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How to Match Your Key Metrics to Your Content Goals

how to match your key metrics to your content goals

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Content marketing is a key component of any successful marketing strategy.
Just look at GE.
The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social.
But marketers can realize results like those and see how content initiatives affect them only if they’re able to track metrics consistently.
Fully 38% of marketers say measuring content effectiveness is one of their biggest challenges. Only 39% of content marketers say they’re at least somewhat successful at tracking ROI, and just 8% say they’re “very” or “extremely” successful.
But before marketers can determine which metrics they should use to track ROI, they have to know both why they’re measuring results (the reason—the goal) and how each metric ties to that overarching goal.
So, whether you’re focusing primarily on SEO, lead generation, or thought leadership, read on to learn which metrics you should track to monitor content marketing success.
SEO

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Angels Invest in Marketing Technology | Coastal Breeze News

angels invest in marketing technology | coastal breeze news

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Tamiami Angel Fund III, Florida’s largest angel fund, invested in Fotobom Media, a mobile phone keyboard application that delivers content based on users’ emails and text messages. 
Tamiami Angel Fund III invested $568,000 into Fotobom Media, based in San Francisco. Fotobom is the 15th company in the portfolio of Tamiami Angel Fund III. 
According to social-media analytics, 85% of the information sharing on mobile phones occurs when people email or text-message content to each other using apps such as WhatsApp and Snapchat. Yet marketers and publishers spend more than 90% of social-marketing dollars on social networks such as Facebook, Instagram and Twitter. 
Working in partnership with network carriers, phone manufacturers and messaging applications, Fotobom’s keyboard application is preloaded on mobile phones and set as the default across all applications on a user’s phone. Then, Fotobom’s technology suggests content, apps and websites to users based on contextual information gathered from messages sent via the keyboard app. 
“Fotobom connects mobile phone users to relevant information and content whilst texting,” commented Max Minhas, T3’s board member representative. “Its’ cutting-edge technology will change text messaging from a basic communication medium to a powerful social networking platform. It’s currently on Verizon messenger …

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Reasons to Join Digital Marketing Course

reasons to join digital marketing course

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With the world suffering from a dangerous pandemic named ‘Covid-19’ virus, jobs have become scarce with lockdown taking effect all over the world. It has become important for every individual to improve his/her knowledge and skills, to remain competitive and employable. For aspiring & seasoned marketers, getting hold of digital marketing certification has become crucial. Why Need for a Course in Digital Marketing?With almost every persona and corporate using modern technology including the net, the social media is filled with influencers. Today’s business, in almost all domains, is influenced by digital marketing. It ranges from customer service to operations to sales, etc. Thus, it is regarded to be among the largest CMO marketing spend areas. Latest marketing technologies introduced has been assisting effective content development & delivery and develops personalized & relevant communications. Digital marketers are in huge demand in the global market and are offered excellent pay package and perks. Hence, undergoing the course does make huge sense to be part of this growing demand and enjoy stable job, especially at a time, when there is lack of jobs across the globe. Is Digital Marketing Certification Necessary?Most digital marketing professionals are not found to have proper digital marketing …

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Working to keep digital marketing on message | Business Post

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

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The digital landscape and social media are constantly evolving, with businesses and non-profits alike doing everything they can to keep up. When attempting to capture a growing and very lucrative online marketplace, nonprofit organisations and businesses have no choice but to either change their business model to an online one, or beef up existing marketing efforts combining both social media and digital marketing. In this digital arena, where business and commerce are heading, digital marketing…

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AdTech Roundup: Top Things in Advertising Technology

adtech roundup: top things in advertising technology

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AdTech Roundup: Top Things in Advertising Technology

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How to Create an Omnichannel Content Marketing Strategy for 2020

how to create an omnichannel content marketing strategy for 2020

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How to Create an Omnichannel Content Marketing Strategy for 2020 – Influencive ​ Creating an omnichannel content marketing strategy ensures that your customers can start the buyers’ journey using one device and marketing channel and complete this in another.

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Mapp Launches Digital Marketing Playbook

mapp launches digital marketing playbook

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The Digital Marketing Playbook launches today as an interactive tool, which is freely available. It provides straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. A wide range of measures to increase sustainable customer engagement and optimize ROI in cross-channel marketing are listed. The tool covers areas including website personalization, email automation, mobile and social media, paid media and in-store activities.

The Playbook helps marketers and agencies prioritize their digital marketing activities by creating a clear roadmap in three simple steps:
1. Explore and shortlist tacticsBrowse and explore a list of 100 digital marketing tactics that are tested and proven. The Playbook explains the practical use of each tactic and illustrates how this has already been successfully implemented by other brands. Gain expert tips on what you can do to improve your existing activities.2. Score and prioritizePrioritize the tactics which you would like to focus on and create a clear roadmap of marketing improvement opportunities based on effort, value, and investment. Re-prioritize tactics as your business objectives change.3. Share with your teamShare the list of priorities with your team and agencies to ensure that everyone is aligned on what to focus on.Ricardas Montvila, Senior Director, Global Strategy, Mapp, …

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What is digital marketing: A guide for beginners

what is digital marketing: a guide for beginners

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Digital marketing and e-learning are two of the most rising concepts today. All the organisations be it MNCs, startups, or SMEs, are competing to have their website rank on the first page of web results. And they are looking to hire talented professionals who could make this happen.The need for professional digital marketers is growing at a fast pace. With most of the business shifting their operations online, digital marketing has become one of the highest job creating fields. As a result of this demand, more and more students are pursuing digital marketing trainings and courses online. These online trainings are short-term and teach the concepts with engaging visual content and at affordable prices. In fact, now at the time of Covid-19 when students cannot attend colleges is a good time to learn this high in-demand skill from the safety of their homes.What is digital marketing?Digital marketing refers to promoting or advertising a product or service online on the internet. The number of companies who are practising digital marketing is on the rise, but why are they using it?Why is digital marketing important?Digital marketing is a more cost-effective marketing channel than traditionally used marketing channels …

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Communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing

communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing

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The communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing. On the other hand, the majority of the organizations across the globe are in complete lockdown to prevent the spread of disease. Thus, it has badly affected the business and industrial processes such as manufacturing, supply chain & logistics, and many others. On the contrary, in this emergency situation, most of the players who are operating in the content marketing industry are coming forward to help other businesses like hospitality and retail utilizing content marketing. For example, Fractl, the leading content marketing venture, is providing support to the notable brands like TripAdvisor, Marriot, and Airbnb by building brand awareness and loyalty. In addition, Nike, the major footwear manufacturing enterprise, is taking the support of content marketing to attract clearly-defined customers. By the implementation of these strategies, the market leaders of the global industry are preparing for the impact of post-COVID. During this chaotic situation, we are helping our clients in understanding the impact of COVID19 on global content marketing industry.
Our report includes:

Technological Impact
Social Impact
Investment Opportunity Analysis
Pre- & Post-COVID Market Scenario
Infrastructure Analysis
Supply Side & Demand Side Impact

Check out How …

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