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898 Promotes Peplowski to Digital Marketing Manager – Business Journal Daily | The Youngstown Publishing Company

898 promotes peplowski to digital marketing manager – business journal daily | the youngstown publishing company

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CANFIELD, Ohio – 898 Marketing recently announced the promotion of Ryan Peplowski to digital marketing manager, shifting his daily responsibilities in web development projects to managerial duties overseeing optimization and strategic digital development.

Peplowski will develop digital display and search campaigns, implement tracking on Google campaigns, optimize digital campaigns through data tracking and analytics, and develop digital media strategies. He is Google Analytics and Ad certified, and is completing his certification with The Trade Desk Edge.

“Since joining 898 Marketing last year, I’ve gained so much experience working directly with clients and developing their websites. It feels like a natural progression to the strategic side while guiding clients to maximize their digital presence,” said Peplowski. “We’re going to be able to offer our clients more options and customized strategies designed specifically for them.”



Peplowski joined 898 Marketing as an intern in June 2019. Upon graduating from Youngstown State University, he was hired full-time position as a digital integration specialist.

Copyright 2020 The Business Journal, Youngstown, Ohio.

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Facebook Marketing Exec Kamala Avila-Salmon Joins Lionsgate As Studio’s First Head Of Inclusive Content

facebook marketing exec kamala avila-salmon joins lionsgate as studio’s first head of inclusive content

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Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment.
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&I processes and initiatives.

At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry and represented the portal’s global user base. Prior to that, she served as the senior content marketer at Facebook Watch, focusing on original series like Red Table Talk with Jada Pinkett Smith and Stephen Vs The Game with Stephen Curry. She also led the brand’s efforts to drive …

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Vibes Recognized in Gartner’s List for Mobile Marketing Platforms

vibes recognized in gartner’s list for mobile marketing platforms

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Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has today announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes’s completeness of vision and ability to execute.
The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the digital journey and physical locations. Brands around the world trust Vibes’s proven ability to help marketers manage complex mobile programs globally at scale, while maximizing the value of their customer data.
“We are gratified to once again be cited as a Leader by Gartner, as we see it as a validation of our continued focus on helping our brand partners connect with consumers in the most powerful and personal way possible,” said Jack Philbin, co-founder and CEO at Vibes. “As mobile becomes the primary channel for many brands to connect with consumers, the Vibes mobile engagement platform underpins every aspect of the digital lifecycle, from marketing to commerce, to loyalty, and service.”
According to Gartner, “Globally, consumers spend more of their digital time …

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Quibi poached top talent from Netflix, Snap, and Hulu. Meet 9 leaders and content execs who are now free agents as the startup winds down.

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Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other companies for its grand but ultimately failed mobile-video experiment. 
With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.
Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.
Visit Business Insider’s homepage for more stories.

Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other Hollywood and Silicon Valley companies for its grand but ultimately failed mobile-video experiment. With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.One of Quibi’s top content leaders was a veteran talent agent at CAA. Its product chief came from Snap and Pandora. And its tech chief previously held senior roles at Hulu and Microsoft.Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.The following list is based on our reporting. It includes mid- to senior-level execs with a wealth of experience outside of Quibi, like former Vice News DC Bureau …

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Wondershare VidAir: Better Video Marketing for Business

wondershare vidair: better video marketing for business

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Video has become an essential part of content marketing because of its potential for reach and engagement. Making an attractive marketing video usually takes a lot of time and energy. Creating high-quality marketing videos quickly on a budget has become the key to success for many small to medium sized businesses.
“VidAir is easy to use and affordable. You pay 90% less with us than our with our competitors, and the videos you make will be high quality,” said Kevin Yong, Product Director of Wondershare VidAir. “To speed up and simplify video creation, VidAir includes a lot of templates and resources like stock footage, text effects, music, and photos. You can create a professional promotional video minutes.”VidAir’s Key Features
Creative video templates: there are templates for a variety of themes like beauty, fashion, food, tourism, gaming, real estate, and more.
Built-In resources: over 10,000+ resources are included such as video clips and photos.
Customizable text effects: customized the size, font, and color of your text to make your brand stand out.
User-friendly interface: it is easy for anyone to get started, even if you’ve never made a video before.
Price and Compatibility VidAir is available on Chrome, Safari, and Firefox browsers.  …

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Over a Fifth of UK Consumers Feel Brands Are Failing to Live up to Expectation When It Comes to Online Experiences

over a fifth of uk consumers feel brands are failing to live up to expectation when it comes to online experiences

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Over a Fifth of UK Consumers Feel Brands Are Failing to Live up to Expectation When It Comes to Online Experiences




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Verint and Avaya Expand Partnership

verint and avaya expand partnership

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Verint and Avaya Expand Partnership

We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to use at least one cookie to ensure that you won’t have to make this choice again.AcceptPrivacy Policy

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CopySmiths Founder on Content Marketing by the Numbers | Practical Ecommerce

copysmiths founder on content marketing by the numbers | practical ecommerce

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Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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CopySmiths Founder on Content Marketing by the Numbers | Practical Ecommerce

copysmiths founder on content marketing by the numbers | practical ecommerce

BEGIN ARTICLE PREVIEW:

Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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AAI to Host Webinar on the Future of Digital Marketing in a Post Cookie World – AdWorld.ie

aai to host webinar on the future of digital marketing in a post cookie world – adworld.ie

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The Association of Advertisers in Ireland (AAI), in association with PwC, is organising a webinar to discuss the implications for digital marketing in the post-cookie world. The online event will take place on Thursday, November 12 at 10.00am.
The event builds on the award-winning and controversial ISBA/PwC study into programmatic advertising which was published earlier this year. The webinar will also address the imminent demise of the third-party cookie at the end of 2021 and what it means for brands and advertisers.
The event is free to attend but registration is required. To register for the event click HERE








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