a faith whose god is wokeness.
This use of quasi-religious language has been noted in quarters critical of “wokeism” — a lamentable term that nonetheless expresses how much it looks and acts like a religion in the middle of an awakening.
Galileo Galilei, 1636 portrait by Justus Sustermans. Image courtesy of Creative Commons
We are faced with Washington Post headlines that refer to “problematic books” and disturbing images of book-burning at the Portland protests. June saw the #ShutDownSTEM movement to raise awareness of ways in which science …

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Are robotic pets the best for what may ail us?

are robotic pets the best for what may ail us?

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CNN reports that lifelike robotic pets are helping senior citizens in some of the same ways real pets do.Now these are not the robot pets of our youth. You know, the wind-up, painted metal toy with grinding gears? They had a lever which simulated a bark, followed by a backflip, when pulled,These fancy new ones are produced by Ageless Innovation, and can be found at joyforall.com. They retail for more than $100.Senior care agencies in Alabama, New York, Florida and Pennsylvania have partnered with the manufacturer to provide the products in senior care centers, especially now, during mandatory COVID-19 quarantine measures. Their goal is to provide companionship for isolated seniors.The company’s story is pretty remarkable and certainly speaks to the designers and leadership who saw opportunity. Many previously worked for one of the nation’s biggest toy companies and left to take the chance at success.But are these robot pets meant for adults? The fact is, industry foresight showed an enormous deficit in the market for products that bring fun and play to the older adult market.“Play knows no age limit?” Hey, count me in.The product line is called, “Companion Pets.”Yes, …

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Digital Marketing Expert Paul James Malczewski Shares Insights on Building a Massive YouTube Channel

digital marketing expert paul james malczewski shares insights on building a massive youtube channel

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YouTube, the second most visited website in the world, has a broad reach across the globe with more than a billion users. It is one of the most effective mediums to connect and build an audience. YouTube is generally considered a platform for entertainment content, which is not entirely accurate. On the contrary, it is full of informational content, and has become a useful tool for any individual or brand to market themselves, create a remarkable brand presence and generate ad revenue.With so many channels vying to grab the eyeballs, Paul James Malczewski shares the key components to stand out and build a successful channel. A multi-faceted personality, he is an entrepreneur, digital marketing expert, author of Reverse Engineer Your Future: Stop Waiting for Success-Go Out and Make It Happen Now, creator of the DialHawk software, and successful YouTuber with more than 2,00,000 subscribers and nearly 300 videos.         Paul stresses the importance of quality content and targeting the right audience. He shares the various aspects that help build a popular YouTube channel:Content – Content is king, but it has to be unique, engaging, riveting, and compelling to resonate with the target audience. Create a niche to attract the specific viewers you …

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Why Digital Marketing Is Vital for Businesses and Their Growth?

why digital marketing is vital for businesses and their growth?

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August
14, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. Still, when people start to speak about digital marketing and the various verticals of the same because of its high potentials, it feels there is still a lot many things that hide behind the bigger picture of digital marketing, many things which people and businesses have yet not realized and that which can be driven from this unique and essential form of marketing. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Almost everything has gone digital and it is high time many companies, brands and entrepreneurs realize the importance of the same.Below are a few reasons explaining why digital marketing is vital for businesses and their growth.• Levelling up the business field for small ventures:Gone are the days when people believed that only bigger and prominent companies could get a space in the …

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In second year, Severance High School again welcomes new leadership

in second year, severance high school again welcomes new leadership

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A sense of new and and a feeling of change was expected to float around the halls this year at Severance High School, which opens for a second academic year next week.The process of introducing the school to students and staff was never going to be limited to one first day in August 2019. Severance started with only freshmen and sophomores a year ago. A new freshmen class will arrive this year, and another in 2021 to complete the pictures as a grade 9-12 high school.
SEVERANCE, CO – AUGUST 13:From left, Severance High School Dean of Students Eric Lind, Principal Jen Brownhill and Assistant Principal and Athletic Director Ernie Derrera stand for a portrait outside Severance High School in Severance Aug. 13, 2020. (Alex McIntyre/Staff Photographer)
The arrival, then, of a new leadership group in the high school office this month occurs with less of a ripple effect than if administrators showed up replacing long-serving predecessors.
“This building is experiencing change every year,” said new Severance Dean of Students Eric Lind. “There’s so much new in Year 2. New staff, new materials — and that will happen next year, too.”
Lind, who arrived at Severance as a social studies teacher and track and …

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North West digital marketing agency expands services to attract new

north west digital marketing agency expands services to attract new

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An independent North West-based digital marketing agency is expanding its portfolio to try and win new business in the wake of the Covid-19 pandemic.OON Media, based in Wirral, has suffered during the last three months of zero income with all confirmed work cancelled due to lockdown and social distancing. 
Despite not qualifying for any Government grants, staff have remained employed and working throughout lockdown which has included supporting a new Community Interest Company (CIC) with its website and social media.
OON Media’s range of services previously included video production and distribution, viral marketing campaigns, corporate photography, showreels, and headshots.
It’s now expanding to include promotional videos, social media campaigns, viral campaigns, stills photography, aerial photography and video, event management, and equipment hire.
OON Media’s previous public and private sector clients have included theatre, television, charities, SMEs, corporate, and events companies.
Mike Sowden, CEO of OON Media, commented: “Like many of our creative industry peers, we had steady work confirmed throughout the Spring and Summer months. Covid-19 hit and everything changed. Our order book was absolutely decimated so we had to think out of the box and fast.
“During lockdown, we completed a full skills analysis which …

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Startups Push for Faster COVID-19 Tests ━ Times Publishing Group, Inc.

startups push for faster covid-19 tests ━ times publishing group, inc.

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By Jondi Gumz
Three biotech companies based at Startup Sandbox in Santa Cruz are working on faster tests for the contagious coronavirus COVID-19, which has caused six deaths in Santa Cruz County and shutdowns that cripple the local economy.
They are competing with others such as Quidel in San Diego and Becton Dickinson in New Jersey, which already have emergency use authorization from the U.S. Food and Drug Administration and produce results in 15 minutes – much faster than the so-called PCR, which require lab processing with a turnaround time at Quest Diagnostics of two to three days, and it has been longer.

One of the local companies, SanguineDx, was founded in 2010 and is headed by medical device veteran David Sierra of Aptos.
Another is Ontera, which started out as Two Pore Guys in 2011, raised $32.6 million in funding, and changed names a year ago.
The third is PinPoint Science, founded in 2017 and headed by Lisa Diamond, a tech veteran who holds two patents for novel molecular diagnostics.

All three made presentations Aug. 5 at the virtual Biotech Startups event hosted by Santa Cruz Works, the nonprofit supporting the local tech community.
David Sierra
David Sierra, SanguineDx CEO, said the company has a …

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