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“Business is not and should not be only about the bottom line”

“business is not and should not be only about the bottom line”

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Doğan Boyner wasn’t sure how—or how long—the virus would impact life in Turkey, whose government imposed curfews, contact tracing, social distancing, and other restrictions rather than a total lockdown. But even before Turkey recorded its first cases of the virus in early March, she says, she and her team started to prep to be an essential service—not just to consumers seeking items such as electronics, toys, cleaning supplies and books, but to small brick-and-mortar businesses that would need a way to reach homebound customers.Hepsiburada quickly launched a program to offer commercial, operational, logistics, and fulfillment services to manufacturers and retailers affected by the restrictions, and it worked with Turkey’s Ministry of Commerce and Industry to create an initiative that provided marketing and sales support, and in some cases, discounts on commission and logistics support. “We became a lifeline, not just for the consumers but for small businesses and our merchants,” Doğan Boyner says. (Like Amazon.com, the global e-commerce giant, Hepsiburada has a robust merchant program that allows sellers to leverage its existing infrastructure for a fee.)Doğan Boyner has a track record of opening the Hepsiburada platform to struggling businesses. …

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Angels Invest in Marketing Technology | Coastal Breeze News

angels invest in marketing technology | coastal breeze news

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Tamiami Angel Fund III, Florida’s largest angel fund, invested in Fotobom Media, a mobile phone keyboard application that delivers content based on users’ emails and text messages. 
Tamiami Angel Fund III invested $568,000 into Fotobom Media, based in San Francisco. Fotobom is the 15th company in the portfolio of Tamiami Angel Fund III. 
According to social-media analytics, 85% of the information sharing on mobile phones occurs when people email or text-message content to each other using apps such as WhatsApp and Snapchat. Yet marketers and publishers spend more than 90% of social-marketing dollars on social networks such as Facebook, Instagram and Twitter. 
Working in partnership with network carriers, phone manufacturers and messaging applications, Fotobom’s keyboard application is preloaded on mobile phones and set as the default across all applications on a user’s phone. Then, Fotobom’s technology suggests content, apps and websites to users based on contextual information gathered from messages sent via the keyboard app. 
“Fotobom connects mobile phone users to relevant information and content whilst texting,” commented Max Minhas, T3’s board member representative. “Its’ cutting-edge technology will change text messaging from a basic communication medium to a powerful social networking platform. It’s currently on Verizon messenger …

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Three Work-From-Home Skills To Help Boost Your Career Post Lockdown

three work-from-home skills to help boost your career post lockdown

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COVID-19 has brought drastic changes in work culture and the learning pattern. The culture of telecommuting is rising in case of big organisations of the world who are successfully operating online. While India was gradually accepting the concept of work-from-home culture and flexible working hours, this lockdown has made organisations realise that employees can be equally, or in many cases more, productive when provided with the liberty of working remotely and with flexible working hours.Regardless of their field, work culture of most of the organisations will change after everything normalises. Organisations might partially or wholly adopt the work-from-home culture, as it helps in cost-cutting, saving resources, and is environment-friendly. The demanded skill-set, hiring trends and work practices would also change accordingly.
However, not everyone has skills required to work from home, and acquiring those is not an easy task. Utilising this time to upskill and reskill would help you grow in your existing roles, or explore new opportunities with more dynamic and adaptive organisations that can guarantee job security during such difficult times.
Some of the most in-demand work-from-home skills, which can help in your career advancement post lockdown include:

Web Development
Every organisation operating online trades with its …

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Inbound Call Tracking Software Market Survey Report 2020-2026: DialogTech, CallTrackingMetrics, Invoca – NJ MMA News

inbound call tracking software market survey report 2020-2026: dialogtech, calltrackingmetrics, invoca – nj mma news

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Inbound Call Tracking Software Market Compititors Survey Reports 2020
The worldwide Inbound Call Tracking Software Market research report with considered to be an extremely intelligent and deep assessment on the present industrial conditions along with the overall Inbound Call Tracking Software market size estimated from 2020 to 2026. The study report also showcases a comprehensive analysis of the leading business programs, Inbound Call Tracking Software future market and business-oriented planning etc. The report investigates desirable factors related to the current industrial situations, Inbound Call Tracking Software market growth rates, demands, differentiable business-oriented strategies used by the Inbound Call Tracking Software market manufacturers with respect to distinct tactics and the futuristic prospects in brief. The detailed overview of Inbound Call Tracking Software industry prime vendors and regional evaluation are widely cited in the global Inbound Call Tracking Software market report with Forecast period 2020 to 2026.
Furthermore, the study report delivers the Inbound Call Tracking Software market competitive landscape and an elementary inspection of the leading industrial players in the world Inbound Call Tracking Software market. The report also examines the regional growth of the top competitors performing in the Inbound Call Tracking Software market on a regional as well as worldwide scale. The research report …

