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DesignRush Announces the Top Influencer Marketing Agencies of 2020

designrush announces the top influencer marketing agencies of 2020

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Businesses earn $6.50 for each dollar spent on influencer marketing. DesignRush identified the leading agencies with proven track records in successful influencer marketing to help brands access and leverage it as an effective marketing channel.NEW YORK, Oct. 27, 2020 /PRNewswire-PRWeb/ — Studies show businesses earn $6.50 for each dollar spent on influencer marketing, with some earning even more. Besides being a cost-effective marketing method, the channel is one of the top places to convert audiences. 74% of people trust social networks to guide purchasing decisions.DesignRush, a B2B marketplace connecting brands with agencies, announced the agencies that are top performers in strategizing and executing on influencer marketing campaigns to help brands benefit from the reach and impact of influencers.The top influencer marketing agencies of 2020 are:1. Bewe Srl – bewe.it Expertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more2. Behavioral Health Network Resources – behavioralhealthnetworkresources.com Expertise: Digital Marketing, Social Media Marketing, Integrated Marketing and more3. Brenton Way – growthvirality.com Expertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more4. Sociallyin – sociallyin.com Expertise: Creative Services, Social Media Marketing, Video Marketing and more5. Something About Marketing – somethingaboutmarketing.com Expertise: Social Media Marketing, Content Marketing & Copywriting, eCommerce Automation and more6. K2 Analytics …

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Influencer Marketing Trends for 2021 strategies – AffiliateINSIDER

influencer marketing trends for 2021 strategies – affiliateinsider

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Influencer marketing is one of the most common and most effective marketing strategies in 2020. Many of the top brands around the world have tried their hand at influencer marketing in one way or another over the past few years. Affiliate marketing and influencer marketing are both closely liked with many influencers becoming affiliates themselves by offering their own links and discount codes.With 2021 on the horizon, we look at some of the latest influencer trends and how these might affect upcoming marketing strategies.What does the data say?A recent survey conducted by Influencer.com looked at spending Q4 Spending Habits with some interesting results coming through. According to CEO Ben Jeffries, participants in the survey are planning on putting 47% of their marketing spend towards paid media. In comparison, participants will put 27% of their marketing spend towards influencer marketing in Q4.In 2021, 35% of participants are planning on increasing their investment into influencer marketing. So, why the push on influencer marketing? The answer to this question is simple – consumers engage well with influencers. In fact, according to Influencer.com: “93% of consumers are interested in seeing discounts codes from creators.”When you consider the fact that around 20-40% of consumers in Western …

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Halloween Cupcakes Treats for Social Media Marketing

halloween cupcakes treats for social media marketing

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Halloween 2020 is almost here, so are we with some creepy but yummy Halloween cupcake treats for social media marketing. Taste it for free & leave your feedback
Halloween is almost here, and even if it is 2020, we can’t afford to miss Halloween fun. Many of us have already started the preparations for Halloween 2020, from choosing Halloween songs to Halloween makeup, everything is being focused like it used to be done every year. But, Halloween Cupcakes are among the favorite and important parts of these preparations. You might be knowing how to make a creepy looking, but charming and tasty Halloween cupcake, but you might be still stuck in sorting-out an effective Halloween Social Media Marketing strategy, because you know it matters.
Yes, having an effective social media marketing strategy on Halloween is as important as the Halloween Cupcakes. As per the National Retail Federation, Halloween spending in 2019 reached $8.8 billion, and, this year, despite the tricky retail landscape because of COVID-19, is expected to reach at least up to $8 billion this year. This means the pandemic is expected to have hardly any or no impact on the sales during this festival season. This study makes it even more important for businesses …

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Here Is How You Can Use Memes as a Social Media Marketing Tool.

here is how you can use memes as a social media marketing tool.

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Meme, the king of all content on the internet. We all love them, whether we would like to admit it or not. They have taken social media by storm. To a point where it is hard to imagine what we used Facebook for before memes.  With a platform like InVideo.io and many others, generating online content has become effortless. Memes too are one such idea. The internet itself gives you many meme-generators with pre-made templates and formats.Why Memes?By why is it that memes are making their way into marketing channels? These points below should clarify this doubt.1. FreeThe free nature of memes is the reason every online creator makes them. Memes are possible with free online tools and applications. They look professional even without premium software. For example, using a tool like InVideo, you can make memes videos for free.Just the basic knowledge of the trends is enough to make memes. This image is unlike other forms of content creation, like videos, or graphic design, that require years of learning and training.2. Establish Brand ImagePutting means on your social media platforms is one way to establish a peppy and fun brand image. Memes cater to a …

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Can Influencer Marketing drive business outcomes? Watch Ep 1 of Marketing with Love to find out the answers

can influencer marketing drive business outcomes? watch ep 1 of marketing with love to find out the answers

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Can Influencer Marketing drive business outcomes? Watch to find out&nbsp

Influencer activities on social media platforms like Instagram have gained immense prominence in the last few years, and established marketers are also using it to improve business results. Influencer marketing has now become an Important part of a brand’s media mix. In fact, during the COVID-19 pandemic, which led to a long lockdown, this form of marketing even took centre stage. In this episode of Marketing with Love, we discuss if Influencer Marketing can drive business outcomes?

