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Meet Shreyansh Gupta, The Youngest Social Media Marketing Guru – Nagpur Oranges

meet shreyansh gupta, the youngest social media marketing guru – nagpur oranges

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Shreyansh Gupta It is said that curiosity is the first step to the peak of that mountain that people call success. Hard work and will power being the second and third.The fact is truly exemplified by Shreyansh Gupta, Digital Marketer, PR expert, and one of the youngest social media marketing guru of the country. A boy who didn’t know when to give up. Born on 18 June 2001, a young lad hailing from Agra, Shreyansh started his digital journey at the age of 14 when he first discovered the joys of blogging. It was then that he first realized his passion for the digital world and so his curiosity got to him like nothing ever had. At 14 he was probably one of the youngest bloggers at the time but that didn’t satisfy him. He strived hard, working furiously, pitching in late hours, learning as much as he could, he developed a forte of skills that few people are able to develop in their lifetimes. Consequently, he is now the proud owner of DevelopXmedia Pvt. Ltd. A company that he founded at the age of 18 and owing to his integral work and substance, he has made tremendous developments till now dealing …

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Register Today: How to Stand Out in an Overcrowded Social Media World — RISMedia

register today: how to stand out in an overcrowded social media world — rismedia

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What: When RISMedia hosts a webinar on the topic of social media, it always draws a big crowd. Reserve your spot now for “How to Stand Out in an Overcrowded Social Media World,” sponsored by Homes.com. Moderated by Cleve Gaddis, leader of one of Georgia’s top 10 real estate teams and a coach with Workman Success Systems, this webinar is sure to be a discussion you do not want to miss.Sponsored by: Moderated by: When: Wednesday, Aug. 19, 2020 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT / 12 p.m. PTRegister now!
About the WebinarSpokesperson David Paris of Homes.com has been a REALTOR® since 1995 and has always been an early adapter to new technology. Using the latest tools to market himself and his listings, he has tried it all. Let him share his first-hand experiences with you and guide you through the complicated process online marketing, social media and lead conversion.Moderator
Cleve Gaddis, leader of one of Georgia’s top 10 real estate teams and coach with Workman Success Systems, has over 25 years of experience in sales. Gaddis is also host of the “Call Cleve Atlanta Real Estate Show” on Talk Radio 640 WGST and Newstalk 1160.Panelists
Tammie Slay  …

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TECH TALK WITH MIKE: Influencer marketing can boost your businesss

tech talk with mike: influencer marketing can boost your businesss

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MIke Gingerich

These days we are bombarded with advertisements at every turn. While there is nothing wrong with marketing your products, overreliance on traditional media can lead to desensitization. Aggressive marketing techniques are now likely to be received with cynicism.The key, as many businesses have yet to discover, is to invest in more subtle marketing methods that people can feel good about, such as the use of influencers. This form of marketing incorporates two of the most effective tools; social media and the power of word of mouth. It’s not surprising that more than $9.7 billion was spent on influencer marketing. Here is how effective influencer marketing can boost your business.
1. Improved Social Media PresenceIt is no longer enough to just set up a website and optimize your content. An effective marketing campaign targets consumers where they spend most of their time. According to the Pew Research Centre, 72% of Americans use some form of social media.Hiring an influencer is the fastest way to have your brand seen on social platforms. This will, in turn, boost your SEO ranking and increase website traffic. However, to capitalize on this trend, you must ensure that you select the right influencer for …

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Social Media Marketing for Franchises is Meant for Women

social media marketing for franchises is meant for women

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The main thing that you have to remember on this journey is just be nice to everyone and always smile. Refreshingly, what was expected of her was the same thing that was expected of Lara Stone: to take a beautiful picture.
We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we headed down to our homestay family’s small dining room for breakfast, where we enjoyed scrambled eggs, toast, mekitsi (fried dough), local jam and peppermint tea.
 We were making our way to the Rila Mountains, where we were visiting the Rila Monastery.

We wandered the site with busloads of other tourists, yet strangely the place did not seem crowded. I’m not sure if it was the sheer size of the place, or whether the masses congregated in one area and didn’t venture far from the main church, but I didn’t feel overwhelmed by tourists in the monastery.

Headed over Lions Bridge and made our way to the Sofia Synagogue, then sheltered in the Central Market Hall until the recurrent (but short-lived) mid-afternoon rain passed.
Feeling refreshed after an espresso, we walked a short distance to …

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CookIt Media Influencer Marketing Agency Named to Inc. 5000

cookit media influencer marketing agency named to inc. 5000

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CookIt Media continues to establish itself as a leader in influencer marketing with the honor of being named to the nationally recognized Inc. 5000 list of fastest-growing private companies in America.
Showcasing the company’s commitment to delivering value to brands through influencer marketing campaigns, CookIt ranks No. 1,756. From 2016 to 2018, CookIt’s total revenue has grown by 243%.
“At CookIt Media, we believe that success in this business is built on authentic partnerships that drive awareness and build trust between all parties involved,” said said Laurie Buckle, CEO of CookIt Media. “Brands want to invest in an advertising strategy that truly delivers, and we’re determined to show them that influencer marketing is their solution.”
Recently, CookIt Media began a partnership with influencer marketing platform Tagger Media, to take a data-driven approach to running campaigns, researching well-aligned influencers and reporting meaningful results. CookIt leverages the 9B+ data points available on Tagger to help brands understand their potential for success, quantify the value of their influencer relationships, and prove ROI.
CookIt Media works to address the challenges that make influencer marketing complicated for brands and influencers alike. CookIt promotes the idea that successful partnerships are built on authenticity and respect, and fostered over …

