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TECH TALK WITH MIKE: How to measure social media marketing ROI

tech talk with mike: how to measure social media marketing roi

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Mike Gingerich

Measuring your social media marketing efforts is crucial to make the most of your marketing techniques. Tracking your ROI can help to minimize costs, and boost revenue. There are several ways you can measure social media marketing ROI, yet, 44% percent of businesses can’t quantify their marketing efforts. We’ve covered what we believe are the essential techniques for measuring your social media marketing.SOCIAL MEDIA METRICS
Depending on your business goals, there are specific metrics you should prioritize over others. A business that wants to increase sales will track conversation rates, leads and revenue generated from existing marketing campaigns. A company looking to boost its brand awareness will track reach and engagement rates instead.Below are some basic explanations of metrics that make it easy to measure social media ROI.Social reach — The number of people who saw/read your content on social media.Social Engagement rate — This is a ratio that tells you how many people interacted with your content (clicking a link, sharing, or liking a post) after seeing it on social media.Leads from social Media channels — People who interacted with your content and showed some interest in your business, i.e., taking some …

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Social VR, Facebook Horizon And The Future Of Social Media Marketing

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Facebook

Presence is more important now than ever. Many around the globe are staying home and limiting their physical, social contact. Families and friends connect via Zoom calls or drive-by birthday parties. Professionals spend countless hours on screens talking with colleagues and clients. “Zoom fatigue” is a new saying among remote workers. 
Spatial presence – the feeling of “being there” in a virtual space can unlock doors to social experiences and give people a sense of belonging and fulfillment in a world changed by a pandemic that keeps many physically apart.
The hours we spend on social media have also increased. A recent Statista survey showed that 29.7 percent of U.S. social media users used social media 1-2 additional hours per day. eMarketer notes that 51% of U.S. adults are using social media at higher rates during the pandemic. 

Social virtual reality, or social VR, has seen an increase in users too. Social VR apps like Rec Room, BigScreen, VRChat, and AltSpace have all seen an increase in traffic. AltSpace is even hosting one of Burning Man’s virtual worlds from this year’s virtual event. This week, Facebook announced the launch of the public beta for its social VR experience, Horizon, 

” …

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Social Media: A Critical Marketing Tool 2020

social media: a critical marketing tool 2020

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By Lisa Striffolino

Local businesses across Tampa Bay are utilizing old and new social media techniques to keep customers engaged and discussing the role that it plays in their stores amid the COVID-19 virus.

The state-wide lockdown in Florida that was put into place in early April forced many customers to shift from in-store to online shopping. With this shift, local Tampa businesses such as Salt Pines, a men’s clothing store that has a following of over 5.6K people on their Instagram page, have explained the importance of using social media to stay in contact with their customers.

“Social media is a tool that lets us stay in touch with our customers and engage with them,” said Andrew Smith, founder of Salt Pines. “It has been a great way to familiarize the shoppers with our brand, and stay connected with them at the same time.”

Smith expressed how helpful having an online presence has been in these uncertain times since quarantine began.

Sorrento Sweets, a local italian bakery in Hyde Park Village in Tampa with an Instagram following of over 1.7K, has also shared similar feelings about the way that social media has come into play since the outbreak …

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Food and Beverage sector in the social media world: best practice

food and beverage sector in the social media world: best practice

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Let’s see the best practice for Food and Beverage in the social media world. In a previous post we talked about the importance of customer loyalty in the industry. Now, what are the strategies to effectively reach your target? And how can you build a recognizable voice that stands out from the masses?
If we exclude “kittens”, the king of social media is definitely food, in all its forms. 
You can see for yourself by browsing your social profiles: photos of dishes that make your mouth water just by looking at them, some more professional, others more spontaneous and “personal”; photos of tables shared among friends and colleagues; toasts for important moments, or even at any time; tutorial videos, from those of famous chefs, to street food and “grandmother” dishes; the biodynamic wine producer who shows his plot of land and all the artisanal process that leads to bottling; the pages of millions of Starbucks or McDonald’s followers. These are just a few of many, many examples.
In short, Food and Beverage is everywhere on social media and it’s not just an impression.
At the time of writing this ebook, on Instagram, there are over 380 million posts …

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Meet Srikar Karra, the social media marketing and branding wizard; the world needs to know more about – Time Bulletin

meet srikar karra, the social media marketing and branding wizard; the world needs to know more about – time bulletin

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His self-owned media firm named Karra Media has so far transformed brands and businesses into prominent names in their respective fields.

