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The Importance of Web Security in Digital Marketing

the importance of web security in digital marketing

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“Threat is a mirror of security gaps. Cyber-threat is mainly a reflection of our weaknesses. An accurate vision of digital and behavioral gaps is crucial for a consistent cyber-resilience.”Stephane Nappo

How would you feel when a stranger infringes on your privacy? How would you react when the unknown tries to misuse your information? Undoubtedly it would be an insecure feeling, and to prevent the occurrence of such situations, we take strict security measures to safeguard ourselves. Similarly, the web is also prone to certain security threats imposed by anonymous people to gain personal profits. Thus, ‘web security’ is the term derived for the security measures adopted to eradicate such online risks.

Web security plays a crucial role in cyberspace. Cyberspace is a comprehensive concept which deals with various activities carried online, out of which one such action is digital marketing. Digital marketing is described as marketing born over the internet with the help of new technology. It revolves around the concept of e-commerce.

Nowadays, digital marketing has become a trend because of the accessible digitalization. It has given rise to the modern form of the market, which is well suited to the people …

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New offering from Pegasystems improves enterprise efficiency while speeding digital transformation

new offering from pegasystems improves enterprise efficiency while speeding digital transformation

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All of the studies, evaluation, and endless analysis are finally over. The current global crisis has driven companies to embrace digital transformation, and Pegasystems Inc. has positioned itself at the heart of this transition.
“There’s been a lot of talk about it over several years, and there’s been lots of initiatives, but it was missing the urgency that it needed to get things done,” said Kerim Akgonul (pictured), senior vice president of products at Pegasystems. “There’s no longer a question about whether to go through a digital transformation. Everybody knows it’s a ‘yes.’”
Akgonul spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the PegaWorld iNspire virtual event. They discussed a new software architecture for bridging tech stacks, the role of real-time data in driving artificial intelligence, and how Pega’s customers have responded to a more uncertain and volatile world. (* Disclosure below.)
Closing connectivity gaps
Pegasystems unveiled a new offering on Tuesday to help move enterprises further along the digital transformation journey. Pega Process Fabric was released as a cloud-based software architecture that used APIs, an open UX framework, robotic automation, UI components, and data virtualization to bridge connectivity gaps between …

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Listen to the voices of these 10 Black Baltimore technologists right now

listen to the voices of these 10 black baltimore technologists right now

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It’s a time to create space, and listen.Amid large-scale civil unrest sparked by police violence and systemic racism, it’s a time to meet the moment. There’s the action of raising a voice, donating money if you can and, if you’re a Baltimore resident, voting.But, as leaders from Baltimore Corps and other local innovators often say, the people who are closest to the problem are the best positioned to figure out the solutions.When it comes to racism, that starts with amplifying Black voices.In a majority-Black city, it’s not a surprise that there is no shortage of such voices to follow. We’ve learned a lot from them in recent years.And we’re thinking a lot about those lessons now. This month was already Racial Equity in Tech Month in Technical.ly’s editorial calendar. As if that wasn’t reason enough, this weekend and this moment further reminds how important it is to support perspectives and messages from Black people. And it’s important to amplify their work, too: As we saw in Baltimore after the uprising that followed Freddie Gray’s funeral in 2015, working to end systemic racism also means …

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Venture firms rush to find ways to support Black founders and investors

venture firms rush to find ways to support black founders and investors

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As protests against police brutality and economic manifestations of systemic racism in the U.S. continue, venture capital firms are joining the chorus of technology industry advocates lending their support to the cause.
For the past three days, technology company executives and the investors who backed them have issued statements of support for the protests and the Black Lives Matter movement. Firms like Benchmark, Sequoia, Bessemer, Eniac Ventures, Work-Bench and SaaSTR Fund founder Jason Lemkin all tweeted in support of the cause and offered to take steps to improve the lack of representation in their industry.
But some Black entrepreneurs and investors are questioning the motivations of these firms, given the weight of evidence that shows inaction in the face of historic inequality in the technology and venture capital industry.
“The way to find, hire and fund black people in the tech world is the same as finding, hiring and funding any other group. You build relationships with people in that group, you seek out thought leaders from the community and learn from them, you tell your hiring and investing teams that there’s a hole in the fund’s expertise stack and you fill it. It’s not about …

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Protests have Naples business owners on edge

protests have naples business owners on edge

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NAPLES


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Businesses in Collier County are still trying to get back on their feet after being closed due to the pandemic, and now some of them are worried about ongoing protests over the death of George Floyd.
Protesters on Monday packed Fifth Avenue in downtown Naples. While the protest was mostly peaceful, it still has business owners getting prepared for future events, including a planned protest Tuesday evening.
“We’ve obviously had to suffer quite a dramatic decrease in our turnover due to the coronavirus and things have now started to move and get better for everybody,” said Frederick Overdijking, owner of the Fifth Avenue Coffee Company & Sixth Street Diner.
Fifth Avenue looks busier than it has in weeks now that people are finally able to start filling seats at local hot spots.
“We’re kind of lucky because we have some seating outside,” Overdijking said. ”I think in general people like to sit outside. With coronavirus it’s a more safe environment.”
Still, Overdijking worries about safety and whether peaceful protests just streets away will turn violent. He said one precaution they’re taking is putting their umbrellas inside.
There were extra law enforcement officers along Fifth Avenue …

