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898 Promotes Peplowski to Digital Marketing Manager – Business Journal Daily | The Youngstown Publishing Company

898 promotes peplowski to digital marketing manager – business journal daily | the youngstown publishing company

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CANFIELD, Ohio – 898 Marketing recently announced the promotion of Ryan Peplowski to digital marketing manager, shifting his daily responsibilities in web development projects to managerial duties overseeing optimization and strategic digital development.

Peplowski will develop digital display and search campaigns, implement tracking on Google campaigns, optimize digital campaigns through data tracking and analytics, and develop digital media strategies. He is Google Analytics and Ad certified, and is completing his certification with The Trade Desk Edge.

“Since joining 898 Marketing last year, I’ve gained so much experience working directly with clients and developing their websites. It feels like a natural progression to the strategic side while guiding clients to maximize their digital presence,” said Peplowski. “We’re going to be able to offer our clients more options and customized strategies designed specifically for them.”



Peplowski joined 898 Marketing as an intern in June 2019. Upon graduating from Youngstown State University, he was hired full-time position as a digital integration specialist.

Copyright 2020 The Business Journal, Youngstown, Ohio.

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5 Key Recommendations for Social Media Platforms on Handling Hacked Materials Around Elections – Center for American Progress

5 key recommendations for social media platforms on handling hacked materials around elections – center for american progress

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In recent years, the release of hacked materials has been weaponized as a political tactic to undermine electoral contests around the world. As the retrospective report from the U.S. Senate Select Committee on Intelligence, indictments from the Department of Justice, and independent research attest, the United States was the victim of one such effort in 2016. Foreign operatives weaponized the incentives of the press, design of social media, and free flow of information online to distort, distract, and divert attention with stolen information during a key time period in the general election. Claire Wardle at First Draft described this instance as a malinformation campaign:
The term [malinformation] describes genuine information that is shared with an intent to cause harm. An example of this is when Russian agents hacked into emails from the Democratic National Committee and the Hillary Clinton campaign and leaked certain details to the public to damage reputations.
Other examples include the hack and leak of Emmanuel Macron’s emails during the final round of the 2017 French presidential election as well as the hack and leak of government trade documents ahead of the 2019 U.K. election.
Influence operations involving hacked materials are also a threat to the U. …

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Facebook leans red, TikTok trends blue, and YouTube is a swing state: Here’s how social media usage is linked to the 2020 election

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Social media is well established as a major factor in American politics, but how voter preferences align with different platforms is less understood.
Preferred social media platforms and how one uses them — such as simply browsing or posting regularly — are indicators of how Americans plan to vote, according to a series of Insider polls taken from August through October.
Those who say they check Twitter at least daily are 20 percentage points more likely to say they’ll vote for Joe Biden than the overall respondent.
People who post or share links on Facebook at least once a week are the most heavily aligned with President Donald Trump, with that group being 10 percentage points more likely than the average respondent to say they’ll vote for his reelection.
YouTube is the closest platform to a “swing state,” with some differences between those who post comments frequently and those who just watch videos.
Visit Business Insider’s homepage for more stories.

Both social media preferences and behavior are aligned with who Americans plan on voting for in the 2020 election, according to a series of Insider polls conducted from August through October.Self-described Twitter and TikTok users lean more toward voting for Democratic nominee Joe Biden, …

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Facebook Marketing Exec Kamala Avila-Salmon Joins Lionsgate As Studio’s First Head Of Inclusive Content

facebook marketing exec kamala avila-salmon joins lionsgate as studio’s first head of inclusive content

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Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment.
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&I processes and initiatives.

At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry and represented the portal’s global user base. Prior to that, she served as the senior content marketer at Facebook Watch, focusing on original series like Red Table Talk with Jada Pinkett Smith and Stephen Vs The Game with Stephen Curry. She also led the brand’s efforts to drive …

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Are Your Favourite Social Media Platforms Manipulating You?

are your favourite social media platforms manipulating you?

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Wondering what to write about?
Here are some topics to get you started

“Every 15 Minutes, A Crime Is Committed Against A Dalit Person” Will We Find A ‘Cure’ For Caste-Based Violence? Start writing
The Darker Side Of The System: What Do You Think Of Police Brutality In India? Start writing
What Is One Movie Or Tv Show That You Can’t Stop Thinking About? Start writing
How Do We Begin Dismantling Locker Rooms That Carry On The Old Tradition Of Gendered Abuse? Start writing
What Lessons Have You Learnt During This Lockdown. Start writing

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, …

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Quibi poached top talent from Netflix, Snap, and Hulu. Meet 9 leaders and content execs who are now free agents as the startup winds down.

