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Two Million Californians Go Dark and the Heat Is Just Beginning

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(Bloomberg) — As many as two million Californians were plunged into darkness over the course of four hours late Friday in the first rolling blackouts to hit the state since the 2001 energy crisis.And that was only Day One. A relentless heat wave is expected to blanket California through the middle of next week, sending temperatures soaring past 110 degrees Fahrenheit (43 degrees Celsius) in some parts. People blasting their air conditioners and fans to keep cool are straining the region’s power system and raising the specter of a repeat of Friday’s sudden and largely unannounced outages.It started at about 6:30 p.m. local time on Friday, when California’s grid operator determined through a complex calculation that the state’s power reserves had fallen below a critical threshold and called a Stage 3 grid emergency, which triggers what it describes as “load interruption.” The last time such a declaration was made during the 2000 and 2001 electricity crisis, hundreds of thousands of homes and businesses took turns being plunged into darkness, power prices surged to a record and the state’s largest utility was forced into bankruptcy.“We had an energy shortfall,” Anne Gonzales, a spokeswoman for grid manager California Independent System …

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The importance of an established digital marketing agency

the importance of an established digital marketing agency

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It is well known that in this modern, 21st-century world, a great digital marketing strategy is vitally important. The best way to achieve this for your brand is to work closely with a reputable digital marketing agency.  Once you have found the most suitable digital marketing agency for your needs, your brand will be taken to the next level and you will appreciate all the new customers you have, as well as the healthy increase in your profits.  Unfortunately, finding the best digital marketing agency is more difficult than it appears. There are so many companies out there who claim to be experts in this field, so how do you choose the best one and how do you know that they will do a good job on your campaign? Well, as a general rule of thumb, it is always advisable to work with an established digital marketing agency and one that has a stellar reputation in the marketplace.  This article will discuss the importance of an established digital marketing agency.  Some digital marketing agencies offer incredibly low prices and, unfortunately, these prices often reflect the quality of the work you will receive. Many budget agencies simply do not have enough …

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Digital Marketing Expert Paul James Malczewski Shares Insights on Building a Massive YouTube Channel

digital marketing expert paul james malczewski shares insights on building a massive youtube channel

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YouTube, the second most visited website in the world, has a broad reach across the globe with more than a billion users. It is one of the most effective mediums to connect and build an audience. YouTube is generally considered a platform for entertainment content, which is not entirely accurate. On the contrary, it is full of informational content, and has become a useful tool for any individual or brand to market themselves, create a remarkable brand presence and generate ad revenue.With so many channels vying to grab the eyeballs, Paul James Malczewski shares the key components to stand out and build a successful channel. A multi-faceted personality, he is an entrepreneur, digital marketing expert, author of Reverse Engineer Your Future: Stop Waiting for Success-Go Out and Make It Happen Now, creator of the DialHawk software, and successful YouTuber with more than 2,00,000 subscribers and nearly 300 videos.         Paul stresses the importance of quality content and targeting the right audience. He shares the various aspects that help build a popular YouTube channel:Content – Content is king, but it has to be unique, engaging, riveting, and compelling to resonate with the target audience. Create a niche to attract the specific viewers you …

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Is Google biased against conservatives?

is google biased against conservatives?

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SALT LAKE CITY — When you conduct a Google search for “Donald Trump” or “Breitbart News” or “abortion,” what comes up?
If you’re a conservative, you might not like what you see, according to Utah Republican Sen. Mike Lee and others who contend that Google, the most used search engine in the world, deliberately hides conservative viewpoints and websites.
Their complaint isn’t new. President Donald Trump and his staff accused Google of bias before he was elected, prompting one technology blog to investigate why “Crooked Hillary” — Trump’s nickname for Hillary Clinton — wouldn’t appear at the top of the screen in a Google search five months before the election.
But with Google and other technology companies under heightened scrutiny by the Justice Department, Lee and other critics are newly emboldened in their accusations against the company that is reported to process more than 5 billion searches each day.
In an Aug. 6 letter to Google CEO Sundar Pichai, Lee, along with Sen. Ron Johnson, R-Wis., pushed back on Pichai’s recent testimony before the House Judiciary Committee, when he said Google doesn’t manipulate search results and doing so would go against the company’s “core values.”
Lee and Johnson …

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Why Digital Marketing Is Vital for Businesses and Their Growth?

why digital marketing is vital for businesses and their growth?

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August
14, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. Still, when people start to speak about digital marketing and the various verticals of the same because of its high potentials, it feels there is still a lot many things that hide behind the bigger picture of digital marketing, many things which people and businesses have yet not realized and that which can be driven from this unique and essential form of marketing. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Almost everything has gone digital and it is high time many companies, brands and entrepreneurs realize the importance of the same.Below are a few reasons explaining why digital marketing is vital for businesses and their growth.• Levelling up the business field for small ventures:Gone are the days when people believed that only bigger and prominent companies could get a space in the …

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Hertz Names New Finance Chief After Jamere Jackson Steps Down

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Hertz Global Holdings sought chapter 11 protection in May as Americans reduced travel due to the coronavirus pandemic.

