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How to Match Your Key Metrics to Your Content Goals

how to match your key metrics to your content goals

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Content marketing is a key component of any successful marketing strategy.
Just look at GE.
The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social.
But marketers can realize results like those and see how content initiatives affect them only if they’re able to track metrics consistently.
Fully 38% of marketers say measuring content effectiveness is one of their biggest challenges. Only 39% of content marketers say they’re at least somewhat successful at tracking ROI, and just 8% say they’re “very” or “extremely” successful.
But before marketers can determine which metrics they should use to track ROI, they have to know both why they’re measuring results (the reason—the goal) and how each metric ties to that overarching goal.
So, whether you’re focusing primarily on SEO, lead generation, or thought leadership, read on to learn which metrics you should track to monitor content marketing success.
SEO

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Edwin Sperber, a ‘force’ in business and philanthropy, dies at 98

edwin sperber, a ‘force’ in business and philanthropy, dies at 98

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1of4New York – planning world championship pro-am archery golf tournament to be held at Albany Municipal Golf Course – Capital Newspapers, Employees – Joseph Yezzi, Executive Director, Downtown Albany Unlimited, Sponsor of tournament; Mayor Erastus Corning; Joe Higgins, Tournament Director and member of the Professional Archers Association; Edward Sperber, President, Downtown Albany Unlimited – Capital Newspapers & Albany Jaycees, co sponsors of tournament – Mayhor is show looking over target type ball & arrow to be used at tournament. September 1968 (Ed Fennell/Times Union Archive)Ed Fennell/Times Union Historic Images

2of4Edwin Sperber, a longtime Capital Region businessman and philanthropist, died at age 98 July 5, 2020.provided

3of4Huck Finn store, Albany, New York – left to right: Jeff Sperber, Reid Sperber, Mr. & Mrs. Ed Sperber, at the grand opening of the new Huck Finn store in downtown Albany. March 29, 1995 (Skip Dickstein/Times Union Archive)Skip Dickstein

4of4Jeffrey Sperber, left, of Huck Finn’s Warehouse with Hoffman’s Playland owners David and Ruth Hoffman prior to the announcement of the amusement park’s move to property adjacent to Huck Finn’s Warehouse in Albany during a news conference Wednesday Oct. 8, 2014, in Colonie, NY. (John Carl D’Annibale / Times Union)John Carl D’Annibale

Edwin H. Sperber, the …

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Ernst speaks on Trump’s leadership during pandemic, protests, being behind in polls

ernst speaks on trump’s leadership during pandemic, protests, being behind in polls

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Watch the second part of the interview at the bottom of the article. Republican Sen. Joni Ernst was interviewed by CNN’s Dana Bash on Sunday morning to talk about President Donald Trump’s leadership during the pandemic, protests across the country.Protests across the country”I think there’s a great level of frustration across the United States all the way around,” Ernst said. “And as a combat veteran, as you stated, someone who has served this great nation, I truly believe that we do live in the greatest nation on the face of the planet. And we do have blemishes in our history and we need to come together and have some very hard discussions about our past. But the great thing about this nation is that we can learn from those blemishes, learn from those hard times in the past and continually evolve as a blessed nation.””Would you agree, seeing what’s happening out there, the protest, that the majority is actually peaceful and not the way that the president described them?” Bash asked. “Yes, I do think that there are so many peaceful protests and that’s exactly the kind of discussion and exhibition that we want to see: peaceful …

