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Digital transformation and sustainability, how to balance both

digital transformation and sustainability, how to balance both

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We are living in a digital age. However, the planet on which we are living is not digital; it is physical and its resources are finite. As a result, any trade-off between digital transformation and sustainability must be counted with care, not just in terms of the value to business and society, but also the cost to the Earth.

In pre-pandemic times, digital transformation and sustainability often appeared together towards the top of the business agenda. However, recent research from Dassault Systèmes, conducted with analyst firm Tech-Clarity, found coronavirus caused 38 per cent of organisations globally to decrease attention on environmental sustainability, while 18 per cent put it on hold completely. The same survey found 46 per cent of organisations have increased their focus on digitalisation.

The trend is understandable, even beneficial, says Séverine Trouillet, global affairs director, EuroNorth, at Dassault Systèmes. “While this may look like businesses are neglecting the planet to focus on immediate priorities, going digital is a leap in the right direction,” she says. “By reducing reliance on travel and paper-based evidence, and increasing their ability to collaborate virtually, companies are effectively reducing their carbon footprint.”

Green data and a cleaner cloud

Any COVID-induced conflict of interest …

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Cybersecurity for the Next Stage of Digital Transformation

cybersecurity for the next stage of digital transformation

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The next phase of digital transformation is already upon us, sooner than many expected. This year prompted everyone to rethink their relationship with technology, forcing businesses to set up work-from-home (WFH) models overnight — a move many organizations weren’t quite ready to make.In the rush to give remote workers the tools and connections they needed, some of the accepted practices of setting up and maintaining security controls may have fallen by the wayside. This can be risky, especially at a time when cyberthreat actors are stepping up their efforts, recognizing how the sudden increase in remote workers gives them more targets.As the world settles into a new “normal” in its attempts to contain the spread of COVID-19, MSPs should discuss with clients how to help their businesses ride out the next phases of the pandemic — and prepare for a post-pandemic future. Some of the changes spurred by the pandemic will become permanent — for instance, many remote workers won’t return to office environments.With that in mind, MSPs must work to help ensure security in distributed environments. For starters, any security shortcuts taken during the pandemic should be corrected. Beyond that, MSPs need strategies for securing remote environments, …

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5 Ways to Make Your Content Marketing Strategy Work for Your Small Business – Small Business Trends

5 ways to make your content marketing strategy work for your small business – small business trends

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Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 60% say that content marketing is very or extremely important to their overall business strategy. How to Make Content Marketing Work for Your Small BusinessBut successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization.  If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.Optimize Your Blog for SEOYou’ve set up your blog and you’re posting regularly, but you’re just not seeing the results you hoped for. It’s not necessarily because your content is weak; it could be that you’re forgetting to optimize for SEO. Only 30% of small businesses have an SEO optimization strategy, which means over two-thirds are neglecting this vital marketing tool. SEO …

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Even my 4-year-old knows more than our leaders – J.

even my 4-year-old knows more than our leaders – j.

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We have a family tradition of doing tashlich on the afternoon of Rosh Hashanah, and then taking a family photograph near whatever natural body of water we have gathered to cast away our sins with symbolic pieces of bread.
The first year we did this, our oldest, Nate, was 3, and I was pregnant with his younger brother, Harvey. I can line up these photos and see how my family has grown, and also the different places our lives have taken us to.
There are photos at San Francisco’s Ocean Beach, at Brighton Beach and Brooklyn Bridge Park in New York, near the Delaware River, and the latest on a rocky beach in Owl’s Head, Maine, near where we have been staying this fall.
This year, while we were tossing our bread in the water, Harvey, now 4, asked me what I was throwing away. “Impatience,” I said. And I asked him what he was throwing away.
“When Nate and I said we were going to listen to Donald Trump and not wear masks,” Harvey replied.
I remembered what he was talking about; about six weeks before, Harvey and his brother got on a contrary streak and declared that if …

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Girl Scouts of the Desert Southwest helps build tomorrow’s leaders

girl scouts of the desert southwest helps build tomorrow’s leaders

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Local News

WATCH: Full interview with Melissa Wardy, chief development officer at Girl Scouts of the Desert Southwest

by: Allison Keys

Posted: Oct 20, 2020 / 11:28 AM MDT
/ Updated: Oct 20, 2020 / 11:28 AM MDT

ALBUQUERQUE, N.M. (KRQE) – With a focus on social connection and learning outside of the classroom, Girl Scouts of the Desert Southwest is a leadership program that continues to develop female leaders of tomorrow. Chief Development Officer Melissa Wardy discusses the programs the Girl Scouts participate in and how you can help during the organization’s fall product sale.

A program for girls ages five through 18, the Girl Scout Leadership Experience is based on four pillars: outdoors, STEM, life skills, and entrepreneurship. Girl Scouts has shifted many of its programs to a virtual format and has opened in-person gatherings to small groups adhering to public health and social distancing guidelines.

