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Union County Non-Profits Invited to Free Virtual Workshop about Social Media Marketing

union county non-profits invited to free virtual workshop about social media marketing

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The Union County Board of Chosen Freeholders invites non-profit organizations to attend a free online workshop, “Social Media Marketing for Non-Profits,” on Tuesday, October 27 from 4:30 PM to 6:00 PM. Jessica Maarek, owner of the social media marketing agency Red Root Marketing, will present the workshop via Zoom.

“Union County is pleased to be offering this professional development session to grantees and other non-profits. It will provide hands-on tools that community-oriented organizations can quickly put into action in today’s media landscape,” said Freeholder Chairman Alexander Mirabella.

Online registration for the workshop is required. Please go to https://ucnj.org/parks-recreation/cultural-heritage-affairs/social-media-marketing-for-non-profits/ to register.

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Participants will learn specific ways to optimize their social media platforms, effective methods for engaging their community in meaningful ways, and how to plan and create compelling content. Resources and tools will be provided.

This workshop is open to all arts and history organizations, especially those receiving grants through Union County’s HEART, Local Arts Program, and History Grant initiatives. Other non-profit organizations may also attend.

The workshop is funded in part by a grant from the New Jersey State Council on the Arts, a Partner Agency …

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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers | KoMarketing

survey: digital marketing, social media remain top tactics among marketers | komarketing

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Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success.
S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. At the top of the list (5.3) was digital marketing and social media, followed by marketing and audience research (5.1).

Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) also made the list. At the bottom were media planning and buying (2.9) and grassroots and event marketing (2.8).
“‘Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report. “‘Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”
Turning to Popular Marketing Channels for Success
While it’s true that the coronavirus outbreak has changed the way marketers do business, …

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Senior Manager Influencer Marketing – Home Chef | Built In Chicago

senior manager influencer marketing – home chef | built in chicago

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Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.As the COVID-19 situation continues to escalate in the US and around the world, we are committed to keeping our teams and their families as our greatest priority. To that end, we are making some adjustments to the way we will be doing business in the upcoming weeks. We are taking all the necessary precautions to keep our employees and customers safe, and would love to have you on our team as we can continue to serve our communities.The Sr. Manager of Influencer Marketing will be responsible for the growth and execution of our influencer marketing strategy as a standalone advertising channel and …

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James Charles’ ‘Instant Influencer’ gives beauty brands a direct line to Gen Z – Glossy

james charles’ ‘instant influencer’ gives beauty brands a direct line to gen z – glossy

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Gen Z is getting its reality TV fix online, and beauty brands are following its lead.This is especially true of Morphe, which announced a partnership last week with Ashley Strong, the winner of James Charles’ reality competition “Instant Influencer.” After leveraging gifted product placement in the popular YouTube Originals show, which launched in April, Morphe enlisted Strong as the face of its new holiday capsule collection that went on sale online and in stores on October 15. This new promotion is the latest example of brands’ marketing adaptations for Gen Z. 
“TV is really moving to YouTube,” said Caroline Shin, the director of influencer relations at Morphe parent company Forma Brands. “We’re such a socially driven brand. We’re going to explore every content platform to really promote this. Ashley has a strong platform, as well, so we’ll be collaborating with her on tons of content.” 
Product placement in the show gives brands “credibility,” said Lena Young, the communications director for influencer marketing platform Klear. Strong “has probably been able to connect with James Charles’s audience and then transition it to her audience, so you will have an extremely loyal audience that’s dedicated to this person …

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Huda Beauty Is Dominating The Makeup Industry’s Share Of Sponsored Content – Tubefilter

huda beauty is dominating the makeup industry’s share of sponsored content – tubefilter