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Scott Olson/Getty Images

By

Nina Trentmann
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Nina Trentmann

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@Nina_Trentmann

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nina.trentmann@wsj.com

Aug. 14, 2020 8:10 pm ET

Hertz Global Holdings Inc.

promoted its chief accounting officer to chief financial officer, succeeding Jamere Jackson, who the company said resigned to pursue a new opportunity.

The bankrupt car-rental company appointed R. Eric Esper, its head of accounting since November 2018, as CFO, effective immediately. Mr. Esper previously served as the company’s controller and before that worked in various finance roles at

Norwegian Cruise Line Holdings Ltd.

His annual base salary will increase to $510,000 from $375,000 as part of the move, Hertz said. Mr. Esper will retain responsibility for accounting, according to a spokeswoman.

R. Eric Esper.

Photo:

Hertz Global Holdings Inc.

Mr. Jackson, who had been CFO since September 2018, will remain with Hertz until Sept. 11 to assist with the transition and will forfeit his retention bonus, the Estero, Fla.-based company said in a filing with regulators.

Hertz is one of several companies in recent months that have paid bonuses to senior executives shortly before filing for chapter 11, a move …

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North West digital marketing agency expands services to attract new

north west digital marketing agency expands services to attract new

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An independent North West-based digital marketing agency is expanding its portfolio to try and win new business in the wake of the Covid-19 pandemic.OON Media, based in Wirral, has suffered during the last three months of zero income with all confirmed work cancelled due to lockdown and social distancing. 
Despite not qualifying for any Government grants, staff have remained employed and working throughout lockdown which has included supporting a new Community Interest Company (CIC) with its website and social media.
OON Media’s range of services previously included video production and distribution, viral marketing campaigns, corporate photography, showreels, and headshots.
It’s now expanding to include promotional videos, social media campaigns, viral campaigns, stills photography, aerial photography and video, event management, and equipment hire.
OON Media’s previous public and private sector clients have included theatre, television, charities, SMEs, corporate, and events companies.
Mike Sowden, CEO of OON Media, commented: “Like many of our creative industry peers, we had steady work confirmed throughout the Spring and Summer months. Covid-19 hit and everything changed. Our order book was absolutely decimated so we had to think out of the box and fast.
“During lockdown, we completed a full skills analysis which …

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5 Easy Ways To Save Money When You’re Traveling Long-Term

5 easy ways to save money when you’re traveling long-term

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Have you ever wanted to quit your job and travel the world solo? That’s exactly what I did in January 2018. After stumbling upon $350 round-tip tickets from New York City to Singapore the summer before, I chose a date a few months in the future, gave my notice, sold or donated everything I couldn’t carry in my backpack and set off to become a digital nomad.
I flew to Singapore and just kept going for two years and two months, backpacking around Southeast Asia before heading south to begin my Working Holiday Visa years in Australia and New Zealand. I continued to pick up freelance writing and editing gigs as I traveled, though most of my income came from working at a performing arts center in Darwin, a theme park in Melbourne and the Te Papa Museum and Parliament in Wellington.
Luckily, I was able to save up money before, during and after my trip—I returned to the U.S. in March 2020 as a result of the Covid-19 pandemic—but that’s not all I did to make sure I was able to afford being digital nomad for so long. Besides taking advantage of a strong U. …

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SmartFinds Marketing: How to Advantage of Amazon Prime Day Marketing – MITechNews

smartfinds marketing: how to advantage of amazon prime day marketing – mitechnews

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ANN ARBOR – Michigan’s own digital marketing expert Melih Oztalay, CEO of Smartfinds Marketing in Birmingham, talks about how your retail business can work better with Amazon during the pandemic. Amazon and Zoom are two corporations that have thrived since the COVID-19 pandemic forced countries worldwide to order their citizens to shelter in place.[embedded content]Amazong Prime Day Marketing for RetailersConsumer spending in the U.S. during the 2020 pandemic may be down, spending online with Amazon is high as people are doing most of their shopping online. Many online shoppers are patiently awaiting one of the most popular global shopping events, Amazon Prime Day. Prime Day is an Amazon exclusive event that provides lucrative opportunities for Amazon Prime Members.An interesting 2019 fact: Amazon Prime Day surpassed the combined sales of 2018’s Black Friday and Cyber Monday.Amazon Prime Day 2020 is scheduled in October, although the exact date is still to be announced. As a result of COVID-19 the date was moved in 2020. The announcement of Prime Day’s date has normally been kept secret until about a week in advance. However, rumored dates are often leaked so that retailers can adequately prepare to take advantage of the opportunity.While …

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