Unisys recognised as powerful AWS partner thanks to digital transformation solutions

unisys recognised as powerful aws partner thanks to digital transformation solutions


Unisys has maintained its membership in the Amazon Web Services (AWS) Managed Service Provider (MSP) Partner Program for the third year in a row, and has been recognised as a member in the AWS Well-Architected Partner Program for its cloud offerings.Unisys earned both designations after AWS reviewed the capabilities of CloudForte, Unisys’ secure solution for digital transformation and hybrid cloud management and application development.

Unisys is an AWS MSP Partner in the global AWS Partner Network (APN) and has achieved the AWS Government Competency designation for deep experience working with AWS government customers.

The initial AWS MSP Program validation process consisted of a multi-day onsite audit performed by an independent, third-party auditor and aims to confirm the APN Partners ability to provide next-generation managed services and capabilities in cloud architecture, automation, optimisation and management of their clients AWS environments.

This year, Unisys completed an online Performance Review to renew its status in the program. The renewal was effective April 24 and Unisys will go through the full audit again in 2021.

The AWS MSP Program was created to help customers identify validated APN Consulting Partners skilled at cloud infrastructure and application migration and to deliver value to customers by offering proactive …



How to Match Your Key Metrics to Your Content Goals

how to match your key metrics to your content goals


Content marketing is a key component of any successful marketing strategy.
Just look at GE.
The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social.
But marketers can realize results like those and see how content initiatives affect them only if they’re able to track metrics consistently.
Fully 38% of marketers say measuring content effectiveness is one of their biggest challenges. Only 39% of content marketers say they’re at least somewhat successful at tracking ROI, and just 8% say they’re “very” or “extremely” successful.
But before marketers can determine which metrics they should use to track ROI, they have to know both why they’re measuring results (the reason—the goal) and how each metric ties to that overarching goal.
So, whether you’re focusing primarily on SEO, lead generation, or thought leadership, read on to learn which metrics you should track to monitor content marketing success.


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Trump, Biden fight for primacy on social media –

trump, biden fight for primacy on social media –


July 5, 2020 12:27 PM

Associated Press

Posted: July 5, 2020 12:27 PM

WASHINGTON (AP) — On an average day, President Donald Trump sends about 14 posts to the 28 million Facebook followers of his campaign account. His Democratic rival, Joe Biden, delivers about half that many posts to an audience of just 2 million.
The numbers are similarly skewed in other spheres of the social media landscape.
On Twitter, Trump’s 82.4 million followers dwarf Biden’s 6.4 million. The president has spent years cultivating a ragtag digital “army” of meme makers and political influencers who retweet campaign messages hundreds of times daily. Trump is outspending Biden on Google and YouTube advertising by nearly 3 to 1.

As his reelection bid faces growing obstacles, his primacy in the dizzying digital world is one of his top advantages, giving him a massive platform to connect with supporters and push a message that ignores his vulnerabilities related to the pandemic, unemployment and race relations. Biden and his allies are now working feverishly to establish a social media force of their own.
For the first time, Biden outspent Trump on Facebook advertising in June, pouring twice as much money into the platform as the president. His campaign is recruiting Instagram supporters to hold virtual fundraisers. And …


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Understanding how digital transformation engages customers

understanding how digital transformation engages customers


Eric Schaffer
As recently as 2019, a column in Forbes decried the 84% failure rate for digital transformation projects. It pointed out that the failure is caused by a lack of customer-centricity, which is a popular focus for online commerce. As a solution, the article from Forbes recommends customer experience as a remedy for the lack of customer-centricity. Yet as early as 2012, Forrester Research reported that 97% of organizations had customer experience as a strategic imperative. If there’s been a focus on CX for about a decade, why is customer experience still failing so often?
What’s missing from CX?
Noah Schaffer
Customer Experience is good at measurement. CX focuses on Net Promotor Score, conversion rates, bounce rates, and other similar metrics. Those CX metrics seem valuable to commerce , so what’s missing? The answer is: User Experience (UX).
In contrast to CX’s focus on measurement, UX is good at understanding customers and designing in a way that’s driven by that understanding. Where CX is based in marketing, UX is based in psychology. Because UX is based in psychology, UX research is uniquely effective at understanding the story behind the measurements that CX makes. UX research enables merchants to understand …