Watch episode 1 of this thought leadership programme on influencer marketing – an Instagram online conference in association with ET Brand Equity where a star studded marketing panel dives deep into the subject.  

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Young YouTube influencers are marketing junk food to kids more

young youtube influencers are marketing junk food to kids more

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The study demonstrates how advertisers are seeking to take advantage of new avenues to market their wares to children. “We should approach YouTube influencer videos with skepticism, even with videos that seem to be educational or kid-friendly,” said senior author Marie Bragg, an assistant professor of public health nutrition with joint appointments at New York University’s School of Global Public Health and Langone Medical Center. The researchers analyzed videos posted by the five most-watched kid influencers on YouTube in 2019. The influencers were between the ages of 3 and 14. The study team noted whether the influencers played with toys or consumed food, such as McDonald’s meals, keeping tabs on the amount of time they spent on a given activity.Of the 418 YouTube videos that fell within their search criteria, the researchers found that 179 of the videos featured food or drinks, with 90% of those instances showing unhealthy branded items, such as fast food. Those specific YouTube videos were viewed more than a billion times. A new kind of marketing Keeping track of what types of food advertising children are exposed to is important. That’s because dietary habits during childhood can have a significant effect on their likelihood of their becoming obese or developing …

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What Do We Want? A Brand That Addresses Cultural Issues!

what do we want? a brand that addresses cultural issues!

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A post, like or retweet from a famous face can not only move products, it can also move markets. Since an 18th-century British potter leveraged an endorsement from Queen Charlotte to sell his pottery, influencer marketing has relied heavily on the powerful currency of celebrity. The world has shifted. Against the backdrop of a global pandemic and rising conversations about social justice, a younger generation is craving authenticity and action, challenging what we want to hear from influencers and when. The influencer ecosystem is being forced to evolve. What does influence mean? How should influencers use it? Here’s what we are seeing:The rise of influencer activism  Influencers who take a social stand should be seen as a strategic asset, not a liability. Today, influencer activism is more essential than controversial, with fans expecting influencers to speak out on societal issues. Gone are the days where influence was only directed at consumers; now influencers are using their voices to push causes to the forefront of conversation, challenge companies to be more accountable and drive meaningful change. Jackie Aina exemplifies this shift. As one of the industry’s biggest beauty creators, Aina’s videos blend beauty advice with social activism. …

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10 Social Media Marketing Tips For Beginners

10 social media marketing tips for beginners

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What is social media marketing?

Social media marketing is about building awareness about your brand, especially your services and your products through different social media platforms.

The best goal for any social media marketing campaign is to lead the websites to get more traffic, to maximize the visibility and exposure of a service or a product, and to get more and more followers that will eventually turn into customers.

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Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest are the most popular social media platforms today. There are a lot more yet those the the key platforms now.

What makes social media marketing so important?

They are very important because:

Social media marketing is the easiest and fastest way to make exposure to your service, product, or news – A tweet is likely to go viral in a few minutes and deliver your message to the whole world more quickly than traditional media or television.It is a trend, a lot of people spend so much time on social media platforms so if you need to reach your audience, you know where to find them.This is the new era of marketing. In the past, marketing specialists have found that …

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3 Brands That Turn Customers Into Company Representatives: How Outer, Shapermint And Chatdesk Do It

3 brands that turn customers into company representatives: how outer, shapermint and chatdesk do it

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Some 57% of consumers say there is an authenticity gap in influencer marketing.

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Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.
Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth marketing and make it work. A multi-billion-dollar industry – influencer marketing – was born.
A recent Association of National Advertisers study found some 75% of marketers are using it to raise brand awareness and drive traffic to websites and stores.

But consumers caught on pretty quickly that influencers’ social media posts weren’t necessarily authentic endorsements. They get paid to do them.
The mercenary nature of influencer marketing dramatically reduces its influence. Some 57% of consumers say there is an authenticity gap.
Recommended For YouWhat influences people most is recommendations, or what marketers call user-generated-content (UGC), that comes from real people they know and trust.
While brands aren’t about to give up influencer marketing, they still have a basic problem: how to get real people to spread the word about their brand.

Brands are …

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Expert Tips and Tricks for Social Media Marketing

expert tips and tricks for social media marketing

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words Alexa Wang

Social media advertising has become the holy grail of marketing strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out a place for themselves among viable marketing channels.

So, it only makes sense to leverage these websites to help your business gain more momentum. However, how can you do this? Well, fortunately, social media marketing is not hard to grasp. By mastering a few techniques, your company will reach new heights in no time. So, check out our next few hacks to incorporate social media into your marketing plan.

Set a Special Plan for Each Platform

Although the goal of social media platforms is to help people stay connected, they are not all created equal. This is not to say that a certain platform is better than all others. Quite the opposite, all social media websites have their own unique vibe. It all boils down to how you use them, though. You cannot just use Instagram the same way you use Facebook and expect great success. What works for a certain platform does not necessarily work for others. This is why you need to create …

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