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How to Match Your Key Metrics to Your Content Goals

how to match your key metrics to your content goals

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Content marketing is a key component of any successful marketing strategy.
Just look at GE.
The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social.
But marketers can realize results like those and see how content initiatives affect them only if they’re able to track metrics consistently.
Fully 38% of marketers say measuring content effectiveness is one of their biggest challenges. Only 39% of content marketers say they’re at least somewhat successful at tracking ROI, and just 8% say they’re “very” or “extremely” successful.
But before marketers can determine which metrics they should use to track ROI, they have to know both why they’re measuring results (the reason—the goal) and how each metric ties to that overarching goal.
So, whether you’re focusing primarily on SEO, lead generation, or thought leadership, read on to learn which metrics you should track to monitor content marketing success.
SEO

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Trump, Biden fight for primacy on social media – YakTriNews.com

trump, biden fight for primacy on social media – yaktrinews.com

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July 5, 2020 12:27 PM

Associated Press

Posted: July 5, 2020 12:27 PM

WASHINGTON (AP) — On an average day, President Donald Trump sends about 14 posts to the 28 million Facebook followers of his campaign account. His Democratic rival, Joe Biden, delivers about half that many posts to an audience of just 2 million.
The numbers are similarly skewed in other spheres of the social media landscape.
On Twitter, Trump’s 82.4 million followers dwarf Biden’s 6.4 million. The president has spent years cultivating a ragtag digital “army” of meme makers and political influencers who retweet campaign messages hundreds of times daily. Trump is outspending Biden on Google and YouTube advertising by nearly 3 to 1.

As his reelection bid faces growing obstacles, his primacy in the dizzying digital world is one of his top advantages, giving him a massive platform to connect with supporters and push a message that ignores his vulnerabilities related to the pandemic, unemployment and race relations. Biden and his allies are now working feverishly to establish a social media force of their own.
For the first time, Biden outspent Trump on Facebook advertising in June, pouring twice as much money into the platform as the president. His campaign is recruiting Instagram supporters to hold virtual fundraisers. And …

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Trump, Biden fight for supremacy on social media platforms

trump, biden fight for supremacy on social media platforms

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WASHINGTON (AP) — On an average day, President Donald Trump sends about 14 posts to the 28 million Facebook followers of his campaign account. His Democratic rival, Joe Biden, delivers about half that many posts to an audience of just 2 million.

The numbers are similarly skewed in other spheres of the social media landscape.

On Twitter, Trump’s 82.4 million followers dwarf Biden’s 6.4 million. The president has spent years cultivating a ragtag digital “army” of meme makers and political influencers who retweet campaign messages hundreds of times daily. Trump is outspending Biden on Google and YouTube advertising by nearly 3 to 1.

As his reelection bid faces growing obstacles, his primacy in the dizzying digital world is one of his top advantages, giving him a massive platform to connect with supporters and push a message that ignores his vulnerabilities related to the pandemic, unemployment and race relations. Biden and his allies are now working feverishly to establish a social media force of their own.

For the first time, Biden outspent Trump on Facebook advertising in June, pouring twice as much money into the platform as the president. His campaign is recruiting Instagram supporters to hold virtual fundraisers. And it’s plotting ways to mobilize the …

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Virus pushes Singapore politicians into social media square off

virus pushes singapore politicians into social media square off

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Melissa Cheok and Faris Mokhtar, Bloomberg
Published

12:42 pm CDT, Sunday, July 5, 2020

The Merlion Statue stands in a near-empty Merlion Park in Singapore on May 20.
The Merlion Statue stands in a near-empty Merlion Park in Singapore on May 20.

Photo: Bloomberg Photo By Lauryn Ishak

Photo: Bloomberg Photo By Lauryn Ishak

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The Merlion Statue stands in a near-empty Merlion Park in Singapore on May 20.
The Merlion Statue stands in a near-empty Merlion Park in Singapore on May 20.

Photo: Bloomberg Photo By Lauryn Ishak

Virus pushes Singapore politicians into social media square off

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Packed rallies are out, along with their cheers and jeers. In comes the internet, with its memes and trolls.

The era of social distancing ushered in by the deadly coronavirus has forced Singapore’s political parties to face off online in the lead-up to a national election in less than a week.

“Compared to past elections, parties clearly are adopting a more experimental approach to sustain people’s interest and meet different needs,” said Carol Soon, senior research fellow and head of the society and culture department at the Institute of Policy Studies in Singapore.