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The beauty industry has been a natural fit for influencer marketing campaigns since the beginning. With video-forward platforms like Instagram and YouTube, it’s easy for influencers to share tips, tricks, and product reviews with fans. As such, beauty consistently generates large volumes of sponsored content, which in drive high engagement. 
Below, we dive into the new beauty industry Share of Influence report from influencer marketing platform CreatorIQ. This monthly report reveals the global beauty brands that are capturing attention and gaining–or losing–influence each month. 
CreatorIQ processes tens of millions of creators and billions of posts to generate Share of Influence (SOI) reports, which consider the volume of creator activity, the realness of creators’ audiences, and the performance of content (views, likes, comments, shares) for each contender brand. These three measures make SOI a powerful representation of a brand’s influencer marketing presence and impact in relation to competitors and the overall industry. The higher the SOI percentage, the bigger impact a brand’s influencer campaigns have had within their specific industry.
In September, the beauty industry generated 228,000 sponsored posts from 85,000 creators with 1,000 brands sponsoring content. Among those brands, Huda Beauty was the No.1 brand, with an SOI …

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Why Marketers Need a Social Media Search Engine.

why marketers need a social media search engine.

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Imagine coming up with a great and cool idea for a campaign, how would you know if another brand has already used the same idea to do a similar campaign before? Well, we all know the search feature of social media is somehow useless.

So, the only solution is social media search engines. In this article, we will let you know more about social media search engines and show you how it may make your job a lot easier.

What is a social media search engine?

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The social media search engine works just like normal search engines. The only difference is that it’s not searching into the whole world web, it searches only on social media content. When you type in a phrase or a term, it gives you all social media posts that include it.

There are several types of social media search engines. Some of them help you find people across various websites, like Pipl, and this helps you in the outreach efforts. Other engines show you tweets, posts, and blog posts that include the word you’re searching about, and hashtags are also included.

Clearly, this is an excellent way to do research …

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Marketing with love: Can influencer marketing drive business outcomes? | Brand Equity

marketing with love: can influencer marketing drive business outcomes? | brand equity

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EP65 – Marketing with love: Can influencer marketing drive business outcomes? | Brand Equity19 OCTOBER 2020 | ET NOW | 26 MIN 18 SEC
Can influencer marketing drive business outcomes? Find out on this week’s episode of Brand Equity as Sonali Krishna is joined by an illustrious panel, Sandeep Bhushan, Director & Head of GMS, Facebook India, Harish Narayanan, CMO, Myntra, Anurita Chopra, Area Marketing Lead, Oral Care, GSK Consumer Healthcare India, Abhishek Ganguly, Managing Director, PUMA.

India & South East Asia, Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett, Harish Bijoor, Brand Specialist as they discuss this important topic as well as talk about the challenges faced in selecting the right influencer for their brands & dos & don’ts of influencer marketing in the current landscape!

Listen in today at 2:30 pm & Sunday at 11 am, 2:30 pm & 10:30 pm only on Brand Equity.

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Influencer Marketing is the Brightest Spot in Brand Promotion

influencer marketing is the brightest spot in brand promotion

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Influencer Marketing is the Brightest Spot in Brand Promotion

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What Role Are Influencers Having on the 2020 US Election? – [Talking Influence]

what role are influencers having on the 2020 us election? – [talking influence]

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The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that ‘the partisan influencer’ has become a growing trend in 2020. As this new culture of partisan influencers begins to take hold of our feeds, new questions present themselves. What role will social media and the influencers who garner their power have (are currently having) on the 2020 election, and are they using this power for good? 

There is a clear indication that the consumer landscape is changing, and influencers over the past three to five years have taken on a large role in how brands communicate with potential consumers. In 2018, only 39% of marketers planned to grow their influencer marketing budget. In 2020, 65% of influencer marketing budgets will increase. Additionally, over the last five years, brands have collaborated with social media influencers to create a $5-10 billion dollar industry. 

Consumers are changing. According to The Digital Marketing Institute, 70% of teens trust influencers more than traditional celebrities, while 86% of women use social media for purchasing advice. Finally, 49% of consumers depend on influencer recommendations. Among this shifting landscape, compatible cultural identification and powerful stands by businesses and their …

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