Advanced tactics for SEO title tag optimization

advanced tactics for seo title tag optimization


For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic.

During his presentation on Advanced Title Tag Optimization at SMX Next last month, Moz SEO consultant Cyrus Shepard explained why title tags are a critical component of SEO – and how when done correctly, can provide massive value for searchers and businesses.

In a crash course on title tag optimization, Shepard discusses why tags aren’t just for beginners and offers practical techniques – and what to avoid – in order to boost click-through rate (CTR) and earn more traffic.

Why are title tags important?

Title tags are the clickable headline that shows up on the SERP. Dictated by an HTML element that reflects the title of a web page, these tags are designed to help search engines understand the content of the page. There are key reasons why title tags are important, Shepard emphasized.

It’s the first thing someone sees when conducting a search. “People may ignore your content, they may skim over it, they may ignore your meta description, your bread crumbs. But everybody, when they do a …



AMP & SEO: Everything You Need to Know

amp & seo: everything you need to know


Ever since its launch, the AMP Project has been surrounded by controversy.It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML.Essentially, putting your website on a diet to make it more attractive to users.While there are glowing case studies, for many, the implementation was haphazard and the results confusing.Leaving the marketing industry with this question:Is AMP important for SEO?Today, we delve into whether AMP is worth it by looking at:While the AMP framework extends beyond AMP pages with Web Stories (a.k.a., AMP Stories), AMP Email, and AMP Ads, these are all in the early stages. I won’t be covering those formats in this article.What Is AMP?AMP, formerly known as Accelerated Mobile Pages, are lightweight pages designed to give mobile users a lightning-fast, more engaging experience.AdvertisementContinue Reading BelowIt’s “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritize the user experience above all else.”Their words, not mine.For most sites, it involves creating a stripped-down, mobile-optimized AMP copy of existing HTML5 page content.When such an AMP …


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15 Ways to Optimize a Paid Search Campaign

15 ways to optimize a paid search campaign


Managing paid search can spoil marketers.It’s deeply rooted in data, and this data comes in quickly after launching a new campaign.But, that data can create another issue: there’s so much data at times, you’re not sure what to look at to make decisions – or at least what to look at first.Before you start optimizing your campaigns, you should have a very good understanding of what your number one goal from your paid search campaigns is.Otherwise, you’ll be trying to optimize everything – and you can wind up undoing your own progress!Let’s look at 15 ways to optimize a paid search campaign.1. Channel & CampaignWhen you are advertising in multiple channels or campaigns, it’s important to see which channel is performing best for your primary KPI (key performance indicator), and also what might be playing a supporting role.For example, paid search will always show higher conversion vs. YouTube, but that doesn’t mean YouTube isn’t playing a role in that eventual sale paid search is getting the credit for.AdvertisementContinue Reading BelowTake the time to understand which channels and campaigns are performing best, and allocate your budget accordingly.2. Budget & Impression ShareAnother …


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Movers and Shakers for Aug. 2

movers and shakers for aug. 2


Tonbo Digital has merged with MSI Communications to provide enhanced digital and web services to its clients. Tonbo President Kristen Fowler Lindsey and SEO digital marketing strategist Scott Thomas have both joined the agency. Fowler Lindsey will lead MSI’s web, social and digital media departments, as well guide the agency’s initiative to be the first full-service, digitally driven creative, advertising and public relations firm in Alaska. Thomas will guide the agency’s social media and digital marketing strategies, including search engine optimization, or SEO, programmatic ad buying, pay-per-click, email marketing and Google display ads. In addition to comprehensive website development, MSI’s web division offers an online ticketing system for easy maintenance requests, database design, user experience design and sophisticated analytic reporting.
Heather Harris will join the Municipality of Anchorage effective Aug. 24 as the Director of the Anchorage Health Department, succeeding Natasha Pineda. She is an alumna of the University of Alaska Anchorage and has an executive master’s degree in public administration from the University of Washington.
Lane Powell announced that Associate Hans Huggler and Counsel to the Firm Miranda Strong have joined the firm’s Anchorage office. Huggler, who is relocating from the firm’s Portland …


