Tag: online marketing

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Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment.
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&I processes and initiatives.

At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry and represented the portal’s global user base. Prior to that, she served as the senior content marketer at Facebook Watch, focusing on original series like Red Table Talk with Jada Pinkett Smith and Stephen Vs The Game with Stephen Curry. She also led the brand’s efforts to drive …

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Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other companies for its grand but ultimately failed mobile-video experiment. 
With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.
Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.
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Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other Hollywood and Silicon Valley companies for its grand but ultimately failed mobile-video experiment. With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.One of Quibi’s top content leaders was a veteran talent agent at CAA. Its product chief came from Snap and Pandora. And its tech chief previously held senior roles at Hulu and Microsoft.Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.The following list is based on our reporting. It includes mid- to senior-level execs with a wealth of experience outside of Quibi, like former Vice News DC Bureau …

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Video has become an essential part of content marketing because of its potential for reach and engagement. Making an attractive marketing video usually takes a lot of time and energy. Creating high-quality marketing videos quickly on a budget has become the key to success for many small to medium sized businesses.
“VidAir is easy to use and affordable. You pay 90% less with us than our with our competitors, and the videos you make will be high quality,” said Kevin Yong, Product Director of Wondershare VidAir. “To speed up and simplify video creation, VidAir includes a lot of templates and resources like stock footage, text effects, music, and photos. You can create a professional promotional video minutes.”VidAir’s Key Features
Creative video templates: there are templates for a variety of themes like beauty, fashion, food, tourism, gaming, real estate, and more.
Built-In resources: over 10,000+ resources are included such as video clips and photos.
Customizable text effects: customized the size, font, and color of your text to make your brand stand out.
User-friendly interface: it is easy for anyone to get started, even if you’ve never made a video before.
Price and Compatibility VidAir is available on Chrome, Safari, and Firefox browsers.  …

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Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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