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Instagram ‘micro’ and ‘nano’ influencers have become a powerful force for marketers, but data suggests only a small fraction of them are doing brand deals

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New data from Socialbakers, a social-media marketing company, suggests that “micro” (10,000 to 50,000 followers) and “nano” (under 10,000 followers) influencers make up the majority of brand collaborations on Instagram.Together, they consisted of around 70% of brand collaborations in 2020 as of July, Socialbakers found.Still, only a small fraction of micro and nano influencers overall used #ad or other tags indicating a post was sponsored in the first quarter of 2020. This suggests there are many influencers who could potentially be making money from brand deals who currently are not.Other research in 2020 has shown that some brands are shifting their budgets more toward micro influencers because of high engagement and ability to drive awareness and sales.Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

In a growing trend in influencer marketing, many brands are hiring influencers with smaller followings, generally referred to as “micro influencers.”Micro influencers often have high engagement rates because of their smaller audiences that they’ve built strong bonds with.”Their audience is so loyal and it’s easier for them to convert to the website or drive purchases for brands,” said Brittney Turner, a micro influencer and content creator coach. In March, the influencer-marketing agency Linqia reported that 77% of 192 marketers …

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Agency commits to equality in influencer marketing

agency commits to equality in influencer marketing

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As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. 

In Fluency, MSL has an AI-driven platform to identify, retain and manage influencers. Their goal is to increase the ability for diverse influencers to be discovered within Fluency and boost their performance. 

“We want to lift up influencers of color because not only is it the right thing to do, it is also what is best for brands as consumers expect better representation and voices resembling their own,” said Bryan Pedersen, Chief Innovation Officer at MSL in a release. To support this commitment, MSL is partnering with The Influencer League, an educational platform for influencers.

What they’re doing. MSL’s specific initiatives include:

Leveraging new technology within Fluency to collect demographic data not available through social channels (with consent);Adding at least 10,000 vetted diverse influencers to Fluency by end of 2021 through ongoing community engagement and the partnership with The Influencer League; andSponsoring full-tuition for 1,000 diverse influencers to attend The Influencer …

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MSL Makes Commitments Towards Equality in Influencer Marketing

msl makes commitments towards equality in influencer marketing

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NEW YORK, Aug. 13, 2020 /PRNewswire/ — MSL, Publicis Groupe’s leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) by the end of 2020. Through its proprietary influencer marketing platform Fluency, MSL has embraced human intelligence, machine learning and a scalable tech stack to create the most sophisticated influencer engagement and management platform in the world. MSL is now using that platform to implement diversity, inclusion and equal pay measures to create a more diverse and inclusive industry.Influencers are among the most visible, creative and impactful media platforms today. The influencer marketing industry is projected to be valued at $15 billion by 20221 cementing its place as a core communications channel for brands. With the most expansive database of influencers in the United States and most sophisticated influencer management and engagement platform, MSL, through Fluency, is in a unique position to take tangible and measurable steps towards improving diversity, inclusion and equity in the influencer marketing industry at large. “We believe it is our responsibility to do everything in our power to make Fluency the most inclusive, diverse, fair and transparent …

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The power players using TikTok to transform the music industry

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Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

Music is at the core of the TikTok experience and the app has transformed the music industry in recent months.To shed light on the power players in this rapidly changing area, my colleague Dan Whateley compiled a list of the 24 music marketers, artists, digital creators, record labels, and other industry insiders who are using TikTok to help define popular music in 2020.For large music conglomerates like Sony and independent labels alike, TikTok has become an essential marketing tool.”Every music label, every record label, they have a budget now for TikTok because it’s becoming so huge,” Ariell Nicholas Yahid, a talent manager at the TikTok-focused talent-management upstart the Fuel Injector, told Business Insider. 

In addition to helping artists and labels launch new tracks, song promotion has become an important source of revenue for TikTok’s top creators who are looking for ways to make money on an app that still has limited monetization features.And for up-and-coming artists, TikTok can offer an effective way to build an audience quickly. You can see that clearly …

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Marketers Extend Their Social-Media Scrutiny Beyond Facebook

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Some in the ad industry are scrutinizing social-media platforms one by one.

Photo:

Chris McGrath/Getty Images

By

Nat Ives
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Nat Ives

Biography

@natives

nat.ives@wsj.com

Aug. 13, 2020 6:00 am ET

The July advertiser boycott against

Facebook Inc.

over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines.

Newsletter Sign-up CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSUBSCRIBE

But parts of the ad industry also are taking a wider look at the other players in social media. Although there are no signs of new boycotts brewing, the scrutiny could affect how social media companies handle hate speech, misinformation and other content.

IPG Mediabrands, a media planning-and-buying group within ad-agency giant

Interpublic Group of Cos

., has begun what it says will be a quarterly report comparing top social media platforms’ content policies and practices.

The report is meant to help marketers determine which platforms fit their values and to avoid focusing only on the platform in the hot seat at the moment, said Elijah Harris, global head of social at Reprise, an agency that is part of Mediabrands.

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