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Guides To Properly Market Your Business Online

guides to properly market your business online


PartnershipsThe partnership could start by supporting other businesses too. There have been many online brands that feature another brand on their page as a form of endorsement in exchange for the same favor. This allows your exposure to the followers of the other site while also promoting them to your followers. Another way is to partner with internet stars called influencers. They have a fanbase and a following because of their popularity and reputation. They can influence their audience in following their lifestyle, the brands they showcase on their page, and attract more people to follow and patronize a particular product. Most of the followers take their recommendations, especially for well-established and reputable influencers. This can also be a double-edged because some of these internet stars can turn people away from your brand if they give negative feedback so make sure that when you ask them for partnership, work on terms you can both agree in and only enlist those who have the same belief and vision as you.
Better look for someone who can give a positive influence because those with a bad reputation can drag your product with them, and this is not good in the long run, …


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Search competition: Who are you really competing with?

search competition: who are you really competing with?


Competition is constant.

No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing?

The point is…you have competitors trying to beat you. Do you know who they are?

“Of course, I know who my competitors are!” – You (probably)

But do you know who your search competitors are? Do you know who you’re really competing with for organic traffic? It may not be who you think…

Search is a unique channel, where competition can shift and change as the search results themselves change. Also, the only barrier to entry for new competitors is much lower than in other channels — they just need an optimized website.

And finally, search is a zero-sum game where if you’re not ranking on page one, you’re losing. If a new competitor sneaks up and bumps you off the first page for an important keyword, you’re going to feel it in your bottom line.

In this post, I’m going to dive into these questions to help you better understand and identify which brands, websites, people, etc. you’ …


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The Importance Of SEO For Musicians, Creators In 2020 – Hypebot

the importance of seo for musicians, creators in 2020 – hypebot


For artists, search engine optimization (or SEO) has always been a key part of any comprehensive marketing strategy, but with the current pandemic limiting artists’ ability to perform, and the future of the live music industry increasingly uncertain, artists need to improve their online marketing now more than ever.In this latest piece on MusicThinkTank, Magnolia Potter breaks down why solid SEO is vital for musicians in 2020, as we move forward in these uncertain, virus-ridden times.“Let’s face it, you probably didn’t get into music because you were thinking about marketing or SEO or modern digital advertising. If you’re still struggling with how to improve your SEO, make yourself a checklist about some of the best practices. It will remind you to constantly work on your marketing efforts to build your brand and reach more listeners/fans. “[Continue Reading] Owen Davie on 07/29/2020 in D.I.Y. | Permalink | Comments (0)


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Search Engine Optimization (SEO) Tools Market 2020 Growing Strategies, Industry Segmentation and Forecast 2025 with COVID-19 Updates – Market Research Posts

search engine optimization (seo) tools market 2020 growing strategies, industry segmentation and forecast 2025 with covid-19 updates – market research posts


This cohesive research report on Global Search Engine Optimization (SEO) Tools Market is crucially designed and detailed in a way that it lends tremendous focus and vitality on various growth prospects compiling a holistic mix of crucial determinants such as product portfolio, application description as well as technological sophistication that have a huge impact on the growth prospective of the Global Search Engine Optimization (SEO) Tools Market.
The Search Engine Optimization (SEO) Tools Market carries out financial changes that occur year by years in market, with information about upcoming opportunities and risk to keeps you ahead of competitors. The report also describes top company profiles that present in market with trends worldwide. This research guided you for extending business.
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Top Key Players  involved in Search Engine Optimization (SEO) Tools Industry are: Ahrefs, SpyFu, KWFinder, Google, Bonus Tool, SEMRush, Screaming Frog, Yoast SEO, MOZ, Siteliner
The report begins with a brief introduction and market overview, in which the Search Engine Optimization (SEO) Tools industry is first defined before estimating its market scope and size. Next, the report elaborates on the market scope and market size estimation. …


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