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How Science Drove McLaren To Its Best F1 Season-Opener Since 2014

how science drove mclaren to its best f1 season-opener since 2014

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Lando Norris steers his McLaren to third place giving the team its best start to an F1 season since … [+] 2014 (Darko Bandic / POOL / AFP) (Photo by DARKO BANDIC/POOL/AFP via Getty Images)

POOL/AFP via Getty Images

Additional reporting by Caroline Reid
Paying salaries is usually the biggest single cost for companies in any industry. Not Formula One teams. The amount they spend on research and development often overtakes their employee costs and is the formula for their success.
After an extended break due to the coronavirus F1 returned to the track on Sunday with a nailbiter in Austria which saw reigning champion Lewis Hamilton finish fourth after being penalized when his Mercedes collided with Alex Albon’s Red Bull Racing car.
Mercedes still finished on top as Hamilton’s team mate Valtteri Bottas won the race. He was joined on the podium by Ferrari’s Charles Leclerc and Lando Norris, a 20 year-old racing prodigy who joined the McLaren team last year. It wasn’t just his best result but McLaren’s best start to an F1 season since 2014.

It was a race of attrition as only 11 of the 20 cars finished. This is where McLaren’s investment in research and development came into its own.
A …

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Understanding how digital transformation engages customers

understanding how digital transformation engages customers

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Eric Schaffer
As recently as 2019, a column in Forbes decried the 84% failure rate for digital transformation projects. It pointed out that the failure is caused by a lack of customer-centricity, which is a popular focus for online commerce. As a solution, the article from Forbes recommends customer experience as a remedy for the lack of customer-centricity. Yet as early as 2012, Forrester Research reported that 97% of organizations had customer experience as a strategic imperative. If there’s been a focus on CX for about a decade, why is customer experience still failing so often?
What’s missing from CX?
Noah Schaffer
Customer Experience is good at measurement. CX focuses on Net Promotor Score, conversion rates, bounce rates, and other similar metrics. Those CX metrics seem valuable to commerce , so what’s missing? The answer is: User Experience (UX).
In contrast to CX’s focus on measurement, UX is good at understanding customers and designing in a way that’s driven by that understanding. Where CX is based in marketing, UX is based in psychology. Because UX is based in psychology, UX research is uniquely effective at understanding the story behind the measurements that CX makes. UX research enables merchants to understand …

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Digital Technology Senate: Digitisation is the only solution to adapt to the new normal, Anand Roy, Star Health and Allied Insurance Company – Express Computer

digital technology senate: digitisation is the only solution to adapt to the new normal, anand roy, star health and allied insurance company – express computer

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New Grand Teton science chief followed unconventional path

new grand teton science chief followed unconventional path

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In this undated photo, Gus Smith arrived in Jackson, Wyo., in Jan. 2020, from Minnesota’s Superior National Forest, and is now working as Grand Teton National Park’s chief of science and resource management. He replaced Sue Consolo-Murphy, who retired. (Ryan Dorgan/Jackson Hole News & Guide via AP)/In this undated photo, Gus Smith arrived in Jackson, Wyo., in Jan. 2020, from Minnesota’s Superior National Forest, and is now working as Grand Teton National Park’s chief of science and resource management. He replaced Sue Consolo-Murphy, who retired. (Ryan Dorgan/Jackson Hole News & Guide via AP)/JACKSON, Wyo. (AP) — Gus Smith was walking his German shorthair not far from his Moose home one Saturday in late May when euphoria flew by in a flock.Fellow birders would best appreciate his experience.Out on foot near the Chapel of Transfiguration, Smith suddenly found himself engulfed by black rosy finches. That’s an alpine species of songbird that’s normally found only above treeline, yet there he was, at below 6,500 feet, surrounded by perhaps 300 to 350 of them.“They’re just doing that cloud thing,” Smith recounts. “They were right there — they go right through us.”Even retelling the tale, he was exuberant, the Jackson Hole News & …

