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“Business is not and should not be only about the bottom line”

“business is not and should not be only about the bottom line”

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Doğan Boyner wasn’t sure how—or how long—the virus would impact life in Turkey, whose government imposed curfews, contact tracing, social distancing, and other restrictions rather than a total lockdown. But even before Turkey recorded its first cases of the virus in early March, she says, she and her team started to prep to be an essential service—not just to consumers seeking items such as electronics, toys, cleaning supplies and books, but to small brick-and-mortar businesses that would need a way to reach homebound customers.Hepsiburada quickly launched a program to offer commercial, operational, logistics, and fulfillment services to manufacturers and retailers affected by the restrictions, and it worked with Turkey’s Ministry of Commerce and Industry to create an initiative that provided marketing and sales support, and in some cases, discounts on commission and logistics support. “We became a lifeline, not just for the consumers but for small businesses and our merchants,” Doğan Boyner says. (Like Amazon.com, the global e-commerce giant, Hepsiburada has a robust merchant program that allows sellers to leverage its existing infrastructure for a fee.)Doğan Boyner has a track record of opening the Hepsiburada platform to struggling businesses. …

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Business Sense: Professional photos for a business advantage

business sense: professional photos for a business advantage

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For many businesses in Humboldt County an online presence has played a minor role compared to in-store sales. All that has changed since the COVID-19 pandemic. Now online sales have become a major, if not the major, source of income. One of the most important elements that will help ensure the online and offline success of a business are high-quality, professional photos of products and services.Why are professional photos important?

Presenting products and services with high-quality photos will give clients and customers the impression that the business is professional and trustworthy.
Professional photos showcase products and services in the best possible light which will increase sales significantly.
High-quality photos encourage sharing on social media thereby increasing companies’ reach to other markets at no cost.
Photos can help businesses get found on the web. Search engine optimization (SEO) is the practice of strategically optimizing various elements, information, tags, and text on a website in an effort to help it perform well in search engine ranking results. There are many elements to SEO and photos are an important one.
Brands convey who and what businesses are while offering customers products and services that are easily recognized as desirable. Professional photos empower …

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Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains

digital pr: how to define what ‘good’ looks like & drive measurable gains

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Failure.This concept comes up from time to time in digital PR.And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again.There are various viewpoints around this.Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we publicly celebrate could be setting false ideas of what’s possible.At the same time, digital PR is a difficult job – and for good reason!Link building and the more traditionally SEO-based techniques that underpin any good link acquisition strategy are relatively straightforward.But the value of digital PR lies in its ability to earn links from highly targeted, high quality, important publications that drive equity and move the needle when it comes to rankings, traffic, and sales.Rather than suggesting we be more open about failure, I believe we, as an industry and as individual practitioners, have an opportunity to improve the way we set expectations and to target success through our strategies.ADVERTISEMENTCONTINUE READING BELOWThe purpose of this post is to explore that topic and hopefully inspire some more discussion on ensuring our craft …

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You Are not Just a Photographer. Here’s Why. | Fstoppers

you are not just a photographer. here’s why. | fstoppers

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At the time this article was written, roughly 35 million Americans were unemployed. Many of the businesses where they once worked do not expect to be able to fully reopen, even after being given the green light by governmental authorities.

The world’s current pandemic crisis has produced a global economic tsunami of people actively looking for work, often rethinking their professional status while doing so.

Having seen so many work opportunities and established clients disappear (at least temporarily), most of us commercial photographers have felt some challenge. I polled a photography group on Facebook, and over 50% of the users reported client budgets being lowered, 40% of those significantly so. Of the professionals in my personal network who run photography businesses, nearly all of their work has come to a standstill, though some of us have seen an encouraging comeback in the month of June.

While the US economy struggles at large, many photographers are anxious to find reliable income opportunities. Steady freelance work or employment has never looked more appealing. And while no job comes with 100% security, there are still plenty of companies hiring now. Just check out job boards, taking care to filter by date posted, as it’s common for …

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Four creative ways to drive website traffic

four creative ways to drive website traffic

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Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel.

Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is the co-founder of ClickFunnels, a successful software company that helps entrepreneurs get their message out to the digital marketplace quickly and efficiently.

Brunson is also the author of a series of books, including “Traffic Secrets,” which is filled with tips for using classic and foundational direct marketing techniques to help future customers discover an entrepreneur’s product or service and drive demand. 

Give your business website a traffic boost with Brunson’s advice, adapted from “Traffic Secrets,” the third installment in his bestselling trilogy.

Identify your target audience

In his book, Brunson provides an action plan for narrowing your focus on potential customers and the influencers they trust. Pinpointing a group he calls “Your Dream 100” illuminates where your ideal audiences like to gather information, …

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E-commerce spurs winning year for St. Louis Park-based patio retailer, rare in COVID-19 era

e-commerce spurs winning year for st. louis park-based patio retailer, rare in covid-19 era

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Patio furniture store Yardbird is the rare retailer that is doing better this year than last, something co-owner Jay Dillon attributes to an e-commerce partnership that allowed continued growth through pandemic shutdowns.

Dillon was planning to open physical stores in Denver and Kansas City in early spring to add to his St. Louis Park showroom. The coronavirus stay-at-home orders postponed that plan and forced him to pivot quickly to his online shop.

“We were closed for about six weeks at the start of our busy season, so any sales had to occur online or over the phone,” he said. “We got twice as much revenue from online sales in 2020 [so far] compared to 2019.”