The more closely we look around ourselves, the more closer we would find ourselves surrounded by the digital wave which has taken over major business industries today, especially after the outbreak of a global health pandemic, which has necessitated the use of various online mediums for brands and businesses to carry forward their business activities with the help of incredible social media platforms and the online world as a whole. So many new talents are entering this field to optimize the many opportunities that social media platforms and the digital medium offer in order to grow and build online businesses stronger so that all these brands and companies get nearer to their business visions and goals. Leading ahead of many in the industry is a youngster who believed he could and so did he, making his name synonymous to success in the digital world; he is Srikar Karra.

Since the beginning, Karra realized the significance of the online world, which attracted him towards the same and hence, in 2016, he debuted in the field of digital marketing …

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15 Outstanding Social Media Campaigns You Need to See

15 outstanding social media campaigns you need to see

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The best social media campaigns all have one thing in common: They engage people and make them talk.Social media can be used to inspire, enrage, amuse, and sell loads of stuff.Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously conveying their brand’s message.You can measure the buzz around a social media campaign with a social listening tool.It becomes easy to see how many people are talking about your campaign, and what they think about it.So which brands are successfully tapping into the desires and needs of their target audience on social media?This post puts together 15 outstanding examples of social media campaigns you need to see.Some are fun, some are inventive, some promote worthy causes, but all of them do an awesome job of helping the company’s bottom line.1. Gillette’s ‘The Best Men Can Be’Platform: YouTubeAdvertisementContinue Reading BelowWhen: 2019Campaign Outline[embedded content]In January 2019, Gillette launched a social media campaign aiming at a modern interpretation of manhood.The short film posted exclusively on YouTube depicted several cases of men struggling with traditional masculinity that Gillette itself …

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Coursera Issues a Certificate Program on “Facebook Social Media Marketing” for Non-College Graduates

coursera issues a certificate program on “facebook social media marketing” for non-college graduates

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IBL News | New York
Coursera announced yesterday a Social Media Marketing Professional Certificate from Facebook, designed for learners without a college degree or any prior experience who aspire to an entry-level job in the field—with median salaries starting at $70,000 per year.
The certificate is a self-paced five-course program, designed to be completed within 20 weeks, at five hours per week. It costs $45 per month.
Upon completion of the program, learners will earn both the Coursera and the Facebook Digital Marketing Associate Certification. The program will include skills to use Facebook Ads Manager.
Coursera, through its CEO, Jeff Maggioncalda, said in a blog post—in addition to announcing its partnership with Facebook—that there is a consortium of top employers committed to source candidates who complete the program. “The consortium includes L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, and a growing number of other leading brands,” he explained.

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Marketing/Social Media Assistants and Production Assistants – Pearl River, NY Patch

marketing/social media assistants and production assistants – pearl river, ny patch

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Stars and Cars Cinema a pop-up drive-in movie theatre in Pearl River, NY is looking for two different employment positions. Marketing/Social Media AssistantsPart-time marketing and social media production assistants needed. Duties would include working with the marketing team leader in coordinating and implementing grass-roots marketing strategies for local area outreach. This can include distributing flyers, identifying local ticket buyers, assisting with local area online advertising and posting, and working on the overall social media profile of the drive-in. Estimated 3 – 10 hours per week, with some daytime hours, some evening and weekend hours based on individual availability.Production AssistantsProduction assistants are needed to help with the operation of the movie each night. Schedule would be upon availability but would generally be from 5:30pm – 10:00pm on movie nights. Duties would include screen set-up, ticket scanning, assisting in parking, concessions delivery, and screen break-down after the movie. This is a physically engaging position working outdoors. Applicants must be able to lift 50 pounds, be comfortable working in a team setting, and be flexible and responsive. Interested parties should contact jobs@brierpatch.nyc and tell us a little about yourself.

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Facebook partners with Coursera to launch Social Media Marketing Professional Certificate

facebook partners with coursera to launch social media marketing professional certificate

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Social media site Facebook has partnered with Coursera, an ed-tech platform, to launch Social Media Marketing Professional Certificate, as per a joint official release.According to the companies, the certificate is designed for learners with no prior experience to become ready for social media marketing jobs within a few months.The joint release stated that in the five-course program, learners will explore social media marketing basics for various social platforms, inside and outside of the Facebook ecosystem. Topics include creating impactful content, identifying the right platform for campaigns, measuring campaign effectiveness, and protecting user data. The Professional Certificate is self-paced and designed to be completed within 20 weeks, at five hours per week. Upon completion, learners will receive an industry-recognised certificate that they can use to apply for entry-level social media marketing roles, Coursera said. Those completing the certificate course can share their resumes with a consortium of top employers committed to sourcing candidates from this talent pool. The consortium includes L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, and a growing number of other leading brands. Judy Toland, Vice President, Head of Scaled Solutions, Facebook, said in a statement: “We are proud to be partnering with Coursera to address …

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