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21 Savage aims to help kids with financial literacy during quarantine

21 savage aims to help kids with financial literacy during quarantine

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21 Savage attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California. The Atlanta rapper is expanding his mission to help underserved children during the pandemic. (Photo by Amy Sussman/Getty Images)
21 Savage is expanding his mission to help underserved children during the pandemic.
As a direct response to the Covid-19 pandemic, the Grammy-award winning rapper announced he is launching a multi-tier expansion of his Juma Bank Account Financial Literacy program that offers financial resources nationwide.
He is making a $25,000 donation to the City of Atlanta’s #ATLStrong Covid-19 relief fund, established by Atlanta Mayor Keisha Lance Bottoms, and is launching Bank Account At Home — a free online financial literacy resource through a partnership with mobile banking services provider Chime and education technology platform, EVERFI.
For the past two years, 21 Savage has partnered with award-winning national financial literacy nonprofit Juma for his youth-focused financial literacy program called Bank Account.
Prior to the pandemic, the program provided underserved youth with access to career counseling, job training, and job placement at sports and entertainment facilities including Mercedes Benz Stadium and State Farm Arena.
Most of the students have been out of work since March 11, after the pandemic forced stadium …

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“Business is not and should not be only about the bottom line”

“business is not and should not be only about the bottom line”

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Doğan Boyner wasn’t sure how—or how long—the virus would impact life in Turkey, whose government imposed curfews, contact tracing, social distancing, and other restrictions rather than a total lockdown. But even before Turkey recorded its first cases of the virus in early March, she says, she and her team started to prep to be an essential service—not just to consumers seeking items such as electronics, toys, cleaning supplies and books, but to small brick-and-mortar businesses that would need a way to reach homebound customers.Hepsiburada quickly launched a program to offer commercial, operational, logistics, and fulfillment services to manufacturers and retailers affected by the restrictions, and it worked with Turkey’s Ministry of Commerce and Industry to create an initiative that provided marketing and sales support, and in some cases, discounts on commission and logistics support. “We became a lifeline, not just for the consumers but for small businesses and our merchants,” Doğan Boyner says. (Like Amazon.com, the global e-commerce giant, Hepsiburada has a robust merchant program that allows sellers to leverage its existing infrastructure for a fee.)Doğan Boyner has a track record of opening the Hepsiburada platform to struggling businesses. …

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Digital Technology Senate: Digitisation is the only solution to adapt to the new normal, Anand Roy, Star Health and Allied Insurance – Express Computer

digital technology senate: digitisation is the only solution to adapt to the new normal, anand roy, star health and allied insurance – express computer

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Angels Invest in Marketing Technology | Coastal Breeze News

angels invest in marketing technology | coastal breeze news

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Tamiami Angel Fund III, Florida’s largest angel fund, invested in Fotobom Media, a mobile phone keyboard application that delivers content based on users’ emails and text messages. 
Tamiami Angel Fund III invested $568,000 into Fotobom Media, based in San Francisco. Fotobom is the 15th company in the portfolio of Tamiami Angel Fund III. 
According to social-media analytics, 85% of the information sharing on mobile phones occurs when people email or text-message content to each other using apps such as WhatsApp and Snapchat. Yet marketers and publishers spend more than 90% of social-marketing dollars on social networks such as Facebook, Instagram and Twitter. 
Working in partnership with network carriers, phone manufacturers and messaging applications, Fotobom’s keyboard application is preloaded on mobile phones and set as the default across all applications on a user’s phone. Then, Fotobom’s technology suggests content, apps and websites to users based on contextual information gathered from messages sent via the keyboard app. 
“Fotobom connects mobile phone users to relevant information and content whilst texting,” commented Max Minhas, T3’s board member representative. “Its’ cutting-edge technology will change text messaging from a basic communication medium to a powerful social networking platform. It’s currently on Verizon messenger …

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