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How to Create Engaging Social Media Content: 12 Ways to Drive Results

how to create engaging social media content: 12 ways to drive results

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With 3.8 billion users, social media platforms put you in front of a huge audience.But does your audience love your content?Because it’s one thing to be seen by them.It’s another to get their wholehearted support.Plus, social media platforms were created for connections, not selling.To gain your audience’s attention, you need to compete against posts from their friends, DMs from their family, and tons of cute cat photos.Need help making yourself heard above the noise and truly engage with social media users?Here are 12 tips to use content to drive real results on social media.1. Show, Don’t TellEver stop scrolling on social media to read a huge wall of text?You know, something like this. I bet you haven’t. (Unless it was posted by your ex.☺)AdvertisementContinue Reading BelowBut when brands post like this?That’s right, you shoot straight past them.The message of this story is clear: if you’re marketing your brand on social, make it a rule to add an image to everything you post.Get creative for your brand.Post photos that speak to your audience and watch those likes and comments rise.Like this …

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How fake followers are fast becoming a social media menace

how fake followers are fast becoming a social media menace

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Most social media platforms have protections against impersonation and fake profiles under their Terms of Use and may take action if a profile is not run by an individual itself.By Kartik KalaThe Social Media sphere has been on constant growth. If social interaction and engagement was the first phase, then, acquisition and conversion is the new era of social media. Social commerce is growing much faster than retail e-commerce. It is no longer about content either. What has changed drastically is the influence of influencers. However, with high-end influencers buying followers and shares for their social presence, social media’s reputation is in ambiguity.Related NewsInfluencer marketing expenses have risen during the lockdown but at the same time, it has been the ecosystem of breaking regulations. A huge international scam involving social media marketers developing and running fake profiles and engaging in deceptive business practises recently came to light. It started when vocal artist, Bhoomi Trivedi, had approached the Mumbai Police and pursued action against a fake profile on Instagram under her name. The investigation that followed revealed that there are around 54 companies in India providing approximately 5 lakh fake profiles for at least 176 accounts. This included many celebrities, artists …

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Get a sneak peek into the most trusted social media platforms of 2019

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Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content. Consumers’ trust in social platforms impacts how they interact with ads, and benchmarking trust can help social platforms win ad dollars and instruct advertisers how to allocate budget effectively.In our third annual Digital Trust Report, we evaluate consumer perception of seven major social networks – Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, and Pinterest – across six different pillars: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.The complete 2019 Digital Trust Enterprise Edge Report is available exclusively for Business Insider Intelligence Enterprise subscribers — our corporate clients.In addition to exclusive access to our Enterprise Edge Reports, BII Enterprise subscribers enjoy numerous perks including unlimited downloads, licensing and sharing rights, and portal integration.Simply click here to enter your email address and obtain a FREE preview of the Digital Trust Report!

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Netflix documentary ‘The Social Dilemma’ prompts social media users to rethink Facebook, Instagram and others

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LONDON — Social media users are re-evaluating whether they should have accounts on platforms like Facebook and Instagram after a new documentary-drama called “The Social Dilemma” dropped on Netflix.The 90-minute show, which focuses on the downsides of the major tech platforms, features interviews with Silicon Valley whistleblowers who used to work at the likes of Google and Facebook. In many ways, they’re sounding the alarm on their own creations. One former Facebook executive, Tim Kendall, who was asked what worried him most, said: “In the shortest time horizon, I’m most worried about civil war.”Somewhat ironically, social media is awash with people saying they plan to delete their social media accounts after watching the show, with Facebook and Instagram appearing to be called out most frequently.”Everyone should watch The Social Dilemma documentary on Netflix and then make the necessary changes,” one Twitter user wrote. “Tonight I deleted Facebook and turned off notifications from Twitter, Instagram and LinkedIn. It’s time to take back control of our minds.”Another Twitter user said: “Just watched this and immediately deleted #Facebook and #Instagram. A must watch to understand the manipulation.”Ranked as the 5th most watched show on Netflix in the U.K. …

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Shifting identities: Performing sexual selves on social media

shifting identities: performing sexual selves on social media

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Sex is fascinating, important, and sometimes scary. Sex is a normal part of life. Yet, the multiplicity and richness of sexual practices on social media rarely make it into everyday conversations.

Nudes, it seems, are now part of everyday life. On social media, there are platform rules around what kinds of adult content is allowed. Some platforms heavily restrict displays of nudity or sexual activity; others allow it. But between these rules, people engage in a variety of tactics to control what facets of their identities can be seen by their audiences.
The sociologist Erving Goffman called this “audience segregation”: we make sure our different audiences—those to whom you are good daughter versus those to whom you are kinky sex goddess—do not mix.
Since our audiences are mostly invisible on social media, we need to imagine who they are. This imaginary then guides what we choose to say, show, share or otherwise express.
We have spent years studying people’s sexual practices on social media. Through interviews, online observation, and content analysis we have identified three main tactics of expressing sexual selfhood: setting up alternative accounts or incorporating alternative platforms; omissions—i.e. strategically leaving …

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Facebook’s Unenviable Position | National Review

facebook’s unenviable position | national review

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(Dado Ruvic/Reuters)

The Left’s efforts to bully the social-media giant have nothing to do with protecting democracy, and everything to do with political expediency.

