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Language may undermine women in science and tech

language may undermine women in science and tech

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Despite decades of positive messaging to encourage women and girls to pursue education tracks and careers in STEM, women continue to fall far below their male counterparts in these fields. A new study at Carnegie Mellon University examined 25 languages to explore the gender stereotypes in language that undermine efforts to support equality across STEM career paths. The results are available in the August 3rd issue of Nature Human Behavior.

Molly Lewis, special faculty at CMU and her research partner, Gary Lupyan, associate professor at University of Wisconsin-Madison, set out to examine the effect of language on career stereotypes by gender. They found that implicit gender associations are strongly predicted by the language we speak. Their work suggests that linguistic associations may be causally related to people’s implicit judgment of what women can accomplish.
“Young children have strong gender stereotypes as do older adults, and the question is where do these biases come from,” said Lewis, first author on the study. No one has looked at implicit language—simple language that co-occurs over a large body of text—that could give information about stereotypical norms in our culture across different languages.”
In general, the team examined …

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Scientists inspired by ‘Star Wars’ create artificial skin able to feel

scientists inspired by ‘star wars’ create artificial skin able to feel

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Singapore researchers have developed “electronic skin” capable of recreating a sense of touch, an innovation they hope will allow people with prosthetic limbs to detect objects, as well as feel texture, or even temperature and pain.The device, dubbed ACES, or Asynchronous Coded Electronic Skin, is made up of 100 small sensors and is about 1 square centimeter (0.16 square inch) in size.The researchers at the National University of Singapore say it can process information faster than the human nervous system, is able to recognise 20 to 30 different textures and can read Braille letters with more than 90% accuracy.Let our news meet your inbox. The news and stories that matters, delivered weekday mornings.“So humans need to slide to feel texture, but in this case the skin, with just a single touch, is able to detect textures of different roughness,” said research team leader Benjamin Tee, adding that AI algorithms let the device learn quickly.A demonstration showed the device could detect that a squishy stress ball was soft, and determine that a solid plastic ball was hard.“When you lose your sense of touch, you essentially become numb… and prosthetic users face that problem,” said Tee.“So by recreating an artificial version …

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Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI

randomized control testing: a science being tested to measure an advertiser’s roi

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John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I … [+] don’t know which half”. Nowadays data scientists are using Randomized Control Testing, to measure an advertisers ROI. (Photo by Archive Photos/Getty Images)”

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The ability to measure the impact advertising has on sales has been the holy grail for marketers, agencies and data scientists. It dates back to John Wanamaker (1838-1922), who has been credited with the adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Since then, with more ad supported media choices and more brands, consumers have been bombarded by ad messages daily. Meanwhile, advertisers continue to seek better ways to measure the sales impact from their media campaigns.
Attempting to measure the return-on-investment (ROI) of an ad campaign is not new. In the 1990s some prominent advertisers, including Procter & Gamble

PG
, began using media mix modeling (MMM) to measure the ROI of their ad campaigns. Although the media landscape was far less complex than today, MMM had several inadequacies including; not enough data points and it did not factor either the consumer journey or brand messaging. Nonetheless, MMM remained …

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Thinking like a scientist, acting like an entrepreneur

thinking like a scientist, acting like an entrepreneur

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In Michael Crichton’s 1990 science fiction novel Jurassic Park, scientists working for billionaire entrepreneur John Hammond successfully cloned dinosaur DNA strands with the help of frog DNA. And just like that, these scientists created living dinosaurs.Although Hammond got many things wrong in the novel, he did get one thing right: Hammond thought like a scientist and acted like an entrepreneur. He homed in on science capable of creating dinosaurs, and he used this science to populate an amusement park like no other. At Los Alamos National Laboratory, scientists often mimic Hammond’s mindset when developing radical new ways to use science to help humanity.Around the world, a discipline known as synthetic biology continues to take baby steps in making the science fiction of tomorrow a reality today. For instance, scientists have assembled DNA components in living cells to produce new types of molecules with characteristics researchers can exploit to solve useful problems.These new molecules can, for example, redesign microorganisms to eat pollutants from water, soil, and air. They can modify other microorganisms to produce revolutionary new medicines, such as antibiotics and vaccines. And chemists can create environmentally friendly chemicals, such as modifying yeast to produce rose oil …

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Nasa astronauts make landmark splashdown

nasa astronauts make landmark splashdown

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Two American astronauts have splashed down, as the first commercial crewed mission to the International Space Station returned to Earth. The SpaceX Dragon Capsule carrying Doug Hurley and Bob Behnken came down in the Gulf of Mexico just south of Pensacola on Florida’s Gulf coast.A recovery vessel moved in to pick up the vehicle and extricate the men.The touchdown marks the first crewed US water landing since the final outing of an Apollo command module 45 years ago.Hurley’s and Behnken’s capsule touched the water at about 14:48 EDT (19:48 BST; 18:48 GMT).
Astronauts begin historic mission on private craft
What is the SpaceX Crew Dragon?
“It’s truly our honour and privilege,” said Hurley as they arrived home.”On behalf of the SpaceX and Nasa teams, welcome back to Planet Earth. Thanks for flying SpaceX,” SpaceX mission control responded.President Donald Trump – who attended the capsule’s launch two months ago – hailed its safe return.”Thank you to all!” he tweeted. “Great to have NASA Astronauts return to Earth after very successful two month mission.”