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Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other companies for its grand but ultimately failed mobile-video experiment. 
With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.
Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.
Visit Business Insider’s homepage for more stories.

Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other Hollywood and Silicon Valley companies for its grand but ultimately failed mobile-video experiment. With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.One of Quibi’s top content leaders was a veteran talent agent at CAA. Its product chief came from Snap and Pandora. And its tech chief previously held senior roles at Hulu and Microsoft.Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.The following list is based on our reporting. It includes mid- to senior-level execs with a wealth of experience outside of Quibi, like former Vice News DC Bureau …

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Rutherford fills technology and innovation role at Faribault Public Schools

rutherford fills technology and innovation role at faribault public schools

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Casey Rutherford is the new director of educational technology and innovation for Faribault Public Schools.As director of educational technology and innovation, he is responsible for many of the same duties previously covered by former technology coordinator Maria Hanson. The new position expands the role to further support integration of technology into the curriculum.“We’ll identify strengths and build off those and look at weaknesses for improvements or better solutions. In the end, it’s about helping students and teachers use technology for learning, and that’s the lens I’ll use for our work,” Rutherford said.Rutherford majored in physics and mathematics at St. Olaf College. He then earned his master’s degree in curriculum and instruction at the University of Minnesota and educational specialist degree from Concordia University. He has spent the last 16 years working in the Shakopee school system. During that time he taught math and physics, was a digital learning coach, and most recently served as an instructional coach, working with teachers both in classrooms and in professional development.“I am primarily interested in maximizing student learning, and technology has to be a part of doing so,” Rutherford said. “I have a long history of …

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Social media marketing tips for every platform – IMC Grupo

social media marketing tips for every platform – imc grupo

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There are more than 3 billion social media users, and it is one of the most effective channels for businesses to get significant leads and increase sales. If you know how to exploit your social media channel correctly, there could be no better marketing opportunity around.

To increase your traffic and make your life simple, here are ten social media marketing tips.

Year by year, social media networks keep on rising. It is, therefore, essential to establish a successful social media strategy presently.

Table of Contents

. Invest InVideo Content

The truth is that right now; video content is booming. Social media users are watching more video content.

Video views have risen by over 99 percent on YouTube and 258 percent on Facebook in the last three years. A Tweet featuring a video is 6x more likely than a Tweet containing a picture or only text to be reposted.Click here to learn more.

. Define Your Goals

Well, how do you strive if you don’t have an objective? Behind your acts, you must know the 5 Whys. The key driver of your social media marketing campaign would be your goal. So no more wait! Grab a file and write your goals down!

But before …

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How young people’s social media use is shifting during election year

how young people’s social media use is shifting during election year

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While social media accounts usually foster light-hearted content, social media users recently noticed a shift in content in the wake of the social justice protests around the country and the upcoming presidential election. More and more individuals from common citizens to politicians have begun to exercise their political voice on their social media platforms.
Evelyn Menkes, a University of Miami senior majoring in neuroscience, said she noticed change in her Instagram.
“I’ve definitely seen more people on my feed post about political topics since the pandemic started,” stated Menkes, “I even feel like Instagram is becoming as political if not more political than the other socials like Twitter and Facebook.”
Political and social-justice-related content is ramping up, coming from not only more politicians on Instagram, but from YouTube influencers, lifestyle bloggers, fitness models, as well. These new users posting political content, who usually steer clear of controversial politics, are now facilitating the general shift that Instagram is heading towards.
With the number of political posts increasing on popular social media platforms, many wonder if users see different political opinions on their social media feed that may oppose their personal beliefs.
Geethika Kataru, a sophomore majoring in political science and …

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Wondershare VidAir: Better Video Marketing for Business

wondershare vidair: better video marketing for business

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Video has become an essential part of content marketing because of its potential for reach and engagement. Making an attractive marketing video usually takes a lot of time and energy. Creating high-quality marketing videos quickly on a budget has become the key to success for many small to medium sized businesses.
“VidAir is easy to use and affordable. You pay 90% less with us than our with our competitors, and the videos you make will be high quality,” said Kevin Yong, Product Director of Wondershare VidAir. “To speed up and simplify video creation, VidAir includes a lot of templates and resources like stock footage, text effects, music, and photos. You can create a professional promotional video minutes.”VidAir’s Key Features
Creative video templates: there are templates for a variety of themes like beauty, fashion, food, tourism, gaming, real estate, and more.
Built-In resources: over 10,000+ resources are included such as video clips and photos.
Customizable text effects: customized the size, font, and color of your text to make your brand stand out.
User-friendly interface: it is easy for anyone to get started, even if you’ve never made a video before.
Price and Compatibility VidAir is available on Chrome, Safari, and Firefox browsers.  …

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