As a small retailer, Dillon always felt a segment of consumers wanted an easy online ordering system, even for a product as bulky as patio furniture. He had even migrated to the e-commerce platform Shopify, but online sales were not top-of-mind because he never foresaw a time when customers couldn’t or wouldn’t enter his showrooms.

What he found, like many other small retailers this spring, is that Shopify is a cheap and relatively simple e-commerce platform to process online orders.

Dillon also quickly shifted his …

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Own a startup? Here is a beginner’s guide to basic SEO technique for marketing – Augusta Free Press

own a startup? here is a beginner’s guide to basic seo technique for marketing – augusta free press

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Published Friday, Jun. 12, 2020, 9:21 amFront Page » Business » Own a startup? Here is a beginner’s guide to basic SEO technique for marketingJoin AFP’s 100,000+ followers on FacebookPurchase a subscription to AFP | Subscribe to AFP podcasts on iTunesNews, press releases, letters to the editor: augustafreepress2@gmail.comAdvertising inquiries: freepress@ntelos.net Twitter Facebook WhatsApp LinkedIn Reddit Tumblr Email (© md3d – stock.adobe.com)Running a successful startup is a cherished dream for every entrepreneur who has the ambition and the quality of being a business owner. All the work, pain, blood, and sweat invested goes in vain if the person can’t learn the dynamics of running a startup successful and adopts strategies accordingly.With the majority of businesses going online, every startup owner should make it a priority of going digital. While there are a lot of strategies that work online, SEO is one of the most important ones that pay in the long run.So all those impassioned startup owners who have probably quit their jobs spent their days stressing about the feasibility of their business plans and have an extra mile to fulfill their dream, sit back, take a deep breath and relax because tips mentioned below will make …

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Own a startup? Here is a beginner’s guide to basic SEO technique for marketing – Augusta Free Press

own a startup? here is a beginner’s guide to basic seo technique for marketing – augusta free press

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Published Friday, Jun. 12, 2020, 9:21 amFront Page » Business » Own a startup? Here is a beginner’s guide to basic SEO technique for marketingJoin AFP’s 100,000+ followers on FacebookPurchase a subscription to AFP | Subscribe to AFP podcasts on iTunesNews, press releases, letters to the editor: augustafreepress2@gmail.comAdvertising inquiries: freepress@ntelos.net Twitter Facebook WhatsApp LinkedIn Reddit Tumblr Email (© md3d – stock.adobe.com)Running a successful startup is a cherished dream for every entrepreneur who has the ambition and the quality of being a business owner. All the work, pain, blood, and sweat invested goes in vain if the person can’t learn the dynamics of running a startup successful and adopts strategies accordingly.With the majority of businesses going online, every startup owner should make it a priority of going digital. While there are a lot of strategies that work online, SEO is one of the most important ones that pay in the long run.So all those impassioned startup owners who have probably quit their jobs spent their days stressing about the feasibility of their business plans and have an extra mile to fulfill their dream, sit back, take a deep breath and relax because tips mentioned below will make …

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Own a startup? Here is a beginner’s guide to basic SEO technique for marketing – Augusta Free Press

own a startup? here is a beginner’s guide to basic seo technique for marketing – augusta free press

BEGIN ARTICLE PREVIEW:

Published Friday, Jun. 12, 2020, 9:21 amFront Page » Business » Own a startup? Here is a beginner’s guide to basic SEO technique for marketingJoin AFP’s 100,000+ followers on FacebookPurchase a subscription to AFP | Subscribe to AFP podcasts on iTunesNews, press releases, letters to the editor: augustafreepress2@gmail.comAdvertising inquiries: freepress@ntelos.net Twitter Facebook WhatsApp LinkedIn Reddit Tumblr Email (© md3d – stock.adobe.com)Running a successful startup is a cherished dream for every entrepreneur who has the ambition and the quality of being a business owner. All the work, pain, blood, and sweat invested goes in vain if the person can’t learn the dynamics of running a startup successful and adopts strategies accordingly.With the majority of businesses going online, every startup owner should make it a priority of going digital. While there are a lot of strategies that work online, SEO is one of the most important ones that pay in the long run.So all those impassioned startup owners who have probably quit their jobs spent their days stressing about the feasibility of their business plans and have an extra mile to fulfill their dream, sit back, take a deep breath and relax because tips mentioned below will make …

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Search Engine Optimization Software Market Latest Review: Know More about Industry Gainers

search engine optimization software market latest review: know more about industry gainers

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The most advanced study released by AMR on the Search Engine Optimization (SEO) Software market comprising key market segments such as Type, Application, Sales, Growth, Comprises details of companies manufacturing field, production volume, capacities, value chain, product specifications, raw material sourcing strategies, concentration rate, organizational structure, and distribution channel.
The COVID-19 outbreak is now traveling around the world, leaving a trail of destruction in its wake. This report discusses the impact of the virus on leading companies in the Search Engine Optimization (SEO) Software sector.
The research is a precise offset bridging both qualitative and quantitative data of Search Engine Optimization (SEO) Software market.
The study provides historical data to compare for evolving Sales, Revenue, Volume, Value of 2014 to 2019 and forecasted till 2026.
It becomes necessary to analyze the competitors progress while operating into the same competing environment, for that purpose, the report provides thorough insights into market competitors marketing strategies which include alliances, acquisitions, ventures, partnerships, as well as product launches, and brand promotions.
Search Engine Optimization (SEO) Software  Market with Impact Analysis of COVID-19: Key Major Players are WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US), AWR Cloud(US), KWFinder.com, Searchmetrics Essentials(Slovakia), …

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