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Frontiers of diagnostics: Booster dose for medtech startups

frontiers of diagnostics: booster dose for medtech startups

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Edison is an advanced intelligence offering used by GE Healthcare’s internal developers and strategic partners to develop new healthcare applications, services.In August last year, GE Healthcare announced its Edison X programme to collaborate with startups in India. In less than a year, the first cohort of startups has graduated amid the Covid-19 crisis with some capabilities that may help in medical imaging. The startups, namely, 5C Network, DeepTek, Orbo, Predible and Synapsica, were selected from over 230 applicants and also get a zero equity grant of $10,000 each.Related NewsEdison is an advanced intelligence offering used by GE Healthcare’s internal developers and strategic partners to develop new healthcare applications, services, and AI algorithms. It comprises applications, smart devices, and the Edison platform. “These startups went through multiple rounds of screening and discussions with internal and external mentors in order to evaluate the fit with the programme’s aims and alignment with GE Healthcare’s long-term digital strategy,” says Nalinikanth Gollagunta, managing director, Wipro GE Healthcare, South Asia.In the cohort, there are three startups working in the field of radiology. DeepTek has been working on integrating its tele-radiology and TB solutions (chest X-Ray analysis) with the Edison platform. Synapsica …

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Oklahoma football: Gerald Gurney says NCAA needs new leadership

oklahoma football: gerald gurney says ncaa needs new leadership

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Gerald Gurney spent 18 years as director for academics and student life in the OU athletic department. Since 2011, Gurney has been an OU assistant professor in of Educational Leadership, Educational Psychology and Policy Studies, and Human Relations. Gurney is a frequent critic of the NCAA and has teamed with Ohio University’s B. David Ridpath to write a reproach of NCAA president Mark Emmert.Mark Emmert’s Decade of DisasterBy Dr. B. David Ridpath, Ohio University& Dr. Gerald Gurney, University of Oklahoma

In fall 2020, Dr. Mark Emmert will reach a decade as president of the NCAA, the nation’s largest tax-exempt and educational non-profit governing college sport. Last year, his contract was extended until to 2023. Emmert earned a staggering $3.9 million in total compensation last year, including an annual salary of $2.5 million.Emmert has enjoyed unwavering support from his board of governors despite steady and warranted criticism. After Emmert’s 2016 contract extension, the chair of the NCAA board of governors, Kansas State University president Kirk Schultz said, “I and the board feel strongly that Mark is integral in leading the association forward as we navigate the complex and challenging way ahead, while better supporting student-athletes.”Heading the NCAA has been personally profitable …

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The Top 25 Enterprise Software Startups To Watch In 2020

the top 25 enterprise software startups to watch in 2020

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istock

Despite a down year for enterprise software spending, revenue from cloud-based enterprise apps will grow 6.8% this year according to Gartner.
There are 15,761 startups who either compete in or rely on enterprise software technologies and solutions as a core part of their business models today 1,949 of which have received pre-seed or seed funding.
Crunchbase includes 3,196 companies in their Enterprise Software Startups Hub, who together have seen $58B in investment since the inception of the Startups Hub. 
Most active investors in enterprise software startups include Y Combinator, Techstars, Accel, 500 Startups, Battery Ventures and Andreessen Horowitz.

2020 is the crucible every enterprise software vendor needs to prove how resilient their apps & platforms are, showing prospects why moving workloads and apps to the cloud need to happen now. Global enterprise application software spending will reach $196B in 2020, a 4.7% drop from 2019 according to Gartner. Despite Covid-19 driving an economic downturn, software spending on cloud-based enterprise apps will increase by 6.8%. In comparison, spending on on-premises software will decline by 15.2% in 2020 based on Gartner’s latest forecast analysis.
Factoring in how quickly and permanently millions of workers had to become productive working from home, Gartner also increased its forecast of the percentage of new cloud-based enterprise software purchases …

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The Station: The startups edition

the station: the startups edition

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The Station is a weekly newsletter dedicated to all things transportation. Sign up here — just click The Station — to receive it every Saturday in your inbox.
Hello and welcome back to The Station, a newsletter dedicated to all the present and future ways people and packages move from Point A to Point B. I’m your host Kirsten Korosec, senior transportation reporter at TechCrunch.
For all the U.S. readers here, I hope you are enjoying the holiday weekend.
I am mixing up the format this week because I am in charge here, it’s a holiday and I don’t want this newsletter to get too formulaic. So today, the newsletter will highlight a few mobility startups as well as some of their ideas that don’t typically get a lot of attention.
Image Credits: RVshare
For those who plan to road trip this summer — or perhaps you already have — I would love to hear what it’s like out there. Figures from peer-to-peer RV rental marketplace RVshare suggest it’s crowded.
Folks over at RVshare, a peer-to-peer RV rental marketplace, told me that rental bookings are three times higher than last summer and report a 1,600% increase since early …

