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898 Promotes Peplowski to Digital Marketing Manager – Business Journal Daily | The Youngstown Publishing Company

898 promotes peplowski to digital marketing manager – business journal daily | the youngstown publishing company

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CANFIELD, Ohio – 898 Marketing recently announced the promotion of Ryan Peplowski to digital marketing manager, shifting his daily responsibilities in web development projects to managerial duties overseeing optimization and strategic digital development.

Peplowski will develop digital display and search campaigns, implement tracking on Google campaigns, optimize digital campaigns through data tracking and analytics, and develop digital media strategies. He is Google Analytics and Ad certified, and is completing his certification with The Trade Desk Edge.

“Since joining 898 Marketing last year, I’ve gained so much experience working directly with clients and developing their websites. It feels like a natural progression to the strategic side while guiding clients to maximize their digital presence,” said Peplowski. “We’re going to be able to offer our clients more options and customized strategies designed specifically for them.”



Peplowski joined 898 Marketing as an intern in June 2019. Upon graduating from Youngstown State University, he was hired full-time position as a digital integration specialist.

Copyright 2020 The Business Journal, Youngstown, Ohio.

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Facebook Marketing Exec Kamala Avila-Salmon Joins Lionsgate As Studio’s First Head Of Inclusive Content

facebook marketing exec kamala avila-salmon joins lionsgate as studio’s first head of inclusive content

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Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment.
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&I processes and initiatives.

At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry and represented the portal’s global user base. Prior to that, she served as the senior content marketer at Facebook Watch, focusing on original series like Red Table Talk with Jada Pinkett Smith and Stephen Vs The Game with Stephen Curry. She also led the brand’s efforts to drive …

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Quibi poached top talent from Netflix, Snap, and Hulu. Meet 9 leaders and content execs who are now free agents as the startup winds down.

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Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other companies for its grand but ultimately failed mobile-video experiment. 
With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.
Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.
Visit Business Insider’s homepage for more stories.

Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other Hollywood and Silicon Valley companies for its grand but ultimately failed mobile-video experiment. With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.One of Quibi’s top content leaders was a veteran talent agent at CAA. Its product chief came from Snap and Pandora. And its tech chief previously held senior roles at Hulu and Microsoft.Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.The following list is based on our reporting. It includes mid- to senior-level execs with a wealth of experience outside of Quibi, like former Vice News DC Bureau …

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Social media marketing tips for every platform – IMC Grupo

social media marketing tips for every platform – imc grupo

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There are more than 3 billion social media users, and it is one of the most effective channels for businesses to get significant leads and increase sales. If you know how to exploit your social media channel correctly, there could be no better marketing opportunity around.

To increase your traffic and make your life simple, here are ten social media marketing tips.

Year by year, social media networks keep on rising. It is, therefore, essential to establish a successful social media strategy presently.

Table of Contents

. Invest InVideo Content

The truth is that right now; video content is booming. Social media users are watching more video content.

Video views have risen by over 99 percent on YouTube and 258 percent on Facebook in the last three years. A Tweet featuring a video is 6x more likely than a Tweet containing a picture or only text to be reposted.Click here to learn more.

. Define Your Goals

Well, how do you strive if you don’t have an objective? Behind your acts, you must know the 5 Whys. The key driver of your social media marketing campaign would be your goal. So no more wait! Grab a file and write your goals down!

But before …

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Weekend reads: A pandemic opportunity to be a digital nomad

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Maybe it is a bit much to call the COVID-19 pandemic an opportunity, but several countries have made it easier to obtain remote work visas. If you are working remotely and would like to experience life in another country, here are the details about five countries where you can live and work for one or two years, including visa application requirements.

Deep thoughts heading into Election Day Regardless of who wins the presidential election on Tuesday or which party controls the House of Representatives, the Senate or both, you can be sure to hear plenty about the U.S. Supreme Court and constitutional “originalism.” Donald F. Kettl, the Sid Richardson Professor at the LBJ School of Public Affairs, University of Texas at Austin, looks at what Thomas Jefferson and James Madison have to say about that.Don’t fret about Election Day No matter your politics, you can choose to embrace the uncertainty — and do these five things instead. Are you a stock investor or a gambler? Mark Hulbert looks at the results of an academic study that concludes gambling (not investing) in the stock market outweighs all other forms of gambling in casinos or through other means by 3½ times. …

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Wondershare VidAir: Better Video Marketing for Business

wondershare vidair: better video marketing for business

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Video has become an essential part of content marketing because of its potential for reach and engagement. Making an attractive marketing video usually takes a lot of time and energy. Creating high-quality marketing videos quickly on a budget has become the key to success for many small to medium sized businesses.
“VidAir is easy to use and affordable. You pay 90% less with us than our with our competitors, and the videos you make will be high quality,” said Kevin Yong, Product Director of Wondershare VidAir. “To speed up and simplify video creation, VidAir includes a lot of templates and resources like stock footage, text effects, music, and photos. You can create a professional promotional video minutes.”VidAir’s Key Features
Creative video templates: there are templates for a variety of themes like beauty, fashion, food, tourism, gaming, real estate, and more.
Built-In resources: over 10,000+ resources are included such as video clips and photos.
Customizable text effects: customized the size, font, and color of your text to make your brand stand out.
User-friendly interface: it is easy for anyone to get started, even if you’ve never made a video before.
Price and Compatibility VidAir is available on Chrome, Safari, and Firefox browsers.  …

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Triller Selects Influential As Its Influencer Measurement And Data Partner

triller selects influential as its influencer measurement and data partner

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LOS ANGELES, Oct. 30, 2020 /PRNewswire/ — Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner.
This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential’s paid media campaigns, influencer network, and IBM Watson-powered technology. In partnering with Influential, Triller teams up with the industry leader in influencer marketing, in terms of revenue, number of employees, and partnerships. In addition to IBM Watson, Influential has also partnered with IRI, LiveRamp, and WME, which also invested in Influential’s Series B financing. 
Influential is providing its influencer sourcing technology, analytics, measurement, and campaign services to run Fortune 1000 campaigns. Using its technology, they are offering brands first-to-market measurement of Triller influencer campaigns for foot traffic, in-store sales, and TV tune-in, across all social platforms.
“We are on track to be the social media home for the largest amount of influencer both in audience and volume. With our CrossHype platform we are changing the model and allowing brands to buy it like media with guaranteed views …

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CopySmiths Founder on Content Marketing by the Numbers | Practical Ecommerce

copysmiths founder on content marketing by the numbers | practical ecommerce

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Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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CopySmiths Founder on Content Marketing by the Numbers | Practical Ecommerce

copysmiths founder on content marketing by the numbers | practical ecommerce

BEGIN ARTICLE PREVIEW:

Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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AAI to Host Webinar on the Future of Digital Marketing in a Post Cookie World – AdWorld.ie

aai to host webinar on the future of digital marketing in a post cookie world – adworld.ie

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The Association of Advertisers in Ireland (AAI), in association with PwC, is organising a webinar to discuss the implications for digital marketing in the post-cookie world. The online event will take place on Thursday, November 12 at 10.00am.
The event builds on the award-winning and controversial ISBA/PwC study into programmatic advertising which was published earlier this year. The webinar will also address the imminent demise of the third-party cookie at the end of 2021 and what it means for brands and advertisers.
The event is free to attend but registration is required. To register for the event click HERE








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