From now until November 18, 2020, you can purchase Ashdon Farms nuts and chocolates as well as M2 Media magazine subscriptions to benefit Girl Scouts. The items will be shipped directly to you and proceeds stay local.

Purchases help support Girl Scout troops to buy supplies, take virtual field trips and special online programs, and also help them prepare for community service projects. …

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Sage Equips Customers to Create Intelligent Organizations by Embracing Digital Transformation at Sage Intacct Advantage 2020

sage equips customers to create intelligent organizations by embracing digital transformation at sage intacct advantage 2020

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Sage Equips Customers to Create Intelligent Organizations by Embracing Digital Transformation at Sage Intacct Advantage 2020




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ON24 Will Host FastFWD Summit to Guide Next-Generation Revenue Marketers in Building Predictable Pipeline Models

on24 will host fastfwd summit to guide next-generation revenue marketers in building predictable pipeline models

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SAN FRANCISCO, Oct. 20, 2020 /PRNewswire/ — According to McKinsey & Company, B2B companies say digital interactions are now 2-3 times more important than traditional sales interactions.1 What’s more, new research from Gartner suggests that 80% of B2B sales interactions will occur in digital channels by 2025.2
As a result, marketers own more of the customer journey than ever before, and are at the forefront of driving revenue. That’s why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, will host the FastFWD Summit, an interactive, live virtual event experience. The event will discuss with marketers how they can effectively own the digital buying journey, reimagine their marketing strategies and build a predictable pipeline model with a shared revenue team across sales and marketing.
“Today, marketing is digital-first, and this puts marketing at the helm of enterprise digital transformation,” says Tessa Barron, VP of Marketing at ON24. “As digital experts, marketers must embrace this opportunity and come together with sales as a single revenue team to drive business growth. It’s time for marketers to lead their organization’s evolution to a digital-first future.”
Powered by the ON24 Platform and taking place on October 28, FastFWD will feature a line-up of seasoned …

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Field Squared Selected by TRC to Embolden Digital Transformation of Its Utility Service Operations

field squared selected by trc to embolden digital transformation of its utility service operations

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HIGHLANDS RANCH, Co., Oct. 20, 2020 /PRNewswire/ — Field Squared, Inc.™, the industry’s first Field Service Automation Platform, today announced that TRC Companies (NYSE: TRR), a leading global consulting, engineering and construction management firm, selected Field Squared as the backbone technology across its utility field service operations.
“Since 2016, TRC has expanded our field services offering to the natural gas distribution industry, where we help our customers maintain the safety and integrity of their distribution systems,” stated Nate Spayde, Project Manager at TRC. “As our field-based programs grew, we identified a need to streamline our project management processes with software to efficiently schedule, execute, and report on activities. We chose Field Squared as the best fit solution to help TRC meet these goals.”
With 140 offices around the world, and servicing many notable Fortune 500 utility companies, TRC has provided pioneering solutions to the power, infrastructure, environmental and energy markets for over 50 years.
TRC sought all-in-one software to meet the requirements of a corporate initiative to adopt technology to increase operational efficiency.
Field Squared will support TRC’s major client utility services projects, helping TRC to:

Increase scheduling efficiency via a centralized schedule view
Improve field data collection with Mobile Smart Forms, replacing disjointed tools
Empower …

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Content Marketing Platforms Market to Watch: Spotlight on Oracle, Percolate, Mintent

content marketing platforms market to watch: spotlight on oracle, percolate, mintent

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added Latest Research Study on COVID-19 Outbreak-Global Content Marketing Platforms Market in its repository, aims to offers a detailed overview of the factors influencing the worldwide business orientation and overall outlook. COVID-19 Outbreak- Content Marketing Platforms Market research study highlights latest market insights with upcoming trends and breakdown of the products and services along with impact due to COVID and economic slowdown across the globe. Key statistics are presented on the market size, % share, % growth and influencing factors, Challenges with Pre and Post Covid Impact on the COVID-19 Outbreak- Content Marketing Platforms Market. With this study you are entitled to see competitive situation showcasing market leaders by % market share and the emerging player’s by highest growth rate. Some of the Players that are part of study are Onespot, Scribblelive, Skyword, Brandmaker, Oracle, Percolate, Mintent, Sprinklr, Uberflip, Contently, Hubspot, Kenscio, Vendasta, Annex Cloud, Newscred, Divvyhq, Pathfactory, Alma Media, Snapapp, Kapost, Scoop.IT, Curata, Salesforce, Wedia & Adobe.
If you are involved in the COVID-19 Outbreak- Content Marketing Platforms industry or intend to be, then this study will provide you comprehensive outlook. It offers a consequential analysis of the COVID-19 Outbreak- Content Marketing Platforms company, key tactics followed by leading manufactures and …

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