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Angels Invest in Marketing Technology | Coastal Breeze News

angels invest in marketing technology | coastal breeze news


Tamiami Angel Fund III, Florida’s largest angel fund, invested in Fotobom Media, a mobile phone keyboard application that delivers content based on users’ emails and text messages. 
Tamiami Angel Fund III invested $568,000 into Fotobom Media, based in San Francisco. Fotobom is the 15th company in the portfolio of Tamiami Angel Fund III. 
According to social-media analytics, 85% of the information sharing on mobile phones occurs when people email or text-message content to each other using apps such as WhatsApp and Snapchat. Yet marketers and publishers spend more than 90% of social-marketing dollars on social networks such as Facebook, Instagram and Twitter. 
Working in partnership with network carriers, phone manufacturers and messaging applications, Fotobom’s keyboard application is preloaded on mobile phones and set as the default across all applications on a user’s phone. Then, Fotobom’s technology suggests content, apps and websites to users based on contextual information gathered from messages sent via the keyboard app. 
“Fotobom connects mobile phone users to relevant information and content whilst texting,” commented Max Minhas, T3’s board member representative. “Its’ cutting-edge technology will change text messaging from a basic communication medium to a powerful social networking platform. It’s currently on Verizon messenger …


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Digital Transformation: What Can Banks Learn From Other Sectors?

digital transformation: what can banks learn from other sectors?


The banking sector sets a benchmark for other industries in many areasWhen businesses need to process large volumes of transactions reliably, maintain 24/7 availability, meet complex regulatory requirements, analyse risks or make financial plans, they often aim to follow the same practices and adopt the same technologies that banks have established as a gold standard.However, there are other areas where banks aren’t necessarily ahead of the field – and where they can learn from the successes and failures of other sectors. Digital transformation is a prime example. According to McKinsey: “Years of research on transformations has shown that the success rate for these efforts is consistently low: less than 30 percent succeed.” And as almost all established banks see digital transformation as a top priority to help them counter disruption from challenger banks and fintech startups, this is a major concern.Technology as the catalyst for transformationIn their struggles to get digital transformation initiatives over the line, banks typically take one of two approaches. The first is to create a separate internal organisation with a remit to develop new digital products and services, unencumbered by the bank’s existing legacy processes and technology. In some cases, banks have even acquired one …


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The accelerating digital transformation, redux

the accelerating digital transformation, redux


Earlier this week, TechCrunch covered a grip of earnings reports showing that some companies helping other businesses move to modern software solutions are seeing accelerated growth. Inside the Software as a Service (SaaS) world, this is known as the digital transformation. Based on how many software companies are talking about it, the pace of change is only picking up.
But since we published that first entry, a number of SaaS companies that have posted financial results seemed to disappoint investors. Seeing some companies in the high-flying sector struggle made us sit back and think. What was going on?
Today we’re going to explore how the digital transformation’s acceleration seems real enough, but how it’s not landing equally. We’ll start by going over a short run of earnings results, talk to Yext CEO Howard Lerman about what his B2B SaaS company is seeing, and wrap with notes on what could be coming next from software shops.
A quick word on digital transformation
We all hear about digital transformation, but it’s hard to define. Generally, it’s a broad area that includes digitization of manual processes, modern software development practices like continuous delivery and containerization and …


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Reasons to Join Digital Marketing Course

reasons to join digital marketing course


With the world suffering from a dangerous pandemic named ‘Covid-19’ virus, jobs have become scarce with lockdown taking effect all over the world. It has become important for every individual to improve his/her knowledge and skills, to remain competitive and employable. For aspiring & seasoned marketers, getting hold of digital marketing certification has become crucial. Why Need for a Course in Digital Marketing?With almost every persona and corporate using modern technology including the net, the social media is filled with influencers. Today’s business, in almost all domains, is influenced by digital marketing. It ranges from customer service to operations to sales, etc. Thus, it is regarded to be among the largest CMO marketing spend areas. Latest marketing technologies introduced has been assisting effective content development & delivery and develops personalized & relevant communications. Digital marketers are in huge demand in the global market and are offered excellent pay package and perks. Hence, undergoing the course does make huge sense to be part of this growing demand and enjoy stable job, especially at a time, when there is lack of jobs across the globe. Is Digital Marketing Certification Necessary?Most digital marketing professionals are not found to have proper digital marketing …


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Working to keep digital marketing on message | Business Post

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.


The digital landscape and social media are constantly evolving, with businesses and non-profits alike doing everything they can to keep up. When attempting to capture a growing and very lucrative online marketplace, nonprofit organisations and businesses have no choice but to either change their business model to an online one, or beef up existing marketing efforts combining both social media and digital marketing. In this digital arena, where business and commerce are heading, digital marketing…


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