Hillary Clinton is angry. “We can have democracy—or we can have social networks that allow the spread of weaponized disinformation about our elections,” she tweeted this week, while linking to a pressure campaign meant to “demand social media platforms protect democracy.” Bloomberg Businessweek, in a long and largely misleading piece on Facebook published yesterday, attempted to bully CEO Mark Zuckerberg into more aggressively disadvantaging Donald Trump and his supporters. Zuckerberg got an outsized portion of the blame for Hillary Clinton’s loss in 2016, and he’s being warned that he’s in the firing line again.

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It’s not really Facebook’s algorithms that the forces behind such efforts detest, nor is it misinformation, nor the “manipulation” undertaken by shadowy groups such as the now-infamous Cambridge Analytica. Remember, it was just a decade ago that liberals believed social networks would, almost by themselves, create progressive revolutions across the globe. It was just eight years ago that the Obama campaign’s social-media operation — far larger than anything Cambridge Analytica ever managed — was hailed …

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Analysing the Effects of Turkey’s Social Media Regulation Bill

analysing the effects of turkey’s social media regulation bill

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Akshita Tiwary, student at Government Law College, Mumbai and JURIST Staff Writer, analyses the implications of the newly passed social media bill in Turkey…On July 29th, 2020, the Parliament of Turkey passed a controversial bill to regulate content posted on social media platforms, which will come into effect on October 1st, 2020. The bill is expected to have a chilling effect on the freedom of speech and expression within the country. Several human rights groups are viewing it as a political tactic to curb criticism against government functionaries within the country, including President Recep Tayyip Erdogan. The passing of the bill is a concerning development, especially amidst the pandemic when social media platforms exist as one of the few alternatives through which people can assess and denounce wrongful government actions.In Turkey, print and broadcast media platforms are already under government control. In such a scenario, social media platforms are one of the few outlets through which citizens can voice their independent opinions. Under the new bill, social media giants like Facebook and Twitter are expected to have local representatives in Turkey. They are also required to comply with court orders over the removal of certain content. The bill demands social …

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Ad Spends In Social Media Platforms To Surge By 20% During This Year’s IPL

ad spends in social media platforms to surge by 20% during this year’s ipl

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Among the many firsts in Indian Premier League (IPL) 2020, is a likely new high. The annual cricket gala may also see a 20% surge in the advertising spends on Facebook, YouTube and other social media platforms, claim advertisers and marketers.The cherry on the cake this year is that the tournament, which will be played in the UAE, will coincide with the festive season back home. This is likely to lead to an increase in spends which includes a fair considerable share of any marketer’s yearly budget.Harsh Shah, senior VP and business head, West at Dentsu Webchutney, speaking to ET said, “IPL brings back a sense of normalcy just like how we have gradually phased out of a lockdown.. Brands have already put in motion their plans for the rest of the year working around the sensibilities of a consumer who is on the path of recovery. Festive season and the brands’ need to get back on their feet will result in spends being up by at least 20% for this year. They could even go up to about 35%.”  In 2019, IPL was viewed by a staggering 462 Mn people across the world through TV and digital medium, giving companies a far …

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Tucker Carlson rages after social media platforms finally check his racist conspiracies

tucker carlson rages after social media platforms finally check his racist conspiracies

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On Tuesday, Tucker Carlson broke away from his usual format of being racist against mostly Black people and Latino folks, to get racist against the country of China. In a segment that Fox News emblazoned with the chyron “Coronavirus Whistleblower talks to Tucker,” Tucker brought on Chinese virologist Dr. Li-Meng Yan to promote a debunked conspiracy theory that the Chinese government created the SARS-CoV-2 in a lab. Her theory is based on what she and three other colleagues say are telltale signs that the virus did not evolve naturally.
Yan’s theory and the report she was promoting on Carlson’s show have not been peer reviewed, and since it lacks any evidence to back it up, “evidence” she claimed during the interview but never seemed to get around to presenting, has been considered debunked for months by the overwhelming majority of the scientific community. Both Facebook and Instagram (owned by Facebook) flagged Tucker Carlson virus posts as “false information.” Twitter has followed suit, suspending Yan’s account. Tucker is freaking-out mad that the social media sites, usually complicit in the right wing’s spread of misinformation and lies, is cracking down even a little on the almost always egregious …

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