BEGIN ARTICLE PREVIEW:
Any digital marketing plan is never complete without a few elements of social media marketing. Social media platforms present you with a vast market to manipulate and win over. Over 3 billion internet users have social media profiles and most of them are the fore front of online shopping. What could be a better way than to get then on the social media apps where they spend most of their time? This not only proved cheap for new businesses but also very efficient in driving sales and meeting the business’ objectives within the stipulated time. Beginners might however have a hard time navigating through the essentials of a good plan. Here are however a few steps they can follow through for better outcome in your social media marketing plans.
Who are you targeting? There is definitely a set of clients you target with all your ads and promotional strategies. You need to have identified you target niche before laying down the strategies that may help you win the niche over. To get your desired niche you can segment them using factors like age, religion and gender. Preferences may also vary based on demographic location and season but regardless, your …
END ARTICLE PREVIEW