Though previous elections have increasingly seen political parties …

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Social media must add a do-not-track option for images of our faces

social media must add a do-not-track option for images of our faces

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Facial recognition systems are a powerful AI innovation that perfectly showcase The First Law of Technology: “technology is neither good nor bad, nor is it neutral.” On one hand, law-enforcement agencies claim that facial recognition helps to effectively fight crime and identify suspects. On the other hand, civil rights groups such as the American Civil Liberties Union have long maintained that unchecked facial recognition capability in the hands of law-enforcement agencies enables mass surveillance and presents a unique threat to privacy.
Research has also shown that even mature facial recognition systems have significant racial and gender biases; that is, they tend to perform poorly when identifying women and people of color. In 2018, a researcher at MIT showed many top image classifiers misclassify lighter-skinned male faces with error rates of 0.8% but misclassify darker-skinned females with error rates as high as 34.7%. More recently, the ACLU of Michigan filed a complaint in what is believed to be the first known case in the United States of a wrongful arrest because of a false facial recognition match. These biases can make facial recognition technology particularly harmful in the context of law-enforcement.
One example that has received attention recently is “Depixelizer.”

VB Transform 2020 Online – …

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Angels Invest in Marketing Technology | Coastal Breeze News

angels invest in marketing technology | coastal breeze news

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Tamiami Angel Fund III, Florida’s largest angel fund, invested in Fotobom Media, a mobile phone keyboard application that delivers content based on users’ emails and text messages. 
Tamiami Angel Fund III invested $568,000 into Fotobom Media, based in San Francisco. Fotobom is the 15th company in the portfolio of Tamiami Angel Fund III. 
According to social-media analytics, 85% of the information sharing on mobile phones occurs when people email or text-message content to each other using apps such as WhatsApp and Snapchat. Yet marketers and publishers spend more than 90% of social-marketing dollars on social networks such as Facebook, Instagram and Twitter. 
Working in partnership with network carriers, phone manufacturers and messaging applications, Fotobom’s keyboard application is preloaded on mobile phones and set as the default across all applications on a user’s phone. Then, Fotobom’s technology suggests content, apps and websites to users based on contextual information gathered from messages sent via the keyboard app. 
“Fotobom connects mobile phone users to relevant information and content whilst texting,” commented Max Minhas, T3’s board member representative. “Its’ cutting-edge technology will change text messaging from a basic communication medium to a powerful social networking platform. It’s currently on Verizon messenger …

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Three Work-From-Home Skills To Help Boost Your Career Post Lockdown

three work-from-home skills to help boost your career post lockdown

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COVID-19 has brought drastic changes in work culture and the learning pattern. The culture of telecommuting is rising in case of big organisations of the world who are successfully operating online. While India was gradually accepting the concept of work-from-home culture and flexible working hours, this lockdown has made organisations realise that employees can be equally, or in many cases more, productive when provided with the liberty of working remotely and with flexible working hours.Regardless of their field, work culture of most of the organisations will change after everything normalises. Organisations might partially or wholly adopt the work-from-home culture, as it helps in cost-cutting, saving resources, and is environment-friendly. The demanded skill-set, hiring trends and work practices would also change accordingly.
However, not everyone has skills required to work from home, and acquiring those is not an easy task. Utilising this time to upskill and reskill would help you grow in your existing roles, or explore new opportunities with more dynamic and adaptive organisations that can guarantee job security during such difficult times.
Some of the most in-demand work-from-home skills, which can help in your career advancement post lockdown include:

Web Development
Every organisation operating online trades with its …

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Grassroots activists must consider the personal costs of digital campaigns

grassroots activists must consider the personal costs of digital campaigns

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Widespread use of social media has made it easier to mobilize collective action, yet citizen activists struggle to navigate these digital tools and increasingly report feeling burned out. Our research on grassroots digital activism in Canada has revealed some of the strategies organizers employ when dealing with the technological, interactional and personal barriers of digital activism.

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Leading an online social movement requires offline work

People’s use of social media for activist purposes clashes with the commercial goals of these platforms. For example, as these platforms prioritize popular and recent content, activist messages have to be constantly updated and liked or shared in order to remain visible to wider audiences. This places the burden to adapt upon activists, who must make the best of these tools within the constraints set by the platforms’ algorithms.

Dilution or dissemination?

Social media can enhance activist communication at the cost of loss of control over the message. This matters in collective action, because a clearly communicated set of demands and complaints is essential to obtaining political recognition.

During the 2014 teachers’ strike in British Columbia, three parents came up with the idea of hosting playdates in front of the offices of members of …

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