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Allegations of bias upend leadership at Vancouver’s Magenta Theater

allegations of bias upend leadership at vancouver’s magenta theater

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A few weeks ago, any underlying history of racial tension at Magenta Theater was just that: underlying, simply simmering.
Today, complaints of racism and bias that have erupted in all areas of American life — from streets and parks to police precincts and even the Vancouver Public Schools board — have also disrupted this town’s nonprofit community theater.
Founder and artistic director Jaynie Roberts, the friendly public face of Magenta Theater for nearly two decades, has resigned from the organization after a group complained to Magenta’s board of directors about her involvement in a racially charged Facebook conversation.
After the group demanded Roberts’ ouster, the Magenta board asked Roberts to step down temporarily and take racial sensitivity training. Roberts instead chose to quit the nonprofit organization that she launched in 2002 and labored to build into Vancouver’s premiere local theater.
“I decided to comply with (the complainants’) demand,” Roberts told The Columbian by email in late June. “It was apparent to me … that my remaining would have interfered with Magenta’s ability to take the necessary steps to diversify and be more reflective of our community.”

After Roberts resigned, the board received a complaint from Leann Johnson, a Black woman …

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Twin Cities foundation leaders join forces to fund rebuilding efforts after George Floyd’s death

twin cities foundation leaders join forces to fund rebuilding efforts after george floyd’s death

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Pahoua Yang Hoffman, the new senior vice president of community impact at the St. Paul & Minnesota Foundation, is working with other nonprofit leaders to promote racial equity and help rebuild small, minority-owned businesses damaged in the unrest after George Floyd’s death on Memorial Day.

Hoffman joined Minnesota’s largest community foundation in mid-May after six years as executive director at the St. Paul-based Citizens League.

Floyd’s killing by Minneapolis police led Hoffman to team up with Chanda Smith Baker, senior vice president of impact at the Minneapolis Foundation, and Acooa Ellis, senior vice president of community impact at the Greater Twin Cities United Way.

In early June, their organizations created the Twin Cities Rebuild for the Future Fund to support small businesses damaged in the unrest. They announced June 25 that the fund will distribute $2.5 million to 11 nonprofits to help business owners pay for repairs, get technical assistance and disseminate information in their native languages.

A member of the St. Paul & Minnesota Foundation’s executive leadership team, Hoffman serves as its chief strategist for grant making.

Hoffman was born in Laos and immigrated to the United States with her parents after a year in a Thai refugee camp. She …

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Bath expands downtown sidewalks for business, pedestrian use – Portland Press Herald

bath expands downtown sidewalks for business, pedestrian use – portland press herald

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Bath blocked off parking spaces on one side of Front Street so local businesses and restaurants could expand onto the sidewalk. Kathleen O’Brien / The Times Record
BATH — Bath is allowing businesses along a portion of Front Street to expand onto the sidewalk, but some business owners aren’t convinced it’ll make a difference to their businesses amid the COVID-19 pandemic.
Parking spaces on the Renys-side of Front Street between Centre and Elm Streets have been barricaded off so businesses can expand six-feet onto the sidewalk and pedestrians have more space to walk while physically distancing themselves. The changes will last until Oct. 31, according to a report from the city.
Businesses on Elm Street and the Centre Street Bakery-side of Centre Street can apply to expand their business into a parking space in front of their storefront to form a “parklet.”
“It’s my hope the changes in the downtown do even more to support local business owners,” Peter Owen, Bath city manager wrote in a statement. “It’s important that we take every measure to support them; they represent the livelihood of our friends, family, and neighbors.”
Owen said the city chose to open the western side of …

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