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Fort Wayne restoration company see increase in business due to weekend protests

fort wayne restoration company see increase in business due to weekend protests

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FORT WAYNE, Ind. (WANE) — Hundreds of protesters have gathered in downtown Fort Wayne over the past few days. But when protests turned destructive, restoration companies like Protechs Inc. were called in to help replace broken doors and windows.

Protechs Inc. is open 24 hours a day, 7 days a week, so Protechs Operations Manager Bruce Adams said it’s not uncommon to receive calls about boarding up businesses.

But Friday and Saturday night was a first, he said.

“The shock at first was when we were called out to do some of this, there was still a lot of activity downtown,” Adams said. “You are trying to put boards on and cut wood, it’s dark already, and now you have tear gas flying around. You don’t know what people are doing and obviously you got your back to the street and you are trying to secure these properties. It can be very stressful.”

Friday night, crews were busy boarding up broken windows. Then on Saturday and Sunday, crews came back to board up remaining windows and doors on some businesses as a precaution.

“Boarding up the properties in the grand scheme of things is less costly than turning around and …

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$300M small business aid package diverting federal money from local government headed to Gov. Edwards’ desk

$300m small business aid package diverting federal money from local government headed to gov. edwards’ desk

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BATON ROUGE, La. (WAFB) – Lawmakers created a new fund for small businesses that have been left out of prior coronavirus aid by diverting $300 million away from local governments in the final minutes of the regular legislative session Monday, June 2. The plan is now headed to Governor John Bel Edwards’ desk for final approval.

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Women’s Basketball Renovation Update

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June 2, 2020 THE FLATS – Construction has begun on Georgia Tech women’s basketball team area renovation project at McCamish Pavilion.Funding for the project was completed during the 2019-20 season with construction tabbed to begin during the current offseason, thanks to contributions from several benefactors, including a lead gift from Steve and Judy Zelnak last August. The Yellow Jackets’ team area renovation includes a brand-new locker room, hydrotherapy area, nutrition station and other team spaces and is expected to be completed before the 2020-21 season.Phase one of the renovation began in mid-May with demo of the current space. The project is led by DPR with assistance from Georgia Tech’s design and construction department. Women’s Basketball Renovation 2020 Women’s basketball team area renovation begins in May 2020 RELATED HEADLINES

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After a rush for more small business funding, PPP loan money remains untapped

after a rush for more small business funding, ppp loan money remains untapped

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In 14 days, the Small Business Administration processed 14 years’ worth of loans, in the first round of funding for the Paycheck Protection Program. The second round has been an entirely different story.After a rush to replenish the program with $310 billion in additional funding, the second funding round began April 27. More than a month into round two, there’s more than $120 billion still left unallocated for small businesses.Compare that to the first round, where in less than two weeks, during an unprecedented economic crisis, over a million loans accounted for some $350 billion in funding. As of May 30, 4.4 million loans have been made in both rounds of the PPP program for a total loan value of $510.2 billion.The amount is lower than had been last reported by the agency a week earlier. The SBA said the totals reflect cancellations including duplicative loans, loans not closed for any reason and loans that had been paid off.The SBA declined to comment on demand for the program.Since the average loan amount has fallen in value from the first round of funding, to $114,000, some say the capital is reaching truly small businesses. But the question remains — why has funding demand dampened in round two, …

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‘Left to pick up the pieces’: Louisville business owners angry with response to looting

‘left to pick up the pieces’: louisville business owners angry with response to looting

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Angry downtown Louisville business owners were still reeling early this week from violence, vandalism and looting after protests left a devastating trail of destruction. No totals of estimates of damage were available after consecutive nights of protests tied to the death of 26-year-old Breonna Taylor, an unarmed black woman who was shot during a police raid at her apartment. But business owners and advocates fear millions of dollars in losses can’t match the damage to the city’s reputation.On Monday night into early Tuesday, more vandalism and looting occurred on West Broadway and parts of South Louisville after a second police shooting hours earlier led to the killing of David McAtee, a well-known barbecue stand owner. Several people in the crowd of demonstrators smashed plate-glass windows, hammered glass display cabinets inside stores and made off with everything from fine wines at the upscale Eddie Merlot’s to potato chips from a corner supermarket at Third and Broadway. They spray-painted BLM — Black Lives Matter — and other messages on buildings.A coin shop, restaurants, a Subway, a watch repair, CVS pharmacy, Heine Brothers coffee, Stewart’s Pawn Shop and several hotels were hit. That includes the 600-room Omni Louisville Hotel, where several street-level windows …

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