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Business Sense: Professional photos for a business advantage

business sense: professional photos for a business advantage

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For many businesses in Humboldt County an online presence has played a minor role compared to in-store sales. All that has changed since the COVID-19 pandemic. Now online sales have become a major, if not the major, source of income. One of the most important elements that will help ensure the online and offline success of a business are high-quality, professional photos of products and services.Why are professional photos important?

Presenting products and services with high-quality photos will give clients and customers the impression that the business is professional and trustworthy.
Professional photos showcase products and services in the best possible light which will increase sales significantly.
High-quality photos encourage sharing on social media thereby increasing companies’ reach to other markets at no cost.
Photos can help businesses get found on the web. Search engine optimization (SEO) is the practice of strategically optimizing various elements, information, tags, and text on a website in an effort to help it perform well in search engine ranking results. There are many elements to SEO and photos are an important one.
Brands convey who and what businesses are while offering customers products and services that are easily recognized as desirable. Professional photos empower …

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Reasons to Join Digital Marketing Course

reasons to join digital marketing course

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With the world suffering from a dangerous pandemic named ‘Covid-19’ virus, jobs have become scarce with lockdown taking effect all over the world. It has become important for every individual to improve his/her knowledge and skills, to remain competitive and employable. For aspiring & seasoned marketers, getting hold of digital marketing certification has become crucial. Why Need for a Course in Digital Marketing?With almost every persona and corporate using modern technology including the net, the social media is filled with influencers. Today’s business, in almost all domains, is influenced by digital marketing. It ranges from customer service to operations to sales, etc. Thus, it is regarded to be among the largest CMO marketing spend areas. Latest marketing technologies introduced has been assisting effective content development & delivery and develops personalized & relevant communications. Digital marketers are in huge demand in the global market and are offered excellent pay package and perks. Hence, undergoing the course does make huge sense to be part of this growing demand and enjoy stable job, especially at a time, when there is lack of jobs across the globe. Is Digital Marketing Certification Necessary?Most digital marketing professionals are not found to have proper digital marketing …

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7 Must Have Tools For Your Online Business – South Florida Reporter

7 must have tools for your online business – south florida reporter

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So you’re running an online business, but you’re not sure which tools you need to flourish? You’ve come to the right place! There are hundreds of digital tools to help your online business grow, but who has the time to sift through all of them to find the best ones?
We’ve done the work for you in order to bring you this great list of seven must-have tools for your online business. Whether you’re a small startup or a large online retailer, these tools are a necessity for running an eCommerce operation.
1. Analytics
If you’re not using an analytics tool for your website, you’re already falling behind. Traffic is what drives your sales, keeps people visiting your site, and brings about new visitors to the site. Do you know how much web traffic you have each month? Where it comes from? Where your leads are/how you can reach them?
Google Analytics is a tool that many websites use to keep track of this information and can help you make more informed decisions regarding marketing and web design. You’ll know if you should be investing more into your online marketing efforts, which …

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Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains

digital pr: how to define what ‘good’ looks like & drive measurable gains

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Failure.This concept comes up from time to time in digital PR.And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again.There are various viewpoints around this.Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we publicly celebrate could be setting false ideas of what’s possible.At the same time, digital PR is a difficult job – and for good reason!Link building and the more traditionally SEO-based techniques that underpin any good link acquisition strategy are relatively straightforward.But the value of digital PR lies in its ability to earn links from highly targeted, high quality, important publications that drive equity and move the needle when it comes to rankings, traffic, and sales.Rather than suggesting we be more open about failure, I believe we, as an industry and as individual practitioners, have an opportunity to improve the way we set expectations and to target success through our strategies.ADVERTISEMENTCONTINUE READING BELOWThe purpose of this post is to explore that topic and hopefully inspire some more discussion on ensuring our craft …

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