Saving the government billions

The successful end to the crew’s mission initiates a new era for the American space …

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Kim’s Korner: Science Fun – Portsmouth Daily Times

kim’s korner: science fun – portsmouth daily times

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Science activities almost always interest students of all ages.











This week has been very interesting as I began looking for the local school districts’ plans for going to school in just a short while. Being a Jr. High School teacher most of my career, I tried to think of how this would have affected my students and myself as their teacher. I just kept thinking of all the things that could go wrong miserably or even humorously with these students wearing masks a big part of their school day.
I could see the snapping of them by themselves and others and what dangers this could bring. I could just hear the boys going to the restroom and then coming back and announcing they had wiped with the masks, or at the least, farting on them and then telling it like it is funny. Then there are the girls whose hair or earrings are stuck in the mask and how they would probably overreact. Then there is the dropping of masks in food and or the toilet. There are just so many things that Jr. High students think is funny and others who are disgusted by things. And, I don’t …

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Science For You: Of mice and men — and brain science, and huge numbers

science for you: of mice and men — and brain science, and huge numbers

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It has been a sad time after the unfortunate death of George Floyd. Our society needs some way to deal with racial bias as the future of our country depends on our ability to incorporate a variety of cultures that can work together. One of the genetic and evolutionary issues we all need to understand is the existence of tribalism in our species and many others. Tribalism is likely the result of kin selection that favors your help of people who are related to you. Darwin first suggested this in his famous book, “On the Origin of Species,” in 1859. He noted that honey bees are mostly sterile except for their mother whom they help in many ways. Clearly early humans lived in tribes that fought with each other. Thus, there is very likely a genetic basis for some of the racial behavior we unfortunately see in our societies worldwide. Could we deal with this by educating people, especially our children in schools, that their responses to people who don’t look or behave like them is not fully controlled by our conscious minds? You may have seen a “Science for You” column published last year that provided the evidence in …

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Worm Joke Causes Science Twitter Flame War Over Accusations of Sexism and Racism

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It was supposed to be a fun activity. On July 18, Ellen Weatherford, co-host of the Just The Zoo of Us podcast, tweeted out a simple question:“What is the most overhyped animal?” The post made the rounds of the loose community of researchers, zookeepers, and wilderness enthusiasts that makes up Science Twitter, a community whose passion often manifests as friendly smack-talk. Answers flowed in: blue whales, lions, penguins. A grand time was had by all. Until a day later, when Michael Eisen, editor of eLife—a well-regarded open access scientific journal for the biomedical and life sciences—made a joke about a humble roundworm, thereby cracking open the seventh seal and ushering forth… wormageddon. The target of Eisen’s playful ire? A transparent, 1 millimeter-long roundworm called Caenorhabditis elegans, which has been the subject of extensive research since the 1970s. C. elegans is what’s known as a ‘model species,’ a species studied because it provides an easy proxy for understanding biological processes. (Other notable model species are mice and fruit flies.) C. elegans was the first multicellular organism to have its entire genome and neural system mapped, and studies of it have been used in research on Alzheimer’s, nicotine …

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Coronavirus Chicago: Museum of Science and Industry reopens after 4 months; food, drinks available on front lawn

coronavirus chicago: museum of science and industry reopens after 4 months; food, drinks available on front lawn

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CHICAGO (WLS) — The Museum of Science and Industry opened its doors to the general public again Saturday.It’s been closed for over four months during the COVID-19 pandemic.”We’re excited to invite guests to explore science with us again,” said Matt Simpson, vice president of strategy and marketing/CMO.Admission is free through Aug. 14.But capacity is limited, and you must reserve timed-entry tickets online.New attractions include the film Superpower Dogs, shown on a five-story, domed wraparound screen with a safe, capacity-controlled environment. Narrated by Chris Evans, visitors will meet remarkable dogs who fight crime, protect endangered species and save lives.RELATED: Chicago COVID-19: Art Institute of Chicago reopens, free admission for Ill. residentsGuests also can unwind on the museum’s front lawn, which will offer food and beverage sales under a tent, tables for dining and plenty of grass. The museum’s north doors will be open for entry for the first time in 15 years.MSI has also rescheduled the opening of Marvel: Universe of Super Heroes to 2021 due to the COVID-19 pandemic. The exhibit was scheduled to open at MSI on Oct. 8. The new dates are March 4 through Sept. 6, 2021. Guests who purchased tickets will be contacted to reschedule …

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